How to Use Keywords in a Blog Post Cheers.#Best Education Page #Online Earning

- So you found a keyword

that you wanna target in a blog post, fantastic.

Make sure you watch this video

because I'm gonna teach you how to use keywords

in a blog post so that you can rank higher in the search

engines, get more targeted traffic to your website,

and hopefully just get better results.

Now what's great is that you have a target keyword in mind.

That's the first step.

If you haven't done that research yet to figure out

which keywords to target, well make sure

you check out that card up above to show you some free tools

you can use to discover what those keywords are.

There's also a link below in the description as well.

But after you have that keyword, what do you do?

Well let's first talk about what most people do.

Now, some people go crazy

with that keyword and stuff it everywhere.

They have it three times in the title,

20 times in the description, and it just becomes

something that a human who reads

that blog post is not gonna enjoy.

You do not wanna do that.

Other people, they don't have a strategy going into it,

so they kind of just write and let things happen, and as a

result, some posts maybe do well and other ones not so much.

Now to make this easy for you,

I'm gonna give you a three-phase strategy

that's gonna make it very simple for you

as you move forward into the future.

So, let's begin.

Phase Number One is our research phase,

and it's research beyond just what that focused keyword is.

We need to do some research in and around

that focus key word.

So, let's dive into a Google doc so we can set this out.

So here we are in a Google doc,

and I'm just gonna type in focus keyword,

and let's just use email marketing as an example,

and I'm just gonna type that in here,

focus keyword email marketing, and that's gonna change

to the post title potentially

after this kind of gets fleshed out.

But as you can see here, in google,

if you have keywords everywhere installed,

you'll see that the search volume here

is 90,500 per month, which is great.

We can put that down here just so we can have

some reference, so search volume 90,500 per month.

Next, we wanna find relevant keywords.

These are longer tailed keywords or related key terms

that people are using in and around this particular topic.

So we're gonna keep track of this here as well.

And to do that, quite simply all you have to do

is go back to Google, and really easy,

all you have to do is scroll down.

Here's some related searches to email marketing.

So email marketing examples, how to do email marketing,

email marketing definition, strategy, benefits,

companies, free, what is email marketing,

and how does it work?

You can also see the search volumes for each of these here.

Again, if you had keywords everywhere installed.

See, relevant keywords are important to understand

because these are other terms

that we should also be discussing within our blog posts.

This shows relevancy toward

that bigger seed keyword that we have,

and also shows Google and other human beings

who are reading this post that we kind of know

what we're talking about because remember,

these are things that people are searching for

in addition to and related to our seed key term.

Now SEO and keyword research can go far far deeper

than this, but I'm trying to make this simple for you.

So we're actually gonna stop there for Phase One.

Again, very simple.

I've tried teaching other people some more complicated

strategies before, and they just kinda get hung up.

So I'm gonna give you the basics and the foundational items

here, and really it's all about okay,

what's that seed keyword,

and what are the related terms people are searching for.

That's Phase One.

So, at this point, you're already done

and let's move on now to Phase Two.

Phase Two is the content creation phase,

and it has five different components to it,

which we'll go over right now.

First, it's gonna be all about your approach.

You wanna approach your blog post as if you're

about to create something that is more amazing

than any other blog post that's out there.

And when you have that approach,

you're gonna take a little bit more effort

to create something that's gonna stand out from the rest.

It's gonna have somebody share it

and also have Google rank it higher, too.

The approach is really important,

and there's a few ways to make sure

that you're approaching it in the right way.

First, you wanna make sure that you put yourself

in the shoes of somebody who's about to read this post.

Understand where they're at.

What are their pains and their problems?

And what transformation are you about to write for them?

How are you gonna create

that transformation through this blog post.

That's how your blog post is gonna be structured.

What am I doing with my hands right now?

It's weird.

Number Two, provide some sort of quick win,

so near the beginning of that post,

maybe not necessarily the first paragraph,

but in some way shape or form have a person do something

or perform some sort of exercise

or even think about something in a way that allows them

to realize something or have something that they didn't have

before, just within the first paragraph or two.

That's gonna help them realize really quickly that wow,

I should read the rest of this

because I'm already getting a lot of value from it.

Okay, so in addition to the approach.

The second thing you need to focus on.

The second element of content-creation

that's really important related to these keywords

is that you use your focus keyword,

the target keyword that you want to rank for,

in the first sentence of your blog post.

Use those keywords or key phrases exactly how you want

them to be found in the first sentence of your blog post.

It doesn't have to be the first set of words,

but just naturally in the first sentence

so that a person who reads it understands

what this post is about but also Google when they crawl

through it they'll understand what it's about, too.

Now, that focus keyword's gonna

also appear throughout the blog post naturally.

Make sure just naturally put it in there,

but in addition to that, and this is point number three

here in concentration, and that's those relevant keywords.

They need to be sprinkled throughout this post as well,

and the better that you can organize them,

the more likely it is that it's gonna be a well-structured

post, such that it shows relevancy to that main keyword

and also is something that a human being

would enjoy reading, and it makes sense.

So, going back to our google doc here,

you can see that the focus keyword is email marketing,

but we have relevant keywords.

