in this video are we talking about
making money by selling WordPress
services this is something that I've
been doing for quite some time now and
during that time I've learned lots of
things in terms of the best way to do it
and maybe the ways not to do it and in
this video I'm gonna be sharing with you
all of my thoughts and tips on exactly
how you should go out and sell these
services kind of money you can make how
to find clients how to sell it all that
stuff is gonna be in this video so let's
go
[Music]
hello it's alex here from WP ego hope
you're all well if you already
subscribed why not do it right now you
below click the bell to be notified when
I upload new videos I try not load every
single week so let's talk about selling
WordPress services if you have learnt a
bit about WordPress which hopefully you
have by watching my channel and you're
able to set up a website with WordPress
then you're probably about ready to go
and offer that service to other people
that also might want a WordPress website
now I've been doing this for a good few
years now but when I first started I
wasn't really a wordpress expert as such
I had built a couple of sites and I had
a kind of basic understanding of how the
per site together
but yeah by no means was I an expert but
I just kind of went out there found a
couple of clients started building
websites and basically learnt while I
was on the job so that's really my first
point you need to worry about your
current level of knowledge when it comes
to WordPress if you've got a bit of an
understanding you can learn the rest as
you go along I mean there's loads of
great resources out on the internet but
a trial-and-error bit of help from
plugin and theme developers and you'll
be just fine now to give this video a
little bit of structure
I've broken it down into six different
parts if you want to quickly jump to any
of them you'll find timings in the
description below so the six things I'm
gonna be talking about today are what
we're actually selling how much we're
gonna be charging for that how we're
gonna sell it how we're gonna build our
websites I'm also gonna be talking about
ongoing support which is a great way to
earn some residual income and I've got a
few other tips and tricks right at the
end it with regards to managing clients
and all that kind of stuff so well let's
get started with the first part
[Music]
so what are we actually selling well
we're not selling WordPress development
as such and you don't get that confused
and you want to make it very clear to
whoever it is you're selling that you
are not a wordpress developer you are a
wordpress implement or or a wordpress
set or upper well WordPress architect
may be the right word but definitely not
a developer you want to be really clear
on this and so because it avoids any
confusion later down the line the way
that I normally approach it when I'm
talking to clients is when I'm sitting
down with them I explained that
WordPress is a fantastic free platform
and there's loads of great plugins and
themes available for it and I also
explained that I've got lots of
experience in installing WordPress and
working with WordPress and in putting
sites together and kind of combining
different themes and plugins to produce
a good outcome most clients will be
absolutely finalists they don't actually
want a wordpress developer what they
want is a wordpress website and of
course that's something that you can
certainly deliver few details that
you'll also want to throw in in terms of
what you're selling is that you're gonna
be using very high quality hosting and
we'll talk about that in a bit you're
going to be using high quality premium
themes and plugins I mean there may be
the odd free plugin here or there but
generally especially the theme is going
to be premium and is going to be of high
quality you'll also want to mention that
you'll be there for them after the
site's launched and they're able to
offer some ongoing support to make sure
that the website keeps up and running
and if they have any changes or
questions or requirements you'll be
there for them another great benefit to
the client in selling this WordPress
setup service is that once they have
their website if whatever reason they
fall out of touch with you or you know
you've moved to the other side of the
world or just generally you fall out
with a client it's not a problem for
them because ever had to find some other
WordPress professional to basically pick
up what you've created using you know
off-the-shelf plugins and themes there's
not been any custom development means
it's someone else as they can just come
and pick it up and support that client
after you've gone that's what we're
going to be selling a wordpress setup
service we have all the themes and
plugins bells and whistles ok we're
selling a WordPress website I mean that
is ultimately what the end product is
but I say you want to be clear on
exactly how
you achieve that let's talk about how
much you could charge for this service
and obviously this is going to depend on
a number of things so the first thing is
when you're just starting out in this
business you aren't gonna be able to
charge the big money straightaway I mean
that's pretty obvious isn't it
you're gonna want to start low get a few
websites under your belt build up a
portfolio and then it's from that point
you're then able to increase your
charges now here's a few ballpark
figures for you when it comes to selling
a WordPress website back in the day when
I first started a very simple WordPress
