Nootropics with Adam Greenfeld of Find My Formula #Best Education Page #Online Earning

hey what's going on welcome to the Doug

show my name is Doug Huntington and in

this interview I talked to Adam

Greenfeld Adam is one of the co-founders

had a company called find my formula and

it's a nootropics company in fact I've

learned about find my formula from a

student of mine who said that they were

using it and really enjoyed the product

so I have been dabbling a little bit

myself and I'm actually I just took the

the clarity formula here and it seems to

be helpful as far as speaking so

hopefully I will hold it together it was

cool to connect with Adam because

basically I used the product I really

enjoyed it and I thought I want to talk

to some experts about it which is one of

the luxuries I have with the podcast and

YouTube channel if I want to talk to

someone I can usually just email them

and if it's a reasonable request they

will talk to me so Adam was gracious

enough to spend some time with me and we

talked a little bit about how he got

into biohacking in general and then

eventually found his way over to find my

formula and you know why he started the

company along with his partner we also

talked about fasting we talked about

biohacking in general we talked about

cold showers and a lot of other stuff we

go off on a few tangents here as well

and I'm a little disappointed in myself

I totally missed the shrinkage joke the

obvious shrinkage joke with the cold

showers but maybe it's better than I

didn't didn't mention it during the

interview so let's head over to the

interview now with Adam and I will be

doing a review on find my formula and

like my my impression of the product

I've already gone through like one month

of the formulas and kind of have an

impression on what I enjoy taking and

that's what the other video will be

about now I'm an affiliate for find my

formula so if you make a purchase

through my link then I get a commission

but you also get a discount so I will

put up the information in the

description and show notes so you can

get to that of course and you could

check out find my formula doc

and see if it's something you're

interested in so let's talk to Adam now

hey what's going on it's Doug Huntington

here and I am sitting with Adam

Greenfeld how are you today Adam good

well Doug man I'm Pete here

so Adam I reached out to you because I'm

I'm the customer I brought my own and

it's a little out of focus here but I

will I will show the image but I'm the

customer and I was like hey this is a

great product I've been using find my

formula for about a month I'm almost

done with my first month and I'm really

enjoying it so I just sent you a you

know cold the email I guess in the

customer but I was like hey you want to

join me and you said yes so this is

great can you give a little intro on

yourself and you know the company yeah

so formula is the world's first

personalized nootropics company

nootropics is a word an umbrella term

that is being used now to categorize any

type of supplement there's something

that you take in your in your mouth that

makes your brain work better so we are

the first company to take a personalized

approach to my partner dan studied

neuroscience at Yale and while he was

there I'm one big understanding that he

learned was everyone's brain is entirely

unique and so when it comes to putting

together techniques protocols and

strategies for improving brain function

there is no one-size-fits-all solution

the only way is through customization

and personalization so two years ago we

decided it's the first issue that we had

to tackle was data it's two years ago we

started what had become what became the

world's largest semi-blind four-way

crossover trial ever done on nootropics

we've tested hundreds of ingredients

thousands of participants collected

millions of data points that is now a

recommendation engine that is

the core of our company so Doug you came

on he took a four-minute survey that was

basically your answers were then

compared against thousands of others

with similar profiles and then we

suggested certain mixes of ingredients

that you should be trying we sent you

those in daily pill packs and you know

now we can speak really honestly about

if it works or not right in in some

pre-interview conversation this is not

going to be a whole ad for your company

by the way but what we're gonna get into

it but in some of the pre-interview

questions and just us shooting the

really I was like my productivity has

been up a lot unquantifiable like

directly but I threw out 4x and part of

it is you know add a necessity of me

having to get certain things done but

like I have 100% been able to focus

better and I just I feel better too so

kudos and again that's why we're talking

because I did enjoy the product yeah

like listen the probably the reason that

I'm here is I spend a lot of time as

that quote unquote you know some people

call biohacker right like I'm basically

a guy who is totally obsessed with

performing at superhuman levels and want

to do it in as little time and as little

effort as possible well mate well being

safe and not nerding out too much sir

right so I you know all of my spare time

