hey what's up guys in this video I'm
going to give you 10 tips for how to
write the perfect blog post check it out
ok so the worst thing you could ever do
when you're blogging is when you're
starting to write try and figure out
what you're going to write you want to
have some idea of what it is that you're
going to be talking about and writing
about before you even get to the point
at which you start writing the last
thing you want is that blank cursor just
kind of staring in the face like what
are you gonna write about what are you
gonna write about what are you in write
about that's what I feel like it's
saying all the time so I try to avoid
that as much as possible so there's a
few things involved with this first is
you want to make sure that you
understand what it is you're writing
about in your whole content calendar
hopefully you have a list of topics that
you are going to cover questions that
you're going to answer those are
typically things that you want to talk
about on your blog and maybe you
what the hot topics are those are things
you should talk about but the number one
tip I have for you this is this is
actually tip number one is to try and
understand what the transformation is
that you want your audience to have
after they read this blog post so there
in one area of their life or they're
thinking one way they read your blog
post and they come out of it transformed
now it's just a fancy way to say well
what's the purpose of this particular
blog post that you're writing but I love
thinking about the transformation
because that takes the focus off of you
and puts it directly on your target
audience and when you think about the
transformation this will help for the
next tip it helps you outline that blog
post even better alright in tip number
two once you have that transformation in
mind you can then work backwards from
that transformation and create your
outline now it doesn't matter how you
end up creating your outline you can do
it using a mind map I like to use
post-it notes but however you choose to
do it just make sure that you take these
ideas in your head about this particular
transformation and you just put them out
all out there on paper or on post-it
notes aren't in a mind map and then that
will help you be able to organize and
create this outline that you have which
is essentially going to be the skeleton
for your blog post it's the again the
last thing you want to do after you
start writing is to think okay well
where do I want to go with this or
what's coming next have that outline in
place beforehand work backwards from
that transformation what I mean about
that what I mean by that is actually
okay you have this end goal with what
you want to accomplish with this blog
post
what are the supporting what are the
supporting points you need to make what
are the supporting case studies that you
have what are some stories that you can
tell that will then lead people into
this transformation so again the
transformation is sort of like the
address you put in that navigation
system in your car right that's the end
goal the outline are the directions to
get there
so using those different tools create
that outline to be much easier for you
now it doesn't matter what kind of
content you're creating whether it's a
blog post a podcast episode or maybe
even your speaking on stage the number
one thing you have to realize that is
that you need to start strong people are
going to go there because there can be
interested in either you or the topic
and unless you hook them in the
beginning they're not going to want to
continue on the purpose of the intro of
your blog post is to keep people reading
the purpose of the first sentence is to
get them to read the second sentence
sentence and so on so start strong well
how do you do that well there's a number
of different ways to do that personally
I love to start with a story human
beings are just we're somehow tuned to
just get engulfed in and engaged when a
story is being told so I like telling a
story something that is relatable to who
that transformation audience is I also
love to ask and propose certain
questions that might induce curiosity or
you can start out with a really
interesting fact or interesting concept
that may be unheard of before again all
these things are things that are that
are going to get people to just continue
to read on and pay attention and
actually have them realize that there is
something worth reading here
okay so tip number four before we start
talking more about what should be
included in the blog post I think you
might have a might be wondering well
where do you write these blog posts do
you open up WordPress and write in there
that's actually something I would
recommend against because I've written
so many times blog posts in WordPress
drafts and then for whatever reason I
click publish or save and then WordPress
crashes I lose all my work hours of work
and so I wouldn't recommend publishing
in WordPress what I use now is a Google
Doc so I use Google Docs simply because
it's it will for when it's free it's
easily accessible and it's shareable and
also they autosave which is really handy
and you can organize your content as you
go and keep them in two separate folders
in two different categories and all that
sort of stuff it makes it really easy to
find later and it's all there for you in
your Google Docs so I would recommend
using Google Docs if you have another
preferred word processor that's totally
fine
I just wouldn't recommend writing and
drafting in WordPress itself after
you're done writing and after you have
it edited or whatever you then can take
that content and put it into WordPress
and even if it does crash you actually
have that content elsewhere anyway now
the other tip I would recommend as
you're creating your first draft
actually a couple things one just write
