Making Money While on Vacation? (Sales Numbers and Emails) #Best Education Page #Online Earning

- I'm at Walt Disney World actually.

The kids are off from school for a week,

and actually my wife and I are celebrating

our nine year anniversary, which is really cool.

They're off getting treats right now or something.

As you can see, it says Happily Ever After.

But I just wanted to take a quick moment

in this video just to share a couple things with you.

Number one, just first of all, thank you

for all support as I've gone pretty heavy

on YouTube over the last three weeks,

publishing five days a week, and it's been really great

to hear some of the positive feedback.

Kinda just wanted to do a different video today,

just, again, thanking you, but also sharing you

a little bit of behind the scenes

related to a launch that I had actually.

The day I got here was a couple days

before the launch ended.

So of course, during a launch, it's pretty crazy,

you're sending out emails, and you have your team

working for ya, and, you know, it just so happened that

we planned the launch to end while I was on this trip.

So I worked really hard to get some things done up front,

emails and getting the team ready and that sort of thing,

but we finished off on Tuesday,

and it worked out really, really well.

So I wanted to share a little bit of the behind the scenes,

and some of the emails I sent out and how many sales I made,

and just how much money I made on this trip,

which is really cool.

Now, this is passive income in the sense that

I was on vacation and I was able

to make quite a bit of money, and I'll share

with you again exactly how much that is.

But more than that, I just want to share that,

this is not something that kind of just

magically happened, right?

It was something that was planned ahead of time.

A lot of work was put in, writing the emails

and more than that, obviously,

building a relationship with my audience,

building the lists, and understanding

their pains and problems so that I could

serve them best with this course.

Now the course I launched was called

Smart from Scratch, so let's dive in

to the analytics, and I'll show you exactly

when emails got fired out and exactly the sales

and how they came through.

So the course that I launched was Smart from Scratch,

an online training I built for complete beginners

to help them find a niche and a business idea

through a number of validation tests

and experiments I teach, so they can finally get started.

The price point for this launch was $247,

which is up from $197 when I initially launched it in 2017.

The course has been closed for about three months

since the last launch, but it is going to re-open

for about six days from Wednesday, February 14th,

and then the cart was gonna close on Monday, February 19th.

I thought it was good to run a promotion

through the weekend, and ending at the end of the Monday

seems to work, at least historically for me,

extremely well, and I was hoping

it was gonna be the same pattern this time around.

This is gonna be an email-based launch

with some basic Facebook re-targeting.

I wasn't gonna reach out to cold subscribers,

just people who are existing already

on my email lists, and there were

three different email lists that I was targeting.

Number one, my waitlist; so these are people

who sign up specifically knowing that this course exists

and wanted to know when it was gonna come out again.

That's 4,200 subscribers on the waitlist.

The second list was the people who are participating

in my free companion course from my book Will It Fly.

I offer a free course that goes along with those

who read and pick up that book,

and there's 13,200 subscribers there.

And then my level zero subscribers;

these are people who have in some way, shape, or form,

through email marketing, have told me that

they haven't yet even started a business,

and of course this course is perfect for them.

There's 31,000 subscribers on that list.

So in total, minus the exclusions, people who

I already know are customers and other people

who I already know I recently promoted to,

about 46,000 subscribers were going to see

this promotion out of the 200,000 emails that I have.

By the way, this is why email segmentation

is super important, because if I were to promote

this beginner's course to all the advanced people,

or people who even started a business already,

they would likely unsubscribe because they would say,

well, I'm not on the right list anymore.

So here's what we're shooting for:

46,000 times a 20% open rate, times a 2% conversion rate,

and that's 184 sales.

That was our goal while on vacation.

Most of them would likely happen on vacation,

because those were the last days of the launch,

and historically, the last day of the launch

is always the biggest one.

I was kind of excited but also nervous,

because I was with my family in Florida

and not in front of my computer at home in San Diego.

So the first email I sent out on launch day,

which was the 14th of February,

was quite a long email if you can see here.

It tells a story, and I wanted to bring people in

to why making a decision to get involved

in an online course was really important.