has been listening to podcasts reading

books talking to doctors experimenting

on myself at my journey trying to find

things that make me perform really

efficiently at work um you really strut

on at the gym and keep me in like this

is a really euphoric mood all the time

no those are like really both claims and

haven't gotten there yet but I have this

very clear picture of what I want my

life to be so I experiment with

bunch of things so maybe we will be able

to like share some techniques and like

some things that have worked for me some

things will haven't worked some things

that I'd like to try right

well and before we get into that like

the specific stuff like you said that

you've been into biohacking

for a long time so tell me about that

story like how did you get into it why

hey I I'm not sure but in some ways like

I I think it just came from this idea of

just being hyper competitive with myself

and with other people and I think I'm

I'm not really gifted in anything right

I'm not incredibly intelligent

I'm 5-8 165 pounds soaking wet like I'm

not a big dude but I've always been like

really strategic from time I was like

six years old and so you know I would

watch growing up I would watch movies

like superhero movies and like honestly

think like I can do that whether it was

cognitively or performance wise so I

always had a lot of self-discipline so

you like the caveat with all of the

stuff that we'll probably talk about it

that I pray I do have a lot of

self-discipline and I am able to get

myself really good at like saying notice

eating stuff I can push myself I've

pretty high pain tolerance it is when it

comes to like working out and training

and things along those lines so I do

understand that that doesn't always

apply to everyone but one thing is like

just this hyper-competitiveness that

neither of my parents had right so my

parents are not competitive individuals

by any means I have no idea where it

came from but I've always been I was I

grew up this crazy sports fan and always

really wanting to win and always looking

for four ways to do that faster and

quicker gotcha

do you have siblings I do have an older

sister who is also not that competitive

point because it's a pro okay well I was

gonna say you know if you probably know

some folks that are there like the young

male and they got four older brothers

and they're just like you know they had

to be competitive but okay well you know

my parents are like these like hippies

from state New York right by the way

where were you located where's the

company located um we're in Manhattan in

New York and had New York very cool

right now we're like just just on the

just on Union Square if you're for

anyone's familiar with Manhattan where

we're right around Union Square nice

beautiful sunny day here so like your

background well actually I'll ask an

open-ended question what's your

background how did you get pulled into

the company and stuff like that or did

you was it your idea tell me dude

I mentioned before I have a partner Dan

he's got an incredible story

hopefully you'll spend some time with

him as well and he can tell it my

background is you know this is actually

my second business second startup in

this space so I've spent the last few

years trying to build nootropic

biohacking companies before that you

know like a serial startup guy right

like I was in real estate tack we had

started a couple fashion tech companies

before that I worked in pro sports I'm

like a like a working career wise he's

always on like the marketing and sales

side one big company that I did all of

my 20s and then startups into my 30s but

from like a know a health background

standpoint grew up as an athlete as I

said always hyper competitive started

working out when I was probably in my

late teens and have carried that ever

since so nutrition performance strength

speed has always been like a big thing

to me 15 years awesome cool so let's get

into some of the nitty-gritty on

nootropics here and you you fed me a

couple questions so I'm just going to

start with a couple of those will be

trained

parent and these are good questions so

I'm just going to use them straight up

yeah so what is quote brain optimization

and why is it important what are we

talking about here

yeah the the thing that the problem that

we're trying to solve is just like this

constant problem that people have like

constantly hazy never clear this brain

fog we try a million things to try to

get rid of it you know sometimes it

manifests is just feeling off or feeling

a little bit moody sometimes it's like

you can't channel the right words in big

situations sometimes it's like this need

to you know you need to be creative and

you know new ideas are coming your way

at its core scientifically speaking like

there's a malfunctioning or an improper

use of the neurotransmitters in your

brain these in

itty-bitty chemicals in your brain that

just aren't communicating correctly and

so at its core brain optimization is of

doing things or doing small small

actions in your life that vastly

increase how well these any bitty

neurotransmitters work nootropics

more specifically literally tells your

brain to use a higher percentage of them