don't worry about editing right now the
worst thing you can do is put on your
edit brain while you have your creative
brain on and when you do that you stop
yourself from being creative so just you
know this is this is a tip that I
learned when I was writing my first book
because it was a big struggle for me I
was trying to edit the book as I was
going and it was just a slow and very
frustrating process
same thing with blog posts write it all
out get it all out there as I say just
throw it all up and then you can clean
it up later and find the good pieces
that sounds weird but don't you don't
actually throw up and scour through what
it is that came out of you that's okay
I'm going too far here but we're gonna
keep this because this is real life
but anyway another thing I want to share
with you is just be you just like I just
mentioned there I'm crack jokes I'm
weird sometimes and that's just who I am
so be you in your blog post you don't
have to become a professor when you're
you know a lot of people they get into a
mindset when they're starting a blog
post that they have to feel like they're
there their university professor writing
a thesis or something like that don't do
that be you right in the way that you
talk that's how people respond best to
now if you are a professor or something
then that's how you write well then good
for you but if not like me I speak and
write very basic and that's how people
respond so you could do the same don't
worry about trying to be somebody or not
just be you alright tip number five your
title and description these are really
important components of your blog post
because these are cities are things that
people will see before they get to your
blog post if people search for these
items in Google they're going to find
the title and be able to read the
description beforehand and this has to
deal with SEO or what's also known as
search engine optimization and in order
to really give yourself the best chance
to be found organically through search
engines like Google you want to make
sure that the title is relevant to what
it is that you're talking about for one
but also generates curiosity and this is
also something that kind of makes what
makes people want to click because when
you think about it when you search for
something in Google you
look at the title first typically and
then you might read the description if
those things aren't interesting nobody
you're no reason to click through and
obviously you want them to be related to
what you are actually talking about in
the blog post because if people go on
that page and they realize that they're
not finding what they had hoped they
would find they would leave that counts
is what's called a bounce in typical
analytics programs meaning people come
to the page they don't see what they
like they leave right away
that actually works against you and
candy rank your page or actually move it
down in the ranking so again let's keep
it super simple make the title great and
relevant and interesting and make the
description descriptive there that's all
you have to do I wouldn't worry too much
at this stage about keywords I mean you
can't include keywords that you know
people related to this particular topic
are going to type in but don't do what's
called the keyword stuffing and try to
add that keyword in there like a hundred
times don't do that because Google knows
and so just right for humans and also
come at it from a perspective of
somebody found this blog post on Google
what would make them want to click
through and just be real alright tip
numbers now all right tip number six
make your blog post scannable now what
do I mean by that I mean don't make it
one large paragraph the entire time now
that sounds kind of obvious right you
don't want to just have a giant
paragraph and why don't we want that we
don't want that because it's hard on our
eyes and it's difficult to read and even
if it's great content people aren't
going to want to get through it because
they don't have time to breathe that's
essentially what you're doing here
you're giving your readers time to
breathe by creating different sections
so going back to your outline each
particular segment of your outline could
be its own part that is divided with a
sub header or a header by header I mean
just kind of like a mini title with in
the middle of your blog post that kind
of denotes that new section when people
get to that as they're reading gives
them space to breathe and Plus like I
said earlier it makes your content
scannable a lot of people online when
they read they scan they look for
headers and different sections that are
bolded and italicized that are relevant
to them so the more you do that the
easier it's going to be to read and the
more professional your blog post will
look for the Internet audience
all right tip number seven now don't go
don't go overboard
with this one some people do but try to
include visuals in your blog post images
videos even graphs charts and all kinds
of things to support the points that
you're making in your blog post now as I
said earlier you can go overboard with
this but what I would do is actually as
you're putting these things and
sprinkling them throughout your blog
post make sure you actually look at the
preview of your blog post you can click
in WordPress and many other blogging
platforms a preview button to see what
this thing looks like so you can see if
they're placed correctly if it makes
sense now the number one thing is you
want to make sure that these images are
actually relevant and support what it is
you're talking about don't just add sort
of random images now what I love about
images is it breaks up the content in a
similar way that we talked about in the
last tip it allows people to breathe
while they're reading it gives them
something nice to look at but I love it
also because it makes almost from