That makes sense to be a part of this blog poast,

and now it's even giving me a little information

about how I might be able to structure this blog post, too.

I can have, perhaps, the first part

be email marketing definition,

and then I can go into the benefits, right,

and then I can go into the strategy,

I can give some examples, I can offer different companies,

I can even perhaps have a deal

where a person can get email marketing for free.

Now the fact that I'm including these shows relevancy

to that main topic that I'm talking about,

and it shows a human being that, okay,

this is an authority post, which of course Google

is trying to be as human as possible when determining

what is the best content out there

to serve when a person searches for that thing.

Number four, make sure you include H3 sub-headers

for different sections within your blog post.

There's a couple reasons why this is important.

Number one, you just don't want a giant block of text

that's going to just bore people to death

and look like an essay that you wrote in college.

You wanna write for people who are reading on the Internet,

which means you need to make it scannable,

which means you need to have different sections

that are divided by these sub-headers, so bolder text,

larger text, that just shows okay,

here's the next section of my blog post.

Now, if you can include relevant key words

and things people are typing into Google

in those H3 sections as well,

it's gonna have a little bit more weight about that

relevant keyword injected into your particular blog post.

So, again, there's a thousand factors

that go into what ranks a webpage on Google,

but these little things, they stack up,

and they add up for sure.

And number five, this isn't relevant to the keywords

that you're using, really, it's relevant to just

how you should write, and that is

you wanna write engaging posts.

You wanna write so that a person will wanna

continue reading, and it starts at the beginning.

The very first paragraph.

Like I said, the very first sentence

is gonna have that focus keyword, right?

The first paragraph should entice people

and make them want to continue reading

on to the next paragraph, and this is something

that doesn't come naturally to a lot of people,

but you wanna create your open loops, or your hooks,

so that a person is just like

oh, of course I'm gonna keep reading.

There's a few different ways to do that.

You can start with a story.

Stories hook people in.

Number two, you're gonna share with people

what the benefits are of continuing to read them this post,

like here's what you're gonna get and why it's important.

And number three, creating some sort of hook or open loop,

meaning you're gonna share something,

but you're not gonna give it all away until later

at the end of the post.

That often does a good job of keeping people reading, too.

Alright, so that's Phase Two of content.

Just to recap one more time, number one make it awesome,

approach it as if you're creating

the best piece of content about that topic in the world.

Number two, have your focus keyword in the first sentence.

Number Three, sprinkle relevant keywords

throughout the blog post.

Make sure you include those,

and those could potentially be the subsections

of your blog post, too, which of course,

number four is to also include H3 sub-headers,

so that you can make it scannable

and also show relevancy and more authority

to those particular topics within the blog post.

And number five, again, write

so that people will keep reading.

Alright, Phase Three.

This is really what ties everything together.

It's really important, and that is the metadata.

Now, there's some front-facing things

that we're gonna talk about,

but also a lot of back-end things that Google will see

that again shows relevancy

for that key word and strengthen authority as well.

So, let's dive right in.

First up, with, actually a front-facing thing

called the title of your blog post.

Now the title of your blog post

is obviously very very important for a few reasons.

Number one, it's the first thing that people see

before they dive into any of the content that you write,

so you need to make that title great, curiosity-driven,

to share a little bit about what they're going to get,

but you also want it to match what they're likely

typing In to search and find your content.

So, very simple, when it relates to the keyword

that you're using, make sure your focus keyword

is right there in that blog post title.

So I'm here in Google now, and you can see

that I've typed in start an email list, and besides the ads,

actually, my website comes up a couple of times, here.

So you can see, how to start an email list in 2018,

so that's for my site.

The same post down here, how to start an email list 2018.

Email marketing strategies, that's mine as well.

And if you scroll down here, look,

there's an image of me with a video of the same thing,

'cause I targeted that same keyword in Google, too,

because they do cross-promote each other.

That's another great way to utilize your keywords

is to create a YouTube video about that same thing and then

to actually embed that video into your blog post, too.

That's kind of, I would say, Phase Four, if you will,

because this is a Phase Three video, or three-phase video,

that might be the next step after you get these implemented.

So anyway, I wanna click through

and show you exactly what's here.

So, remember, how to start an email list is the keyword

and here it is in the title: how to start an email list.

So that helps Google show that this is a relevant,

helpful item for people searching for that thing,

and it also just straight-up tells the person

what they're gonna get when they come here.

Alright, number two, the URL, the web address

should also include the focus keyword in there, too.

So as you can see in this blog post here,

how to start an email list is right up there.

It's part of the web address, and that's just set up

as I write this post in WordPress.

Number Three, you also wanna include your focus keyword

right there in the description of your blog post.

The description is the part right underneath the title

in the URL when a person finds you in Google,

and this is really important because it shows,

well first of all, it shows Google,

because hopefully your focus keyword is there,

that this is about that particular topic,

but it also shows a person on the other end

that that's what it's about,

and you have a little bit more room to include

a little bit about what that post is gonna help them do.

So as you can see here on the back-end

of my WordPress website, I get a little snippet preview,

and I'll talk about just how I do that in a minute,

but this is what it looks like in Google.