I wanted to relate to this segment of my audience, too,

so I talked about my story, about how I got started,

and how a course really changed everything for me.

I wanted to offer my course, so click here

to get instant access to Smart from Scratch today,

for the same opportunity for people, too.

Now this email was sent to about 46,000 people,

has a 26% open rate, which was pretty good,

and then a 4.2% click through rate.

The next email I sent out, which was just a few days later,

so I didn't wanna get too heavy and aggressive

with the email promotion here,

these are beginners who are on this list, remember,

and they're probably usually used to getting bombarded

with a ton of promotions.

So I wanted to stand out and be different,

but I also wanted to answer people's questions.

That's what, exactly, this second email did,

and it's called What's Really Inside Smart from Scratch?

This answers a lot of people's questions,

goes over a lot of the benefits,

and the features of this course, as well.

I always love throwing this in there:

hey, quick physics lesson, an object at rest stays at rest,

unless acted upon by an outside force.

Quick business lesson, your business

will never get off the ground unless acted upon

by an outside force, too, and hey,

that's what Smart from Scratch is.

Again, then a reminder in the P.S.

about when the cart will close,

always just kind of mentioning, hey, you know,

you only get access to this for a short period of time.

So here are the stats for that email,

What's Really Inside Smart from Scratch?

Sent to 42,000 people.

I had some people opt out of the beginner list

and move up into the more advanced list.

With a 21% open rate, and a 2.1% click through rate,

so about 900 people clicked through

to go and check out Smart from Scratch from there.

The third out of four emails that I sent out,

this was on the final day, sent

at about 7:00 AM Pacific, 10:00 AM Eastern,

and this really goes into a lot more aggressive

sort of sales pitching, but again,

nothing too over the top, and definitely

not anything that's not what people

are used to hearing from me.

Here's just answers to very, very common questions

that I have gotten in the past.

I just address those right up front for people here,

and I also throw in a testimonial, too.

You can see Chris Andy, a little testimonial

from our student center: After going through

Smart from Scratch, and learning Pat Flynn's ways,

I've finally launched my product.

For all of you new users coming in this week

with the launch of Smart from Scratch,

take this as an unpaid testimonial.

I went through all the steps from start to finish

and came up with the targeted product that I sold

to five people prior to launch; this works.

Now this does work.

I have seen a lot of people come in as a result

of Chris's testimonial here, so it's really important

to collect testimonials so that you can

help those people who are on the fence.

If you can get those testimonials to speak

directly to those upcoming or potential customers,

then they can work out even better.

And then I go into some more benefits

by talking about office hours are like,

you get access to me, etc.

Click here to enroll and start from scratch today.

So here's the stats for that email.

Smart from Scratch Closes Tonight!

41,000 recipients, 18.6% open rate, 1.8% click through rate,

and about 800 people coming through.

Finally, with about three hours left in the day

on the East coast, and six hours left on the West coast,

I sent this really quick email.

It just says one final reminder,

nothing too pushy, but just again,

one more reminder, because sometimes people need that.

They don't see the other emails,

or they just forget or they have other things going on.

This is your last chance, and that's what I call,

Last Call for Smart from Scratch, Closes at Midnight.

Hi, first name, we're into the final hours of the day,

which means this is a last call.

Hope you'll be a part of the new group

because introductions are already being made,

which is true; click here to enroll.

See you in there; myself and the community

are looking forward to it.

And this has very similar stats to the last email:

41,000, 18.5% open rate, 1.7% click through rate.

So, how did this all work out?

When did the sales come in?

Let me show you.

Here's a sales volume for this sale on the first day.

We had 15 sales, which is actually off

to a pretty slow start, which had me a little bit worried.

But, you know, I always knew that the final days

leading up to the close, you know,

people hate missing out on stuff.

So I knew that sales were gonna pick up by the end.

But the beginning is really important, too,

and so I was a little bit worried

because this is a little bit lower

in sales volume initially than I had hoped.

On the second day, 12 sales.

On the third day, 10 sales, getting smaller and smaller.

On the fourth day, 14 sales,

just a couple of days before the launch ended.