website I would usually charge around
three to five hundred pounds for that
and I wasn't making much money on those
but let's say it was a great way to
build up a portfolio in dollars that's
going to be what four hundred dollars
four to six hundred dollars something
like that nowadays our charge a bit more
I think the last website that I did are
charged around ten thousand pounds well
so that's about twelve thousand dollars
and it's a bit easier for me to do that
nowadays because I've built loads and
loads of WordPress websites that I can
show clients I've got a YouTube channel
all about WordPress so yeah I've got
that kind of credibility and reputation
that allows me to charge that kind of
figure and of course you will be able to
- once you've got a whole load of
websites under your belt and a whole
load of happy clients singing your
praises you can certainly start to
charge some of those really nice big
figures let's talk about a couple of
other things that you can also charge
for there is of course ongoing support
which is basically just looking after
the website keeping it up to date kind
of thing I will be talking about support
a bit later on in the video and for that
you could charge an annual or a monthly
fee so that's really good it's residual
ongoing income and again a kind of
ballpark figure of that it really does
depend on the client and the kind of
complexity and size of the site but you
should be thinking of a figure of around
500 a year all the way up to maybe three
or four thousand a year let's say it
really depends on the client how
demanding you think that clients going
to be and you know all the plugins and
themes that you've got on the site
should allow you to kind of make a
judgment on that generally I charge on
an annual basis I get all the money up
front but you may want to sell it on a
kind of monthly basis and just make sure
that the client sets up a direct debit
or a standing order or some sort of
automatic payment into your bank account
every single month another thing that
you can charge for and again this is
another great way to earn some residual
income and that is hosting it's really
easy to do all you need to do is sign up
as a reseller I'd recommend SiteGround
I'll put a link up now in a card and
you'll also find a link in the
description head over there you can sign
up for their reseller hosting and you
can basically buy some credits in each
one it allows you to set up a site and
that you get a nice control panel and of
course you get some fantastic support as
you'd expect from SiteGround
by the way any links I share in this
video they might be affiliate links
which would mean if you use them and you
make a purchase I will earn a small
commission I really do appreciate it
it helps me pay the bills and it helps
me carry on making videos like this now
in terms of how much you want to charge
for hosting that really depends I mean
you want to get an idea of how much
other people are charging do some
research but generally the clients won't
flinch too much in terms of pricing
especially if they're buying a full
package from you you know the site the
support and the hosting you can kind of
bundle it together and often earn some
good money off the hosting but yeah
hosting is a great way to make some
extra money just a quick point when it
comes to preparing a quote for a client
I would recommend that you don't itemize
everything out in too much detail so I
wouldn't itemize out you know plugins or
themes I would just kind of put it all
together as a website creation project
you can obviously bullet point what's
going to be included but I wouldn't put
individual prices for each thing it just
makes it easier and it stops kind of any
awkward questions or back-and-forth so
if you're gonna be using premium of
themes which I strongly recommend that
you do I wouldn't use free themes and if
you're gonna be using premium plugins
just bundle them into the quote don't
itemize them separately one last point
when it comes to charging for things I'd
recommend that you don't get involved in
email services website hosting is one
thing but email services is a completely
different thing and yeah best avoided in
my opinion because email is kind of
business critical it's very important to
people
so if it stops working if there's any
problems they are going to be blowing up
your phone they're gonna be ringing you
in the middle of night and all sorts of
things it's just too much hassle for the
money so I would avoid email services
and the other thing I would avoid is
domain names I would encourage the
client to keep hold of their domain name
used you know some kind of domain
registrar like GoDaddy or Namecheap or
name stir and get them to buy their
domain name to keep hold of them and
look after them in their own account
again it's something that's a little bit
kind of business critical and there's
hardly any money in it so it's just not
worth touching so let the client deal
with the domain names and the email
services let's talk about how you're
actually gonna sell this fantastic
service that you're gonna be offering
and before I talk about this in too much
detail I have got a whole load of videos
on my other channel all about selling
and business and those kind of things so
you might want to go check them out I'll
put a link up in a card now you'll also
find all the links in the description of
course but yeah so selling and this is
something that a lot of people do worry
about when it comes to setting up any
kind of business really is you know I'm
not a Salesman
