hello they were live I think this is a
special livestream sorry didn't see much
warning about it but myself and Doug
have just come back from holiday or
vacation as likes to say and we really
wanted to do a stream together just to
let you guys know about a really
exciting playlist that we're about to
make live in the next few minutes so
let's just wait a couple minutes let
people kind of get the notifications and
get online I think the viewers are
starting to come in okay yeah hey I'm
Doug Pennington from niche site project
and I do a lot of stuff with the Amazon
affiliate marketing and I've been
talking a lot about keyword research in
the last two years or so talked a lot
about the keyword golden ratio which is
getting a little traction some people
definitely don't like it but a lot of
people do like it and I think this
playlist will help refine some of the
questions around the details of the
keyword golden ratio plus I mean this is
really we're calling it a masterclass
and I think it is I mean it's a few
hours worth of content and it really
walks you through like the concept of
what the keyword golden ratio is and
then you know it really goes deep into
you know how do you do it what tools can
you use to do it so yeah that that's
really what this playlist is about so
and I'm trying to get over to the
question anyway tonight if you want to
follow them in a chatty choice you get
the chat all right let me have a look
I I did a short live stream earlier Alex
to let people know that there is a
contest associated with this playlist so
we're gonna tell you all about it coming
up here in a minute or two once we get
rolling
yeah let's wait for a few more people to
come on I think well it's about 10 or so
now do make yourself known in the chat
say hello be good to hear from you see
Alex where did you go on your holiday I
was in Norfolk which is if you look at
Great Britain this to be on the side at
the top
really lovely old fishing Tara said I
was staying in the cottage which was
built in 1640 I thought I'd let you know
that because I know that in America
young got it that's a bet old but yeah
really old cottage stairs like a ladder
unfortunately the weather wasn't great
but you know we did some crabbing as we
call it where you lower some bait in
case perhaps that kind of thing it's
kids view few pints of ale in there and
the local inns yeah out there do the do
they have like the casks out there like
in everybody else like their cask and
cows go yeah proper English oil which is
good the risk is you have to find pubs
that keep their a oh well yeah I know
that you're into your beer as well but
yeah yeah they have to keep it well
could only last for like three or four
days so you have to go to pubs that sell
a reasonable amount of ale in order to
make sure there's nice and fresh and
good yeah that's right yeah it's
catching on in certain areas a lot of
the bar I was in a place where there's a
ton of breweries at Portland Oregon I
think they said there are like 200 in
the metro area of Portland there's just
there's so many in a lot of places will
have like one cask it's a bigger place
they may have to but you know there's so
many people going in and drinking pier
they turn it pretty quick and they're
pretty serious about it is to live in
the barrel it's still you know got the
eastern air and there's things going on
it's not like you filtered pasteurized
stuff that you generally get but yeah we
also get a lot more kind of American
style beers over here now nice hoppy
beers which I quite like yeah yeah I see
some people are in the in the chat say
hello to Brian our wait I've seen our
way now our Wayne is a big advocate of a
thing I've seen and the key word golden
ratio because I've seen your comments on
another video that we may or may not
mention this evening oh yeah yeah we
probably will I mean I think that's a
great way to put fuel on the fire
and if we see a manual Wesley Wesley I
actually interviewed you're in Wesley
you're in this playlist by the way and
so is Jaron and Ellen and Duke and John
so
give you know those folks a shout-out
not everybody's on here right now this
is a different time than what I usually
go live and it's on your channel Alex
then we got stupid robot and Kazi so
welcome everyone and I think Alex is it
okay if I describe the contest at this
point yeah sorry I didn't yeah let me
see if I can post a link Helen just
saying I didn't post a link let me just
put a link up on Facebook or somewhere
so people can find it yeah but go ahead
explain the competition that we're
running tonight okay cool
in work we will place the specifics of
the contest in probably all of the
descriptions of each of the videos of
the playlist so and by the way the Alex
is working on the link for the playlist
I have a playlist on on my side it's the
same ten videos basically and it goes
back and forth so that's how it works
and we just go through the whole you
know gamete of the kgr so the contest is
this I'm going to refer to my notes here
the winner gets a 30-minute consultation
with Alex and myself and here's how it
works
we basically want a lot of interaction
on these videos so what we're gonna do
is ask you to make sure you're
subscribed to both of our channels we
would like you to comment on one of the
videos in the playlist and then like one
of the videos on the playlist and that's
for one entry all right I know there's a
lot of stuff there but obviously it's a