okay that make sense yes do you have a

like go-to analogy for people that maybe

got lost in what you were saying where

it's like maybe go ahead you have one in

terms of brain optimization yeah it's

like Greeson greasing the wheels on a

squeaky you know something with wheels

or something you know like um like a

cognitive pick-me-up I would say anytime

that you just need a cognitive

pick-me-up I would think of that it's

brain that was Asian

you know there there are a couple movies

that were that were made which aren't

always so great for companies like line

one was a movie called limitless another

one was a movie called Lucy and the

tough side of movies like that is they

said that no one has seen them I highly

suggest you see them they're two of my

favorite movies the badge the tough side

of movies like that if they set these

really high expectations for what you

know supplements like hearts can do

right they don't so whatever you saw in

those movies it's that's not what we do

however what it does is it paints this

beautiful picture of how powerful the

human brain can be and how how many be

amazing things that actually can do the

you know if we do I do nothing else in

my career other than painting a picture

and allowing people to see even for an

incident how powerful and capable the

human brain can be it's it's incredible

you know most of us go through our

entire lives

it's like perpetually tired perpetually

frustrated no perpetually easy kind of

with this like fog when in when in

reality like imagine you to take that

away and how clear and this constant

flow of idea and productivity today and

so that's basically what we're trying to

do in the brain optimization space God

and going back I guess like to the

original like sort of question coffee

would would count as a nootropic you

take it you drink it and then

potentially the caffeine helps you you

know come out of that haze a little bit

right yeah I mean most of us have had in

one way shape or form experience with

something underneath this nootropic

umbrella underneath this umbrella is

everything from caffeine nicotine

B vitamins you know even like MCT oil is

probably underneath that umbrella all

the way up to you know some more

pharmaceutical based things you know

we've all heard of adderall and Ritalin

and 5n some people even categorize the

more heavily like police things like

suicide and an LSD underneath this

umbrella so yeah I mean anything that

you can take that tweaks brain function

arguably would be considered a nootropic

got it okay so in that's for narrowing

it down into sort of like my audience

right so niche site project is there's a

lot of affiliate marketers it's people

who are a lot of times professionals who

have a day job you know actually this is

a generally - story right so I had a day

job work in ten twelve hour days

potentially a commute in there in the at

the time in the Atlanta area so bad

traffic

so that's burning a lot of my time and I

wanted to work on side projects these

affiliate marketing sites right and I

couldn't carve out the time anywhere

else aside from like my sleep which I

like to sleep and I do know a lot of the

haze that you're talking about that I

experienced in the past was in fact just

not getting enough sleep and if I'm

well-rested like I'm in pretty good

shape but I was burning the candle at

both ends waking up at 4:00 a.m. getting

maybe probably like five to six hours

per night on most nights working on

weekends and like just trying to you

know chase my dream right and I got by I

was fueled by I think a lot of alcohol

and caffeine you know at the right times

of day but that is a lot of my audience

and I wonder from like a holistic view

like I mean obviously sleeps important

but if that's the only place someone can

get it like how would you guide

for you know getting enough sleep or

getting just enough sleep carving out

the time in being productive with or

without nootropics totally yeah let's

start with a few topics like what

everything that you should be doing

before you get or you at something so I

think there might be a misconception

that in order to get a lot of things

done in your day you can't sleep and I

only say that because I spent 12 years

of my life like fully subscribe today

right I was living this New York hustler

lifestyle where the only way that I

could justify a successful day as if I

was up at 4:30 I was in the gym by 5:30

I was at the office until nine ten

eleven was going out like like I live

that and I saw that I just had to be

grumpy all the time right

I would challenge someone to say and

even you know even I hear it a lot

because there were there were guys like

I love Gary Vaynerchuk I just do we

probably all a lot of us probably do for

many years

gary was you know sleep when you're dead

like work your North Bay job till 7:00

work your secondary job till 2:00 even

Gary now is saying like no like you need

to sleep just look at what you can do to

be the most productive during your

waking hours so for me personally and

there's a lot of science to back this up

I have now made seven hours head on

pillow a non-negotiable I can also tell

you quantifiably that the amount of work

that I get done from the time I wake up