And then on the 18th, 23 sales,

so most out of all the days so far.

But with one more day left, we had 74 sales total,

less than, actually more than a hundred off of our goal,

but again, we have that last day.

I have a slide here for the sales volume

for the final day, and I broke it down into

before those emails went out and then after.

Here is the last day before the last chance email

was sent out; we had about 15 sales.

Just naturally through the existing recipients

of those previous emails, we had 15 sales.

After the last chance email was sent out,

this is the first one that was sent in the morning,

50 sales came through.

Then after the final call email, 54 sales came through;

so on the final day, we had 119 sales on the last day.

The total sales volume, 193 sales,

so we beat our 184 goal, very close, actually.

But here's the thing: 61.6% came on the final day,

which is crazy.

So in total, $47,671 in earnings.

To see this while on vacation,

checking an email every once in a while,

and also back in the hotel after the kids are asleep,

it was really cool to see happen

because all that work was put in up front

to write those emails and to have the team

be there to answer questions and make sure people

are logging in and all those sorts of things.

Now we did spend a little bit of money on Facebook ads,

not too much; this campaign was pretty short, actually,

and typically on Facebook you'd prefer more time

so you can optimize ads and such.

But it did perform pretty well, actually,

so in total we spent $625.27 for 27 total conversions.

These are conversions that happened

as a result of people seeing an ad,

clicking through that ad, and then buying,

so actually about $10.00 per conversion,

which is not bad at all.

I'd definitely trade $10.00 all day long

for a $247.00 student, so that's awesome.

I hope you don't consider that I'm sharing

all this to boast, because I'm not.

I share my income on my website and insights here

like on YouTube to show you what's possible.

Many times it's also to show you what's not working.

But I'm fortunate at this time it worked out really well,

and working hard up front so that

I could reap the benefits later.

Nearly 200 sales while on the go,

but more importantly, 200 people who now have information

they need to move forward in their business.

What's cool is that I've already gotten

a few emails from people saying

that they're just thankful to be in there

and they're already getting results

and achieving some new things that they've never achieved

before being in the course, which is cool.

Now, before I go, a few quick things

about this Disney thing and why I think

it's a brand that we should all emulate, actually,

especially when it comes to relationship building,

which is really why this worked for me,

because I spent a lot of time providing value

to a lot of people, and this was my asp, right?

Almost like Gary Vaynerchuk's

jab, jab, jab, jab, right hook; this was my right hook.

So let me bring you back into Disney a little bit

and talk a little bit more about the brand.

Now one thing I also love about Disney

and which is really inspiring about this place,

you know, Walt Disney, he spent a lot of time and effort

into the little details on what makes

a great experience here, and everything

from the care that each cast member

takes for especially the kids.

(drums beating)

(crowd cheering and clapping)

You know, even the hidden Mickeys,

Mickey, Mickey, hidden Mickey.

- Hidden Mickey.

- Just the attention to detail

in terms of how people rotate

around the park and the parades.

Everything is a machine here.

This is why they make the big bucks.

They just know how to create a magical experience

for people, and that's what I think

a lot of brands should strive for, is

how do you make it different?

Because guess what?

Disney is not cheap, right?

They just raised the prices again, I think,

a few dollars, I think, I don't know.

$110.00 to $120.00 per one day for one park,

and that's insane; yet attendance is still

at an all-time high, and it's just one of those things

that people are always going to pay for,

because they're just so involved with the experience

that they create for people.

So try to create magic in your brand.

(crowd talking)

(rap music)

- Hey, guys, thanks so much for watching this video.

I appreciate you joining in on us in our little vacation,

and one more thing: make sure you subscribe

to the channel if you haven't already.

And lastly, we just wanted to say bye!

- [All] Bye!

- Now I wanna go on Racing Confused and just go all out.

- No, you're not ready to go all out yet.

- Double-licious go!

- Yeah! Oh!

(laughing)

- You've gotta steer, bud.

(screaming)

- Whoa!

- And bud? - Uh-huh?

(screaming)

- Keep the gas, keep the gas high, not too high, though.

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