high value to be able to talk with Alex
and I so it should just take you a few
minutes to make sure you're you know do
those things again I'm gonna list this
out in each of the videos Alex will
place it in the description for this
video so once you do that that's one
entry so you'll send an email to me
since it was my sort of idea yes I will
take the brunt of the emails and this is
very important you have to follow these
directions exactly I'm a stickler for
the rules so you need to follow the
rules so you send an email to me dug it
niche site project comm with a subject
kgr masterclass contest with screenshots
to show that you're subscribed that
you've commented and that you liked just
what I described before and be sure to
include your YouTube username we're
doing this manually right
we're not using a tool like I'm
literally gonna look and find everyone's
entry and basically you send me an email
so I know that I need to go look for
your other comments and stuff which I'll
get to in a second and be sure don't ask
any like questions in the email don't
try and have a big conversation it's
purely an entry so please don't try and
like ask too many things in the email
instead you can get more entries by
asking questions in the comments so to
get more entries you could ask questions
in any of the videos in the playlist and
you get one more entry per comment so if
you just go in and have a conversation
with people you can get a lot more
entries so if you have questions ask
them on the relevant video and if you
know the answer to some other people or
you want to add to the discussion feel
free we encourage you to ask more
questions for other people's or ask more
questions just engage in discussion you
get more entries if you ask more
comments and if you share on social
media like if you share the video on
YouTube in some fashion or on Facebook
Pinterest or whatever send a screenshot
of that share and a link and that's
another entry now here's the key thing
the contest opens today and then it'll
be open until the end of the day
Mountain time Friday so the 4th through
the 8th not longer than that we have to
really oh I lost him
Doug come back he'll be back in a second
oh why he will remember where he was
I'm busy just getting the playlist up
and running I'm gonna post a link in a
second so you can follow me just a
little bit behind us I've been on
holiday and everything but it's gonna be
up in the next few moments
Doug will be back his window has died I
don't know what's going on and he's got
computer issue hello - Stephen sorry for
ignoring you
we weren't ignoring you I just I guess
we just missed your your chat comments
Bob's your uncle I see it now hello
hello a manual hello cars we've already
said hello to you hello Shawn hello fat
loss planner Evan Helen of course hello
Tammy hello
your thumbs win the headlight I think
Doug is back back to you Doug
yeah sorry about that I had I don't know
what I'm doing over here so okay we're
back though and basically yes sorry
Stephen you said Bob's your uncle and I
usually don't respond to random stuff
and I filtered it out it's very weird
it's like when you see a commercial or
something like that
so now that you mentioned and I'm like
oh yeah but I was thinking hand never
saw Stephens comments I just mentioned
that we wouldn't intentionally ignoring
yeah yeah so so anyway you can get more
entries if you share on social media the
contest is open till the end of the day
Friday yeah Friday the 8th mountain time
so till midnight that's gmt -7 generally
we're gonna announce the winner and one
week from today assuming I can you know
get through the sorting and collating of
all the information so yeah you I'm
gonna add the full rules and everything
to the description of this video
so they'll get it from Doug whichever
you'll be in the next few moments yep
and I can send that over and it'll be
very it'll be very clear on what to do
again you do have to take a couple steps
but it's relatively straightforward I
mean if you're watching the videos
anyway most likely you'll have either a
question or a comment you can get more
entries if you just engage more and I
mean you can in fact you know have
conversations with people within the
comments and that is totally fine with
us
we really just want more interaction I
know that's a huge I guess like a
ranking and suggestion factor and that's
what we want we really want to have this
be like a you know an interactive kind
of playlist and that sort of thing now
the other part is you know if you if
there's enough people asking questions
about certain aspect I mean that may
spawn other videos for us to do to add
on to the playlist so yeah yeah of
course
and let's see Alex did you have anything
specific otherwise I could sort of talk
about some thoughts just putting the
final touch to the place I'm gonna share
a link to my playlists in a second you
will find exactly the same videos i
linked on Doug's channel as well but
yeah I'm just adding videos 8 9 10 and
then I'm gonna put a link in the
in the next few minutes you may get some
notifications tonight as me and don't
make the videos and go live
they are best watched in order yes in
that that is that is key I mean once we
once we get everything published
it'll be very clear I think but as we're
trying to kill live with everything and
actually announce it via this live
stream it has been difficult to make