the time I go to sleep even though there

are fewer hours that I'm awake now I get

way more done why because because I'm

sleeping seven hours and for some people

a lot of research shows like I don't

even want to start to say like some

people were six our people and some

people rate out people there's a doctor

named Matthew Walker who was on Joe

Rogan's podcast

he's like my favorite sleep guy wrote an

incredible book and the key is a lot of

data to back up that there's very few

people on planet earth that can function

at optimal levels underneath seven hours

so I'm not going to be like hey you

might be a six hour person you're not a

six-hour course you're at least a seven

hour person you might be an A or an

eight and a half hour person but the

likelihood is that you're seven workers

at least I'm a seven-hour person so I

would challenge you for seven days if

you're someone who goes as to go to

sleep till 1:00 and has to wake up at

5:00 and you're wondering why you're

cranky all day or you're wondering why

you have these crazy fits of like mind

wandering or you just like stare your

computer and you can't get work done and

you it's just like you have like this

feeling of the gear you can't control

your brain much and brain is doing

whatever it wants in seven days seven

hours I it would be a very very valuable

experiment just to see how many how much

stuff you're getting done in those

waking hours I'm so committing seven

hours then the second thing is how much

deep sleep you're getting within those

seven hours now there's a lot of like

self quantified tools now out there that

measure your deep sleep measure your

sleep quality of ordering you have the

whoop band I have friends who do both

I've experimented with both I don't use

any of them now some things that I can

say about one is the colder it is in

your room it's see the deeper generally

you're going to sleep so there's a

couple techniques there one like my

acing is down really low I'm at like 64

65 degrees in my room this nice - is a

nice where I know I need really good

sleep quality I'll take a cold shower

before I go to bed basically what it

starts to do is like traps my body

temperature and then three is

I just don't use really heavy blankets

because you really want to be you want

to be cold that's going to drop you in

fever sleep - a lot of people talk about

light exposure I can say that limiting

the amount of blue light exposure within

two hours of going to sleep has really

led to much better sleep quality for me

so the way that I do that is on so I

don't use my computer after 10 o'clock

that's like a hard stop there's also

obviously like Lux or flux so there's

apps where you can start limited where

the computer automatically limits the

amount of blue light that emits as you

get later at night same on my phone as I

limit uh and then I honestly just try to

put my cell phone down an hour before I

go to sleep fully transparent it doesn't

really work because I'm kind of addicted

to Instagram but hey you're just human

yeah and it's really it's really fun and

then third they're a little dorky but I

bought those blue light glasses those

blue light blocking glasses so well I

don't know if they work what I do notice

is that when they go on and it might be

placebo I do start shutting back they do

start shutting down we can get into

supplements there's an alternate

supplements the CBD supplements of

plenty of friends so we don't do

melatonin yet we don't do CBD so I can't

speak from like a huge amount of data

like I can on the nootropics that we do

work with I can say for me see buddy

gets me to go to sleep with them

sometimes a little groggy in the morning

so experiment by man she like sleeps

really important gotcha

and I but I personally like realized

after I got through you know waking up

like way too early

like I was able to get some good work

done in the morning which was my own my

own work for my own side project so that

was good but yeah in the afternoon I was

like

I was toast you know but luckily no

someone else's work that I was doing for

the company you know so I was doing just

good enough and you know with with the

corporation I kind of slipped through

the cracks I'll be honest with you two

but once I started getting more sleep

it's like wow I can get so much more

done it's like you know night and day

it's amazing so with the my cold

exposure that you were mentioning before

and just having a cooler at night like

the cold shower that you're talking

about like how cold I mean you you do

this all the time so you're probably

going as cold as you can get in with

your New York cold New York water right

and then how long are those showers yeah

so I have a pretty fun so cold showers

are not easy they're gonna be super

shocking if you are interested in

getting into cold showers which I highly

recommend and has been a really really

cheap and easy way to get a much better

brain function so I take them in the

morning and I take them at night I take

them every morning and then I take them

at night when I've got feeling that I'm

gonna have a hard time falling asleep so

preparing for cold showers two parts

first part is breath works so there's a

guy some of you may have heard of his