how am I gonna sell well it's not
actually as hard as you might think
selling is literally just trying to help
people that's the way I see it it's
about talking to people it's about
asking questions it's about finding out
what problems they've been having so
maybe they've had a bad experience with
other web designers or other web
platforms and they say yes finding out
what those problems are and then it's
addressing those problems with your
solution so say one of the most
important things about selling is
listening listening to the client taking
on board what they've got what their
issues are what their business is their
requirements their needs their problems
all that stuff and then you kind of
giving them a solution to help them fix
all those problems now you might be
thinking okay that's great but you know
how do I find people to sit in front of
people that want a website well I've had
some great success with networking
events and I'm sure there is some
networking events in your town basically
just do some Google searches I'm sure
you'll find them networking events
generally are breakfasts or lunches or
sometimes even evening engagements and
you basically get to go to one of these
events and go into the room meet a whole
load of other business people
and talk to them swap cards and all that
kind of thing and yes say it's a great
place to meet people now networking is
quite a slow process a few tips on
networking is when you go into room
you're there just to basically make some
connections you're there to make some
business friends if you will so that
basically involves again listening and
talking and asking questions and not
trying to talk too much about yourself
one thing you do want to make sure that
you don't do and that is try and sell to
people in the room you're not there to
sell you're just there to make some
connections and obviously hopefully
people will ask you what you're all
about and what your business is and what
your services are and then you have an
opportunity to tell them but yeah do a
lot of listening and a lot of talking
and get to know people and you might
need to go to these events three or four
times to start building up some really
good connections and then trust me once
you've got those connections the
business referrals will start to come
another way to get some new potential
clients is to do some websites for free
and I know you know that sounds like a
bit of a pain but you got to do these
things when you're starting out if you
know some people will you you know hear
about people that are after a new
website it might just be a local club or
organization something like that offered
to create their website for free using
WordPress of course you could get some
money for expenses in terms of hosting
and that kind of stuff
but it's a great way of getting some
websites under your belt in your
portfolio and if you do a good job and
you create a good site and you help them
and all that kind of stuff they will
tell other people and those people will
probably tell other people and then
you'll start to get the business
referrals coming in so that brings me on
to my last point with regards to selling
WordPress services and getting more
clients and that basically is just do a
good job just help your clients out just
create good websites use good software
so use good themes and good plugins give
your clients a great experience and just
generally be there for them and be
helpful and help them fix their problems
and then they will tell their friends
and their business associates and those
in turn will tell other people and then
you'll start to get some great business
referrals coming in now I generate all
of my clients through referral so yeah
it works really well
for me I just try and do my best trying
to cast my clients and they then end up
talking about it and yeah referrals come
[Music]
let's talk about actually building the
site's you've sold a few and now it's
time to build them so I'm not gonna go
into too much detail because I've got
loads of other videos on this channel
around creating the actual site but I
just want to give you a few pointers on
this so my first tip is always build on
your hosting so as I mentioned at the
start you can sell hosting using a
reseller package like the one that I
recommended from SiteGround
I would always recommend that you do
this I wouldn't use the clients hosting
because if there's any problems you get
in the situation where there's a lot of
back-and-forth between you and the
hosting company and the hosting
companies saying it's your fault and
you're saying let's put on with the
hosting and the clients going what's
going on is problem who's gonna fix it
and yeah just become difficult so if
you've got the hosting under your
control it's your hosting then the buck
stops with you you're then able to get
everything sorted you can obviously deal
with the hosting company whether it be
SiteGround
they'll give you some good support and
you get problems fixed and it's a lot
easier it doesn't make you look bad the
clients happy everyone's happy my next
tip is to use a premium theme do not use
free themes when you're doing commercial
projects for clients use a really high
quality premium theme that way if there
is any problems with it you can get
support from the developers you'll be
regularly updated with security fixes
and extra features and you'll just
generally find it a lot easier if you
use a premium theme speaking of premium
themes I recommend that you choose a
nice versatile theme that allows you to