sure like you don't get crazy
notifications but there's only so much
we can control I can't even keep the
window open
alright here's what's in here's what's
in the playlist there are ten videos
number one it starts with Alex so you
know again the playlists are all the
same starts with Alex we talked about or
he talks about the intro to the series
and then I explained the kgr and it kind
of just opens it up if you're unfamiliar
with the concept or anything like that
the next video is success story so I
talked about just people that have found
success I go over I show five specific
examples I think we have a few people on
we have Jaron we have Wesley we have
Ellen Duke and John so I do a quick
highlight reel of some of the stuff that
they've been able to share on the
channel otherwise and then I go into a
demo of a new and improved key word
golden ratio like template sheet so
there's a couple tweaks that I've added
in there over over time people have sent
me some of their tweaks and you know I'm
just integrated those along with stuff
that I had for my own personal sheet
that I just didn't share except for
within my course and then after I go
over the demo I send it over to Alex he
finds actually it's three videos where
we show like each other or we show how
to find kgr terms using keywords
everywhere SEMRush and longtail Pro or
actually Alex I'm not sure what you did
for your second obviously the public to
help you find good questions that people
are typing into search engines that you
can then create content around
awesome so we go over three ways to find
terms then I talked about some of the
you know the details I get this question
probably twice a week
what about search volumes over two
hundred and fifty I tell you why it's
two hundred and fifty and in fact you
know part of part of the reason why it's
250 is sometimes the keyword search
volumes from tools it varies and the
formula is created to be extremely
simple so you can use it and it's very
strict so it's effective even if the
values are off a little bit it still
works there's a book I'm a project
manager and I no doubt on productivity
and stuff like that so there's a book
called the checklist manifesto who's
read the checklist manifesto let me know
in the chat and/or the comments if
you're watching it later but basically
the checklist manifesto
it talks about having a simple checklist
so that it's usable you don't want to
have like a thirty point checklist
because people won't use it so you just
need to hit the high points when you
extrapolate that over to this keyword
golden ratio formula that I created it's
simple it's foolproof and if you get
pretty close to what I'm trying to do
you don't have to have exact numbers
could I create a crazy formula with a
bunch of factors to make it a little
more exact yeah but it's kind of a waste
of time and it would be confusing and no
one would understand what the hell I'm
talking about so it's much easier with
two factors and a little bit of
intuition so back to this stuff that's
in the playlist how long the content
should be at least when you're pushing
out a lot of content and then I talked
about the best format to find kgr terms
so some people have trouble finding like
just terms in general especially when
they're just getting started so I give
you some formats and I go over you know
just some techniques to make it easier
there are some terms that you want to
avoid and Alex goes over that in video
nine and in the tenth video I go over a
case study where
published about 200 posts in about five
months some people have probably heard
of this before
and in general I published a lot of
content and I grew a site from about
$100 per month in January of 2016 to
about 14,000 $800 by that December of
course that that takes into account a
wonderful retail season but nevertheless
it grew a lot traffic went up a lot in
the earnings stayed very high for the
next year and 2017 the site made about
70,000 which some people will say that's
not much some people will say that's a
lot but nevertheless 70,000 is for most
people a pretty significant amount of
money you can at least take a few
vacations or a whole lot of vacations
some people could take a year off ok I'm
going back to the chat here and Alex
anything to add I know your your heads
down so if no sounding good I'm nearly
done I'm in the next five minutes just
few final touches ok I could keep going
ad nauseam so we have Tammy on as well
we have Helen also Evan is on Evan I'm
gonna be talking to later this week fat
loss planner I'm not sure if you uh if I
said hi to you before but I'm talking to
Evan later this week and then alright
and Tammy says you're subscribed to both
channels and it's awesome to see us
together for a live stream Thank You
Tammy appreciate that we're favorite
people and basically you know anytime
someone complements me I always read
that comment out so yeah so that is the
long and short of it I know a lot of
people are just joining us I know it
took a few minutes for this to ramp up
we have about 27 people we have Jeff on
welcome and Anthony as well now probably
a few people noticed that I was just out
for a little while no live streams I
went on vacation for about 10 days it
was really it was pretty fun I haven't
taken a vacation in a pretty long time
so it was fantastic to like unplug and I
general I checked the email like twice
that's pretty good and I have some very
cool like vlog footage that my editor
