How to Stop Being Ignored Online #Best Education Page #Online Earning

All right, ready?

Caleb, Caleb, Caleb.

- [Caleb] Yeah?

- This is how to stop being ignored online.

Does this remind you of you?

You know, you're online, you're spending

a lot of time creating content,

trying to build a relationship with your audience,

but your audience is just not paying attention.

I mean, they're there, but they're not really engaged.

They're lookin' at something else.

Well if that's you, I totally understand

where you're coming from.

Because although I've been doing this for 10 years

and I do have an audience now,

it wasn't always like that.

And it's hard, because in the beginning

when you're building your business or your brand,

and you're on your blog or creating your podcast

or doing a video, you're puttin' all your

energy and effort into something, your best stuff,

and nobody's paying attention.

It doesn't feel really good.

So make sure you stick around,

'cause in this video, I'm gonna give you three

different things that you can make sure you do

that you have to make sure you're doing

if you want people to stop and

start paying attention to you.

All right, so I want you to imagine that you

are on a walk, just walking down the sidewalk.

You're strolling along, looking at the ground.

Pass some dried gum or something.

But then all of a sudden, you see a nice,

bright, shiny quarter.

What do you do at that point?

You usually stop, and at least acknowledge it.

But then most people are gonna bed down

and pick up that quarter, right?

Now that's the approach that I want you to take

when it comes to, okay, well how can I get noticed?

How can I get people to stop and pay attention to me?

You need to be a bright, shiny quarter

in this world of noise and dirty gum.

Now to continue with this coin analogy,

it's interesting, right?

'Cause, a quarter, people are gonna mostly

bend down to pick that up because, you know,

there's value there, right?

Obviously you'd love to that hundred dollar bill

that people would love to find on the ground.

But you could also be that penny on the

other end of the spectrum where, yes,

people will see it and they'll pay attention to it.

But they're just gonna continue to walk by it

and then never think about it again.

So the question is, what's gonna get people,

as they're walking along, to stop and see

the value that you have to offer?

Number one, you wanna make it very clear

that when people come across you

that you understand the pains and the problems

that they have.

With all the noise out there,

just by simply showing that you understand

what a person is going through

allows them to stop and consider wow,

you actually know what's goin' on,

maybe I should stick around.

There's a quote by a man named Jay Abraham,

who said, "If you can define the problem

"better than your target customer,

"they're gonna automatically assume

"that you have the solution."

So there's two parts to this.

Number one, first of all, understanding what

those pains and problems are.

And then number two, understanding how you

can show that you know those things right away.

So let's start with number one.

The best and easiest way to understand

what a person's problems are is to

literally have a conversation with them.

Have a conversation and ask them,

what are you struggling with?

Perhaps that conversation is not in person

but maybe online, through a direct messaging

platform of some kind, or though an e-mail.

By simply asking, what are you struggling with

right now, they're gonna tell you,

in their own language, what they need help with.

And then your job there is to take that information

and then give it back to everybody else

who is coming across your way.

So how do you do that?

Well on your website, make sure that it's very clear,

in the tagline or somewhere at the top,

that they know that you understand

exactly what they're going through.

Then a little bit deeper on the About page,

or on your Getting Started page,

even in some of your content.

If it relates to the things that they're going through,

and you can show them that you have the solutions,

well they're gonna stick around

and wanna pay attention more.

On a video or on a podcast, you wanna mention

at the beginning of those episodes

that you understand what they're going through.

And that's where the hook comes in.

That's why at the beginning of this video,

we had that little meme there that showed you,

like, hey, maybe you're putting all this work into something

and you're just not getting the results.

That's why you're sticking around to watch this video.

So again, to sum it up, understand the pains and problems

that your audience is going through,

understand the language that they're using

to describe that, and display that language

in picture form, in text form, in voice,

wherever you are sharing content.

All right, number two.

This is really important.

And I want you to think about it, to set this up.

The last time you went to a meeting

or a networking event, or somewhere where you met

people for the first time that you hadn't

ever met before.

Now those conversations are really interesting, right?

When you meet people for the first time

they're very surface level.

Like, hey, what's your name, where are you from,

what's your business, all those kinds of things.

But it's the moment during those conversations

where one of you shares like, a commonality,

or a similar experience, that that becomes

your person, right?

You hang on to them, and you just become

buddies after that, right?

It's almost like a conversation that might go like this.

Hey, so where are you from?

Um, I'm from San Diego, how about you?

Oh I'm from Texas.

Oh that's cool, I've never been to Texas,

but, you know, what school'd you go to?

Uh, I went to Cal, UC Berkeley.

Are you serious?

I went there too.

No way, what year'd you graduate?

2005.

Me too.

Best friends forever.