do lots of things that way you can learn
it and then you can use it for all of
your client sites and they'll all look
completely different because you've got
such a fantastic versatile theme some
examples of this would be anything that
uses element all really well so
something like Astra WP or ocean WP and
they're both good themes use Elementor
and can be used for all sorts of
different sites you might want to look
at X theme which uses two cornerstone
page builder that's okay it's a little
bit complicated but you can create some
good sites and then of course there's
also Divi theme which is popular with a
number of WordPress experts
and again it uses a great page builder
making it really easy for you to lay out
some great designs so that leads me
nicely on to design and when you first
meet up the client you're gonna want to
get some ideas in terms of what kind of
site they're after a good way to do this
is to ask them to send you some examples
of existing sites out on the internet
that they like the look of this way you
can use them as design inspiration and
just place it give you some guidance on
how you're gonna be laying out the site
one other tip when it comes to design
you might be with a client and they'll
say something like oh I've got my
graphic designer here and I'm going to
ask them to knock up some designs for
the web site is that going to be okay
with you
generally my answer to that is no that's
not going to be okay we're gonna be
using premium themes and they're gonna
be fluid and I'm gonna do a great design
for you using these premium themes but
I'm not gonna be able to take a picture
that a graphic designer is knocked up
and colored in and transfer that across
onto the theme that's going to be too
much work that involves custom
development that is not what I'm about
if you want that then you are going to
need a different WordPress developer
someone that can build you your own
theme and then you want to explain why
that's a bad idea because you know
you're gonna have to keep that theme
up-to-date if you fall out with a
developer then you're not gonna really
get any use it or update it because no
one else is going to want to touch it
and it's a whole lot of other ideas why
that is a bad idea so you know my key
point on design there is do not let a
graphic designer
get involved my final point on building
a site is you can pretty much achieve
anything with WordPress when you find
the right plugins but don't be too over
ambitious you might go and see a client
and they'll say yeah we want this
website we want it to do events we want
it to do ecommerce we want it to have
you know all these bells and whistles we
want it to you know power our forklift
truck charging units and they're gonna
give you a whole load of other random
stuff sometimes you have to walk away
because sometimes these projects are
just too ambitious for WordPress or
they're too ambitious for your current
skill set I mean I'm all for pushing
ourselves and you know learning stuff on
the job but sometimes they're just too
big and I know it's from experience
because I've taken on projects that were
too big for me and were too big for
WordPress and what ends up happening is
you create this
and you end up adding all of these
plugins to try and get it doing what the
client wants and then the site doesn't
work properly and it runs really slow
and it's just a world of hell
so yeah don't be too over ambitious if
the clients got like these really big
ideas you even knock them down a bit or
you walk away and leave them to you
someone else when it comes to using
plugins of course you want to limit the
number that you use but I say you
generally can achieve anything with a
wordpress plugin and if you're in a
client meeting at the beginning and
they're asking about certain features
and functionality that they want on the
site and you're not hundred percent sure
if there's a plug-in that can do that
just explain that you can go away and do
some research on that and it probably
can be done but you'll come back to them
on it and you'll generally be fine
and it's same as it was with the themes
I'd always use premium plugins if
they're available because you get the
support and you get the updates and if
stuff does go wrong you can then reach
out to developer and hopefully get the
help that you need so let's talk about
ongoing support this is a great way to
earn some residual ongoing income and
nine times out of ten effect probably
ten times out of ten the client is gonna
want to take the support from you
because they're not going to want to be
stuck with this website you just created
them and have to look after it all by
themselves that's just too scary and a
bit silly if you spent load of money on
a website you really want someone to
kind of look after it and keep it online
and keep it working as it should so I
mentioned a bit earlier how much money
you can charge for this it does depend
on the client how complex the site is
how much of a pain in the you think
they're gonna be and I've seen a just
your pricing accordingly in terms of
what you're going to be doing for the
money you're going to be keeping the
site online and that involves updating
plugins and keeping it all nice and
secure but some videos on the channel on
how you can do that but you know it's
still move something like wordfence
is it good start you also gonna be there
for them if they've got any questions or
they need help with anything you're
gonna be there to respond to their
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