So how to start an email list in 2018:

step by-step, that's the title.

The URL is there, and again this matches, too.

And then, learn how to start an email list

with this step-by-step tutorial.

I'll walk you through the basics

of setting your business up for email marketing.

So very simple and clear what they're gonna get

when they go here.

Now you'll notice that also the keyword,

the focus keyword is bolded here, how to start an email list

and also how to start an email list here in the description.

That's actually what happens in Google, too,

and it helps your blog post stand out a little bit, too.

How do you make this happen?

And how do you preview it like this?

Well, I use a plug-in for my WordPress site

called Yoast SEO, and it's the best SEO plug-in

that you can use, especially because it's quite

user-friendly, especially for beginners,

but also it shows you really cool previews like this.

Now what's really cool is when you create a new blog post

every single time, you can put a focus keyword in here,

and it will just make sure that, hey, you know,

you're doin' everything right, you'll have a checklist,

it'll also mention okay, when you don't have

the focus keyword done correctly.

And again, this just stacks things in your favor,

so that you can give yourself

the best chance to rank and succeed.

I'll put a link below in the description

for those of you who are using WordPress.

You can download and install this plug-in,

which is free to use.

And then finally, you related it to metadata.

A really quick, easy thing to do

and just something to practice is when you have images

in your blog post, which I would recommend having

because it just breaks up the content,

makes it look nicer, has it become memorable.

I would make sure that you make the alt text

for those images something related to your focus keyword

or a relevant keyword.

What is the alt text?

Well, when you're including an image,

there's a number of fields that you can fill out,

like the title of that image

and all sorts of things, captions,

and one of the most important things is the alt text,

that is, the text that shows up, if,

for whatever reason, were to not actually load.

This text would show up instead.

This is something that Google looks at,

again, just to see what that image is about.

It also gives you a chance

to be found in Google images search as well.

So as you can see here, here's a thumbnail.

I could likely pick a better image, but as you can see here,

I just titled it how to start an email list,

and how to start an email list here for the alt text,

and I'm just gonna hit update, and there you go.

So when you include an image, make sure that you get

into the practice of also including the alt text with it,

and make sure it's relevant to that section

that you are including that image in in your blog post.

Now for some of you who are watching this,

you might be like, Pat, this stuff is kind of basic,

but you know thanks for reminding me, and that's great.

But most of you, I'm sure, who are following through

with this, are going to be beginners, who might be a little

overwhelmed from what we just talked about, and that's okay.

I made it simple.

We just talked about the foundational items.

You can go way deeper into this,

but we're not gonna worry about that right now.

Start simple, but most important thing is to just start.

So start doing this, creating the habit

of going through this process every time you create

a new blog post, so that you'll stack things

in your favor and have the best chance to rank and actually

see some results from all the hard work that you're doing.

But the number one tip that I can give all of you right now

in relation to making sure that this is gonna work for you

moving forward, is to make sure that you plan ahead.

And this is something that I actually didn't do

until about two years ago, and before that,

I would approach blogging like this:

I'd go to my computer, and I'd begin to write,

and then I'd wonder, well what am I gonna write about?

How am I going to tackle this?

I don't know where to start.

I just got on that content hamster wheel,

where it just felt like a struggle

every time I had to write something new,

so I got rid of that, and with the help

of a lot of my team members, we created a system

by which it's a lot lot easier now and less overwhelming

for me to create blog posts and create content,

and that is simply planning ahead.

So once a quarter, we all meet, my team and I.

And if it's just you, it'll just be you and you.

That's okay.

You meet, and you think about, okay what content

am I gonna create for the rest of the quarter?

And that way, you can start to actually create

these templates for what the focus keywords are going to be.

What are those relevant keywords?

So when you approach a blog-writing day,

you're never gonna have a blank page anymore.

You'll actually have a head start with the focus keyword,

what those relevant keywords are gonna be.

You can go even deeper and plan a little bit ahead of time

in terms of okay what stories am I gonna cover?

What points am I gonna make?

What quotes am I gonna share?

Do yourself a favor, and plan ahead.

So cram all that decision-making for what you're gonna write

about into one or two days early on,

so when it comes time to write again, you're never gonna

struggle in terms of what you're gonna write about.

You're gonna focus on making the best content that you can.

So hey thank you so much for watching this video.

If you enjoyed it, hook me up with a like.

And make sure you subscribe to the channel already.

I've got a lot more content comin'

for all you bloggers out there,

and hit the notification bell, too,

so that you can get instant access

to new content as soon as it comes out.

You actually get a notification

when I come out with new videos, too.

So, before you go, I'd love to get a sense, very simply,

I wanna ask you, how long have you been blogging for?

I'd love for you to comment below

with how long you've been blogging.

Maybe it's a few months.

Maybe you've just started.

Maybe you haven't started yet.

Maybe you've been doing it for years.

I'm actually comin' up to a decade of blogging now,

which is insane!

So, hook me up with just how long you've been blogging,

and I'd just love to get to know you more.

I look forward to your comments.

Thank you for being a part of the community,

and make sure you subscribe if you haven't already.

Cheers.

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