name is wim HOF wim HOF he's Dutch guy

who has created a breathing protocol

that takes about 10 to 12 minutes that

you do it's basically like

hyperventilation I've been studying his

method for years basically

hyperventilation

it quickly oxidized are quickly

alkalizes your entire body or gets

oxygen to all parts of your body and

prepares you to go into like an extreme

cold situation which a lot more

emergency

so look him up on youtube vise did an

incredible documentary on him it's like

2025

I think it might be a little bit longer

where it gives you like his full story

and interviews and all the science

behind the efficacy of over oxygenating

your book your body secondly really

simple and easy way to do coach outs so

start really easy half hot half cold

just at the beginning as long as it's

colder than your normal hot shower

you're probably doing good here's how

you're gonna do it you're gonna step out

of the main shower you're gonna turn on

the cold right you're gonna go first

your right hand you're gonna put your

right hand in with your other hand

you're literally going to just massage

the top of your skin so the shock of a

cold shower the reason that it's so

violent that your brain interprets the

cold as a risk it feels like your body

is under attack and cuts off

communication with that with that body

part so basically what you're doing is

going by going limbs limb by limb and

just like a very light massage what

you're doing is keeping that clear

communication with your brain and that

pain or that shock that you go into

never triggers you're gonna go a

literally right arm left arm we go like

right leg left leg you go body chest

genitals turn around you'll do the same

thing as soon as you're done with your

whole body it'll probably be about 30

seconds 35 seconds and you're done

that's your cold shower that is yet a

longer explanation and I think you were

looking for no that's very good so

detailed - you know you don't want to

forget about the genitals so you don't

want to forget about demo so that when I

was gonna say I lived in Montana for a

few years and I dabbled with cold

showers the water there is very

extremely cold like out of the tap in

the winter so like I couldn't get like

all the way like cold water because it

was like I mean I didn't put enough time

I'm sure it's possible but it was

probably coming out in the like mid-30s

like it's pretty cool so yeah in New

York we're probably like high 40s

if I'm like all cold full-blast it's

probably like mid like high 40s like

guess would be yeah cuz I'll do like

cold plunges and we have like a whole

bio hacker community here that takes ice

baths together where I know it's in the

30s and that's a lot more violent than

the cold showers gotcha and now now that

I say it out loud I never actually

checked but it was very cool I'll just

put it that way so I don't that on that

yeah all right so we we talked about

getting good sleep and just generally

like getting the rest so if we cursing

oh good

no I was gonna say I know you brought up

like that that 2 o'clock 3 o'clock

mid-afternoon dies yeah

I've experimented with some ways to

avoid that as well

if you want to go into that if not

totally fine we can go on you're

questioning but I have some good good

hacks for that 2 o'clock 3 o'clock ok

let's do it yeah

so I was that was a huge problem in my

life was this fact that every day at 2 3

o'clock for some reason like everything

would shut down I was having dinner with

a friend who was a neuroscientist and

basically he starts explaining to me is

that the what you need to understand is

that why does your brain and body shut

down at that time and it's basically

because of it runs out of fuel and the

reason it runs out of fuel is because

they you set it too much

I'm cutting to the chase right you fed

it too much sugar too early on in today

so right now what ends up happening is

right ketogenic diet people may or may

not heard of it if you're not familiar

with the ketogenic diet it's basically a

really high fat diet where you're eating

things like avocados and nuts

cooking things in butter you're eating

eggs with yolks you're eating you know

steaks with the fat in it basically what

that and and

you're totally removing carbohydrates

from your diet all right what that's

doing

that's allowing your body to run

entirely on energy produced from fat so

what's the difference between running on

energy produced from fat versus running

on energy produced from sugar so energy

produced from sugar gives you this

really awesome spike it works very

quickly and very efficiently but it

doesn't stick around very long

and then you obviously have those dips

okay energy speech fat it's like think

of it as like this slow trickle of

energy so rather than going up and then

crashing down it's the slow steady

continuous flow of energy so converting

from a high sugar or carbohydrate diet

to a primarily fat based diet totally

did away with all of those mid-afternoon

crashes what also helped was that I

started skipping breakfast a practice

called intermittent fasting where you

fit all of your food within an

eight-hour window so now I eat all of my

food between 12:00 noon and 8:00 p.m.