subconscious level something memorable
for these people as they're reading
through so they can come back to it
later and these visuals you know where
we very much learn in a very visual way
so doing those things to enhance the
content are going to be really
beneficial for you and helps you stand
out from other people who are talking
about and writing about the same thing
all right tip number eight and this is a
massively important one especially if
you want to get results with the
blogging that you're doing and that is
make sure to include a call to action in
your blog post doesn't necessarily have
to be only at the end though I would
obviously recommend putting one at the
end but that same call to action can be
throughout your blog post too maybe you
have a lead magnet or something you're
giving away don't just mention it at the
end of your blog post you can mention it
throughout maybe there's a specific
thing you want people to do like a
challenge or maybe even do something
like subscribe you can do that a few
times during your blog post but call to
actions are really important because
it's a way for your audience to get even
more involved with you and what you're
doing and the more you can get them
involved in participating
subscribing doing all those kinds of
things having these little mini
transactions with you they're going to
lead to bigger and bigger and bigger
transactions with you down the road
whatever whatever that might mean
whether it's a product you're selling or
an event that you're putting on doesn't
matter these little transactions matter
a lot though so call to actions or CTAs
is sometimes people call them put them
into your blog post and don't be afraid
to ask because you're providing a ton of
great value here remember you're
transforming people's ways of thinking
and transforming
lives with whatever it is that you're
teaching you have a right to ask for
them to do something now obviously you
can go overboard with this too and the
more you ask you know you eventually get
to that line where it's like okay but
you're asking a little bit too much for
me so that's why I recommend one if not
only up to two different kinds of call
to actions within a blog post and you
know you'll have more opportunities the
more blog posts you write for other call
to actions too but again really
important please include call to actions
in your blog post even even if the the
blog post doesn't necessarily call for
call to action it could be as simple as
hey what do you like leave a comment
tell me what you think about this or
have you ever experienced something like
this tell me about it again getting your
audience engaged in that way is going to
be very important for you to having
longevity in your brand and building
those raving fans okay tip number nine
we're almost at the end here proofread
please proofread and proofread out loud
I cannot stress how important this tip
is and I know it's kind of weird to say
out loud what you've just written
especially if you're by yourself or even
if there's other people there with you
but I swear I catch so many mistakes
when I'm reading it out loud versus when
I just read it in my head when you read
it out loud it's fantastic and if you
can't afford an editor to come on board
and copy edit your stuff this is the
best way to save a ton of hassle with
having to change things later and of
course the grammar police is out there
your audience is going to be like hawks
sometimes and so just expect that I
still am not perfect and even though I
do have an editor now they miss a few
things here and there it's okay but give
yourself the best chance to come out
with the best quality content you can
buy proofreading out loud before you hit
that publish button I would also
recommend if you have the opportunity to
have a friend or even a family member
read through the post somebody else
besides you read through it to see if it
just makes sense to catch any other
mistakes often times we need another set
of eyes to just see stuff that we can't
see ourselves because we're so deep into
our own content so please proofread it
doesn't take very long and it makes a
world of a difference okay tip number 10
to finish off you know we've been
talking about creating the perfect blog
post well I'm here to tell you that
there is no such thing as the perfect
blog post if you try and strive for
perfection you're actually going to just
delay yourself from putting stuff out
there that will help people so stop
trying to be perfect your
to make mistakes I continue to make
mistakes but I give myself the best
chance to put the best stuff out there
and I learn as I go which is obviously
what you guys are doing right now so
take all these tips put them into action
and realize that you're going to have to
hit publish anyway and it might not be
perfect when you do that you can always
make changes later and as long as you're
learning as you go that's what matters
stop worrying about being perfect you're
just procrastinating and not even
providing value to people because the
more that fear gets in the way the less
you're going to help people and less
results you're going to get so just hit
publish after you do this after you
proofread all these all the stuff we
talked about just hit publish do not
worry about being perfect alright so I
hope you enjoyed those 10 tips for
creating the perfect blog post and I
would recommend that you check out all
the other links below that I have for
you for some more blogging tips so I
look forward to hearing from you if you
have a comment to share please do if you
have a blog up and running already and
you're using some of these tips or even
if you have other tips to share with the
community feel free to leave those below
and keep blogging a lot of people need
you out there
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