will have to sift through and hopefully
tell a decent story it it just looks
like we drink beer and ate food on the
west coast which is actually fairly
accurate so for the people that are just
joining this live stream is to announce
a playlist that is basically live now
we're sort of making sure that
everything is put together properly so I
have a playlist on my side alex has one
on his side videos are on both of our
channels and there's a contest I'll
quickly go over the high level points of
the contest the details will be posted
in the description of this video and
probably the rest of the videos so
here's the deal you can get a you can
win a 30-minute consultation with Alex
and myself
we'll sort of tag-team it and look at
whatever you need us to look at so if
you need you know help with an SEO thing
or like keyword stuff or if you you have
questions about some more technical
WordPress stuff that something alex is
much much better than than me at so he
may be able to out there here's what you
have to do so in general the spirit of
this contest is to get more interaction
on the videos so here's what you need to
do to get one entry make sure you're
subscribed to both of our channels
comment on at least one of the videos in
the playlist and like one of the videos
on the playlist that's for one entry
you'll need to take screenshots send it
to Doug at niche site project comm with
a subject kgr masterclass contest don't
ask any questions in there it's only for
the entry if you ask questions unless
it's about the contest
you'll probably be disqualified so I'm a
stickler for following the rules just in
general and basically if you deviate
from what I'm describing it'll make it
harder to do that so basically if you
have questions what you can do instead
let's get more entries here's how you do
that you'll you can ask the questions on
the comments of other videos within the
plan
so it doesn't need to be in the playlist
it doesn't count if it's some other
video about the keyword golden ratio or
anything has to be in the playlist and
basically I will tally up the entries
when you leave comments in each
additional comment gets you another
entry and then we'll randomize it we'll
select it at random and then you know
scheduled meeting basically if you have
questions just ask in the comments that
Oh Canada is entry if you know the
answers to questions you can answer
other people's questions so that's a
great way to sort of form a community
and help each other out
and people have different takes so you
know just everyone be nice you know
everyone be polite that's kind of how
Alex and I work yeah so just be nice and
polite and you'll be good to go that
said you know no spammy comments I mean
if you're just commenting like first or
some nonsense doesn't count I'm gonna
delete it from my channel I don't know
how close you're gonna watch Alex but no
garbage only value so if you have a
valid question you could ask it but if
you're if you're just saying hey great
video it's a little fuzzy if you did
that every time that's a little fuzzy so
bring bring some value to the game other
than that if you share from more entries
that'll count too so if you share on
YouTube or or on Facebook Pinterest
whatever wherever your your sharing
stuff just take a screenshot and send a
link to where you shared it and that
will be you know counted as another
entry for you know each valid share so
should be cool I think it'll be really
awesome and as far as the content of the
playlist it's really a master class and
that's what we called it a key word
golden ratio a master class it's
primarily oriented around affiliate
marketing but it really works for
anything so if people happen to use or
different monetization it stands you
know it still works
okay well the playlist on my channel is
about ready some of you may have just
got some notifications that I've
uploaded some videos so what I'm going
to do is I'm just going to post
link right now in to the chat Bob sees
no need to go watching right now because
you're watching us punch me but straight
after this dream and go and take a look
you need a little bit of time as Doug
says there's a good over an hour's worth
of content
I haven't actually measured the whole
thing but there's quite a lot there so
you need a little bit of time yeah
yeah I don't know that the total I mean
it may be close to this hours cuz I have
some long wins
I have some long wins in there you know
I I have my playlist here so oops
remove any web addresses and try again
oh yeah I'm not a moderator in the
channel I can't post stuff here but I'm
gonna make my playlist public I still
have to put together a couple Alex just
made his videos public so now I can add
them to to my playlist
it's all very fluid this is an actual
kickoff this is how the sausage is made
right here this is the watching Alex and
I work kind of scrambling we yeah we
haven't done this before
and to my knowledge actually I don't
know anyone Alex that is put out
playlists in this fashion so there's no
like instructions on how to do this
without making a mess so I should better
make you a moderator of my thing I think
so you're gonna do that
I think yeah we have I'll just say hi to
some other folks while you're doing that
so Anthony yeah thanks had good
vacations Geoff and I think Alex are you
just in a different your desk has just
turned a little bit different different