and so what that does is that in the

morning I'm still able to drink coffee

so I and take my nootropic so I get like

the energy I need to kickstart my day

I have my first meal about 12:15 12:30

and then as that fat really starts

dripping into my my system you know 2 3

4 o'clock in the afternoon arguably or

some of my most productive months got it

and we didn't know we were gonna talk

about this but you are like you're

blowing my mind because I recently got

into intermittent fasting a little more

seriously and I feel awesome like I've

just had some coffee today and some

herbal teas and stuff like that plus the

clarity blend you know the from your

from your package here and I'm getting

so much more done you know like I was

mentioning but also the afternoon

it's great and sometimes I'm

experimenting so I'm pushing my my first

meal into like the three o'clock range

so I'll have like sort of a lighter

lighter meal really careful and it's

super obvious by the way if someone

hasn't tried this it's a very obvious

bit like if I have a poorly selected

meal let's say a big fat sandwich say a

club sandwich or something and then at

lunch time or something all the carbs

will totally crush me and now it's like

so clear why for most of my life up

until I was doing this I was just like

eating like totally the wrong stuff like

very little fat I mean this it's when we

grew up right it was like low fat like

you know you got the pyramid you don't

this bread I'm thinking pasta is good

for me and like as I step back and now

we're old or you know science is a

little scientist or a little smarter now

so yeah I feel awesome the intermittent

fasting has been like game-changer and

I'm like how long can I like push out my

first meal so anyway yeah yeah so for

people who are thinking about trying it

it's not easy it took me so best way to

start this thing right yes

in essence it's skipping breakfast right

so the goal should be skip breakfast

you know the the technical terms that

all of us by hackers used with the

eating window and the 16 hour fast it

can be a little dunk the goal is to skip

breakfast for people like me it took me

six months on a ketogenic diet before I

was able to skip breakfast because I

loved for excess so much so intermittent

fasting was really really tough me now

on the flip side I mean my did like I I

notice a huge difference on days that I

eat early in the day just I'm like I'm

just slower and I'm a little heavier

with that being said if if you can do

tomorrow morning wake up and say I'm not

going to eat breakfast I'll have a

couple coffees maybe I'll take some

energy supplements just to get me

through the day and I don't have to eat

Oh lunch you

you're there for the population of

people who are like cannot dream about

skipping breakfast here's how you're

going to do it the oldsman goal is

intermittent fasting basically what you

need to do is front-load your day with

as many facts as you can right

so if in the journey of starting too

fast the first step is eating as much

fat early in the day as you can so that

means whole eggs for breakfast

avocados cooking things in butter buying

some MCT oil what that'll do is to train

your body over a couple months that it's

going to get like slow steady energy

each day the reason right now you

probably have such a hard time skipping

breakfast because your body hasn't just

used to these huge energy spikes and so

it doesn't know exactly when it's going

to get its next hit so it's constantly

triggering hunger pangs and so if you

can start training it to expect that

it's gonna get slow steady energy from

fat it'll be much easier for you to

start skipping meals and by the way yeah

it took me a little while to get into it

in this last this last time when I

actually like ramped it up and you know

intermittent fasting for longer periods

it was it was pretty rough I mean you

feel like you're gonna starve to death

but like you know you couldn't be okay

and I mean I needed to lose a few pounds

and I leaned up like pretty quick

it was a long winter and I drank oh yeah

I think I mentioned alcohol already once

I drink a lot of beer so like that's

non-negotiable generally but there's a

lot of calories what's that yeah yeah

you could yeah you work you work hard

play hard and things that bring you joy

yeah luck the beer the beer is in

there's a lot of calories and it sort of

violates all the other things that I

mentioned but you're not usually

drinking beer in the morning so we could

tell too

you're doing seven days a week you're

fasting no it's only been about I'm

doing like two to four days something

like that and on the weekends you know

my my wife and I will go out for

breakfast and I'll eat whatever and I

just you know I generally will eat what

I normally would have had anyway so I'm

trying to really you know still enjoy

the food that I enjoy I love pizza so

pizzas a great one for the weekends and

having having the beers and stuff like

that so the so two to three days a week

you're not eating until two to three

o'clock

yep that's right and how much weight you

two goals I think it's been about six

six or seven pounds or so and are you

working out or was it just two to three