Sorry, I got a little outta hand there.

But, see what I mean?

It escalates because you have these commonalities

and you find these things out about yourself.

And guess what?

You can do that online, too.

Don't scream in people's faces, though.

But see, by putting a little bit of your personality

into your brand, you're gonna be able

to make these connections with people

that you wouldn't even know exist.

So I do this at the beginning of my podcast episodes.

I have a little random fact shared about me,

just for like five seconds.

But it's so funny, 'cause when I go to conferences,

people remember the one that they relate to.

Like this one time, this woman was like Pat,

you're a big baby.

And I was like, that's mean.

But she's like no, you mentioned in a podcast episode

that you were 11 pounds 12 ounces when you were born.

And I had a big baby too, so I just remember that.

Or the guys that meet me at conferences and they go,

Pat, how's your fantasy football team?

And I'm like, I don't wanna talk about it,

'cause it's not goin' so well.

So you can see by injecting a little bit of yourself

into your brand, it doesn't have to be huge.

You don't have to talk about your whole life

every single day.

But by injecting little things like the things you enjoy,

or the things that you love,

people are able to connect with that.

And the cool thing is that even though people

may not be a Back to the Future fan like I am,

and I would imagine that there aren't very many

people like us who love it that much,

but that's something you know about me.

And it's really interesting, because then I get

tweets like this.

People tweet me, they think about me

just because Back to the Future is on television.

Or when a person goes to Target and they see

a Marty McFly doll, they're like,

oh, that reminds me of Pat Flynn.

So now, by putting my personality into my brand,

and things like that, people are now thinking

about my brand without me even having to do anything.

They become triggers that, over time,

remind people of me.

Which is pretty awesome.

So I would encourage you to just be a little bit

more you online.

As my good friend Chris Ducker says,

founder of Youpreneur, he teaches people how

to build their personal brands.

He says that your biggest advantage

is just being you.

Because you are 100% original, and nobody is like you.

So you might as well use that to your advantage.

That's what's gonna get people to stick around,

because of you.

Although they might find you because of content,

although they might come because of the community,

they're gonna stick around and you're gonna stand out

because of who you are.

Now another way to get people to, as they're walking by,

stop and say yes, that's what I need more of,

is to give them small, quick wins.

Charles Duhigg, the author of a book called

The Power of Habit, dedicated a full chapter

to the idea of these small, powerful, quick wins.

And the reason why offering a quick win

works really well is because, well,

number one, they're quick.

But number two, it forms a habit in that person's mind

that yes, good things happen when I am here.

So I am gonna continue to come back for more.

It's almost like, when you think of any good video game

that you become addicted to,

think about what those first levels are like.

Like if you go back to the first level of Angry Birds,

what is it?

You have three red angry birds,

and bad piggies on this building that,

if you hit anywhere, you're going to win.

Like, you are going to win.

It's like the worst architecture I've ever seen.

So you win, you get three stars,

you get all these points.

And then all of a sudden you're in level 5000

and you forgot to pick up your kids from school.

So yes, as you're building your business,

I know you have these big ambitions for your audience.

You're tryin' to teach them all these things.

You're trying to help them out.

But the best way to help them out is to give them

a small, quick win first.

So let's say, for example, that you had a fitness website,

and you're tryin' to help people lose 50 pounds,

20 pounds, a lot of weight, right?

Well a great way to get them started is to

offer a challenge, for example, that helps them

lose two or three pounds.

That sets things in motion.

'Cause once that happens, they're gonna feel

that motivation and wanna continue to drop that weight.

So I wanna challenge you.

Are there any quick wins that you can

offer your audience?

Like literally, within five minutes, can a person

who just discovered you get something

that they hadn't gotten before?

That's how you're gonna get them to

stick around and pay attention,

to share, subscribe, and follow you.

By following these rules, you're going to be that

bright, shiny quarter, or perhaps even

that dollar bill that people are gonna stop for

when they come across you on that sidewalk.

So before you go, of these three problems,

understanding the pains and problems and struggles

of your audience, putting a little bit more of

your personality into your blog or your brand,

or offering small, quick wins and rewards

for your audience, which one do you need more help with?

I'd love to see your comment below to see which

one of these three things resonates the most with you,

that you are also going to work on next.

Thank you so much for watching this video.

By the way, make sure you subscribe to the channel

because we got a lot of great stuff comin' your way.

Hit that notification bell so you can get

notified when new videos come out

And actually, if you comment within the hour

after a new video goes live,

you're eligible to win an SPI pin,

which is really cool.

Then finally, make sure you answer that question

I just asked.

Which one of these three strategies and principles

is the one that you are gonna work on next?

Thank you so much, I appreciate you.

Team Flynn, you're awesome.

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