camera or something yeah I'm just on the
the the one on the thing
okay next better than the logitech I
find I mean I can switch over to that I
mean you'll see the back of my head oh
yeah that is yeah it is like a little a
little better interesting yeah but you
know we can we can do this way I need to
rearrange the office no Anthony Anthony
was asking and I was like hey I like
that I like this view is good I like
that he's actually a bit clearer
yes camera is actually really good I
went out I treat myself to a new iMac
Pro oh nice yeah and so just doing
videos you know it can encode a video in
my by that yeah what I was doing my
streams before in the laptop you know
the fan was on it was noisy and getting
hot this one it just just does its phone
I mean they they start at five thousand
dollars I know I was like hey business
is good huh
awesome well I've just I've been over
the accountants today I just had to do
my my taxes on that and I've got quite a
big tax bill and they're saying you know
you need to spend a bit more money buy
some stuff for the business so I was
like okay what the hell is going the
Apple shop and do it yeah that's you
know that's what they told me to because
our margins or so I mean this is really
folks this is like totally behind the
scenes like yeah our margins are low in
most a business usually spends like 78
percent I mean the only males 20% profit
generally most businesses but as a
nephew was you tuber or any of that kind
of stuff yeah say if you're working from
home you haven't got hardly any expenses
you can put a little bit of coffee fruit
maybe and maybe a little bit of rent and
a little bit of power that's all fine
well it is over here anyway
yeah but that still doesn't add up to a
lot yeah yes you go you gotta buy a new
camera new iMacs whatever new idea
that's right yeah this camera back here
yeah okay I see Helens on and Helen is
asking about the the list so we're we're
gonna publish them and just yeah she's
working in the chat give it a click does
it work let me know if that links
working and then the other cool thing
for people that Alex if it's okay I'll
kind of talk about the behind the scenes
so like when you create a playlist and
people you know watch the playlist and
people continue to watch the playlist
Google Google YouTube sees that trend in
like these videos will probably be
recommended and other you know keyword
golden ratio videos as well so if you
find one of them on our
which you should be able to find them
all you'll probably be able to find your
way to the playlists very easily and
then like I said we sort of went back
and forth so half of them run
Alex's channel half of Mehran mine to
sort of share the love
as far as watch time you know and I
appreciate it Alex by the way to us five
you catching me up anyway on subscribers
I'm happy to share with you crowd I
think we share a lot of subscribers
anyway yeah and it's good you know a lot
of people were saying you know we're
were their favorites have appreciate
that but you know it's a good balance
because I covered things from a
different side and a lot of people found
you because of like your your
WooCommerce I guess platform of yeah the
thing is some yeah yeah neatly different
from mine so it's a good compliment nice
contrast I think it works well and then
we got so did you guys seen the the link
in the chat you see that some of the
videos get a view so I guess a few of
you are fine yeah good excellent
excellent
as you can ask any question you like
tonight we obviously we are talking
about key word golden ratio and keyword
research and all that kinda stuff but
you can ask us anything it's fine
we got Lance on as well and yeah Anthony
you could you could ask some stuff so in
Alex we yeah I think people could tell
us a little more scrambling just a tad
just cuz it's hard to publish everything
and get everything all done at once but
how much time do you have Alex just to
you wanna say like to accompany our know
nine across my house oh okay perfect so
will will say that just so we don't you
know we got another stuff to do
yeah I don't need to there's a few
little things that we need to know the
videos we need to go for and add all the
end screen click things and all that
stuff yeah beautiful what's up so quick
note I know a lot this is kind of
related to some live streams that I that
I've done and just in general there was
an algorithm update in the last like
month six weeks or so a lot of people
saw
traffic dip people took different
actions some people didn't do anything
and I know like Duke for example did
some did some work to help improve
things generally saw what I hear is a
full recovery if not more I did talk to
a couple other people and my thought is
it's an algorithm like test not everyone
was affected that sort of thing
in most of the time if you don't get a
penalty I usually just just wait because
if it's a test and you change a bunch of
things then if the test is removed or
things are changed or something like
that
you don't know like you've lost your
data it's like tainted data so I know a
couple people who didn't change anything
and then they their traffic recovered
and it actually went up a little bit so
I hope if you had you know good content
on your site you were putting the time
in that your traffic recovered handful
of people seems like they they were
impacted and in general it seems like
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