days of skipping one meal I'm also

working out but about this I usually

work out anyway so it's roughly the same

like activity level maybe a tiny bit

more cuz I'm not I'm not like sort of

groggy in the afternoon so I may be able

to get in another I have a dog so I walk

the dog a lot so yeah that generally

from the intermittent fasting dude

that's like insane results yeah I've

been doing it for a few weeks so so in

week week yeah right yeah like that's

incredible amounts of results for very

little amount of work like that is

that's like definition of biohacking

yeah right yes like same amount of

activity your own you know you're only

sacrificing three of seven days a week

you're only skipping one meal and you're

seeing physical like pretty sizable

physical like you're not as how much you

what you're not that big guy like six

seven pounds like there's probably a

noticeable difference in the way that

you look and feel that's pretty sick I

mean track thanks yeah I mean I it was

like I said it was rough for a few days

and

and the hard part is like for you know

the first couple weeks nothing really

happened and then like something

happened after about three weeks and I

was like okay like the weight just kind

of came off so I'm not not a hundred

percent sure but yeah it's been good and

I like I said I feel better and all that

stuff so that's huge that's huge and

okay cool yeah yeah but and it's okay we

can go on tangents we're gonna say

something else no no all right cool I'm

really impressed

Thanks it makes me want it makes me want

to push it till 2 or 3 o'clock now yeah

and like I said I when I eat I was like

just slowing down a little bit so I was

like all right I'm just gonna I'm not

gonna eat for a little bit longer until

I'm done with what I got to do so okay

moving on I one of the reasons why I

I ordered from you guys is it made sense

to me that there's not like one pill

with this generic blend because I can go

down to GNC or I could order from some

of the other companies and it's one size

fits all which obviously I know that's

not true you mentioned that yourself so

how did you guys come up with the idea

to take the approach of putting together

these unique blends and that sort of

thing yeah it was I mean listen there's

no mystery

like there's more variations and brain

chemistry than there are on the rest of

the body combined the the note like if

you look at it like totally objectively

the notion of creating a

one-size-fits-all like solution for your

brain is this Nike just created the Air

Jordan one in a size 9 and you expected

everyone's like it's just not gonna

happen right so like you have to take

two things really into consideration

when it comes to brain authorization you

take one is like what'swhat's your

chemistry like what what are the

chemicals in your brain what's your

biology going to respond to and then to

like what

your definition or how does the

individual categorize what better brain

function it the reality is like your

brain need different areas to fire on

days where you know you're going to a

ton of meetings you're going to need

different area to fires and on days

you're sitting in front of a computer

and doing creative work which is a

different part of your brain that you're

gonna need when days that you're sitting

in front of a spreadsheet you're going

to need different parts of your brain to

work on tasks that you really enjoy and

a separate part of your brain to work on

tasks that you find really boring and so

we needed to ask those two questions and

we created a product or a company that

was able to customize for biology and

sure objective and that's the only way

for it to work on the vast amount of

people while we were doing all the

research we also tested out all the

competitors and what we found was when

we control team one-size-fits-all

cyclamen by and large work about 50

percent of the people by zero so the

Annabelle from Dax 50 percent meant that

one size fits all so and it's gonna

connect with the ecology with us after

going through a month we we can find at

least one formula that works with be

seven percent of our customers so the

efficacy just goes from 50 percent to

nearly 90 percent just by introducing

this variation gotcha and so for me

specifically I've had you know there's

there's four blends what are they again

the four but which the four that you got

right it yeah you have been running in I

do so it's creativity clarity energy and

logic and my question is like how they

all seem fine to me I didn't have any

like ill effects from any of them I felt

like I could focus a little better after

you know taking any of them I've taken

notes a little bit of a journal to you

know make sure I know what I what I took

when I can look back on what I did those

days and that sort of thing but like

like how can someone quantify or know

that a certain blend is working well for

them so the first thing to remember is

in in our process it's just as important

for someone to identify what doesn't

work as it is what's what does work you

know the likelihood that every blend is

going to or every formula is going to

connect with every single person it's

just an unrealistic expectation not even

like some of the blends in your box like

don't work from it they just don't match

with my biology so that's one - is the

way that I look at it is I have a very

specific I said a very specific

objective I'm a big productivity guy so

with me it's productivity and like

creativity are the two things that I

generally will be able to measure and

the two most important things that I

take nootropics for so I mean it's

pretty easy to tell on Dave is where I'm

just like crushing my to-do list right

and for me a lot of the time it's like

how quickly can I transition from task

tasks in the shortest amount of time

possible so I noticed in a prior company

I was the CEO of another company and a

big issue that I had and this is

actually when I first found nootropic a

big issue that I had was that people

would pop into my office and ask me

questions and I would help them and then

to recalibrate and go back to what it

was that I was doing what takes so much

time and I it would actually take me 15

minutes every time someone like popped

in for a got a minute meeting for me to

go back to my original task and it would

happen I averaged it out of between five

and six times

today we had a pretty big lead a pretty

big staff totally acceptable that's what

I was there for I'm there forgotten many

things however that was an hour to an

hour and a half a day of just

recalibrating that means that six hours

a week arguably six hours a week and

across the year I was making good amount

of money I was tossing my company a lot

of money enter my first nootropics stack

that I did on my own as like a rogue

biohacker

I was able to get that recalibration

time from 15 minutes to two minutes

right so basically I was able to when I

was on proper nootropics someone popped

into my office we do whatever it is we

do and I be able to sink back in to deep

work on whatever it was I was doing in

two minutes I mean just the that was the

game-changer for me that's when I fell

in love with nootropics six months later

I started my own nootropics company like

that that's what is insane impact I had

in my life just as this ability to

transition quickly from task to task to

task so for me a nootropic that works

for me is going to be it's going to

increase my productivity second is

creativity I do a ton of talking and I'm

out you know meeting with partners and

working with people and I do a lot of

face to face interactions and like my

happiness quotient is basement primarily

on my ability to connect with people and

have like really rich engaging

loving conversations and so a lot of

that has to do with like am I able to

channel the right words am i able to

verbalize what it is that I'm thinking

am I able to come up with fun ideas or

good ideas or say something funny at a

moment's notice and so a good nootropic

for me is going to do one or one of

those two things interesting and that

that's amazing the

task-switching and recovery period

because that that really that really

gets me especially you know working from

home and interruptions can really you

know take me off task and then i mean

there were times when i used to spy role

just out of control and like lose the

day right you know maybe if you're not

getting enough rest you're a little

grouchy like you get interrupted and

it's like ah like what am I gonna do and

then yeah I mean that's amazing

so I'm rambling on now but very cool no

and like for everyone and it's not

always gonna be as obvious as it is

right but anyone who's trying nootropics

for the first time should have like a

quantifiable way to tell if it's working

or not you know listen if you're taking

a you know and one of our nootropics is

really great to take before the gym

listen it's something you can tell right

away like you're in the gym you take our

energy our energy new trope our energy

stack is like your best quote unquote

pre-workout or like something that

people take before train that's really

easy to tell right you get you took the

energy stack you went into the gym where

you faster did you last longer and were

you stronger then it works but a lot of

the things that we're taking in for work

based optimization sometimes a little

bit tougher and and I can't pretend to

sit here and have the answer for exactly

how to measure for every individual

person but you know it's a question that

we can all ask ourself what woody how do

you how are you thinking about this so

as you're going through your first month

here you're you know obviously happy

what well how do you know you're happy

with this stuff it's been it's been a

little bit tough which is you know part

of the reason I ask the question but I

was trying to take the you know the

right supplement her nootropic for the

activity that I was going to do so the

other day for example

I was writing a long blog post I knew

what I was going to be writing from you

know days before which is always helpful

from a Productivity standpoint I knew

what I was going to work on and I

believe I took the creativity you call a

blend what you call it well I call

formula for the brain yeah so the

creativity formula and I felt awesome

writing I didn't get distracted number

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