Off Page SEO Audit Checklist for Niche Sites #Best Education Page #Online Earning

hey scott conant inform niche site

project and this is just a short video

where i'm going to go over the off page

SEO audit checklist so it's a pretty

quick guy that I'm displaying it here

quick note you should make a copy of

this for yourself I'm just sharing the

Google Doc with you just just to make it

easy and you'll have to make your own

copy you can't actually like edit this

one yourself since it's the master copy

so first off I'll get straight to the

punchline of this and basically if

you're looking at this sheet you

probably are interested in how you're

doing with your off page SEO and you

know probably for a niche site but not

necessarily and generally if you're like

looking to improve your rankings and

you're looking to improve your off page

SEO generally you need more backlinks so

one way or another you probably need

more backlinks whether you know you need

those backlinks to a specific page or

another there's something you'll have to

take a look at but I go into you know a

very short but specific amount of detail

here where I say if you're trying to

rank a specific page then you generally

probably need to get like at least 15

links and then see how you're doing

right so if you don't have 15 links or

so or maybe it's 20 right so 15 or 20

backlinks then you should keep working

on getting backlinks so with that said

just in general most people need more

backlinks I need more backlinks for my

sites and let's take a quick look at the

checklist so first off we take a look at

the number of you know pages indexed in

Google just as a you know a look to see

if all the pages are indexed as it

should be and I also need to take a look

at the number of pages that you actually

have published so hopefully those are

pretty close to one another if there's

something really out of sync then you

should take a look at it sometimes

people have their archive type pages so

their categories or their tag pages

indexed in Google isn't the best way to

do things so I like to have those

no indexed so just keep that in mind

next we keep it simple right so we're

gonna look at the to sort of most

thorough like backlink indexes that

they're art and that's majestic and age

roughs so we'll look at age rust first

and we essentially look for the same

information as you can see for each of

them but sometimes you know the each of

the backlink crawlers take a look at a

different part of the internet so it's

kind of important to go take a look and

make sure that you know you have a full

picture of what's going on

most likely the numbers are going to be

pretty similar and I'll tell you why

we're looking at you know each one of

these things and then we'll take a quick

peek over in each of the tools just for

a niche site project and you can get an

idea of the kind of information that

we're wanting to get so first off you

look at the number of links and you know

each of the tools so obviously that

gives you some sort of a picture of how

many backlinks you have out there we've

got some coffee here so more importantly

the next thing we're going to look at is

referring domains so to me it's more

important to look at these referring

domains and the reason why is let's say

there's a particular block it like

republish this like content and like

their archive pages so for example let's

say you get a guest post on a blog and

then they have it be published in a few

different URLs so that one link in that

guest post for example instead of having

one link from that domain in having like

one link one referring domain you may

have like fifteen links from one

referring domain but in reality having

that you know that link listed 15 times

isn't super helpful what you really want

is more referring domains so you know

another extreme example where it doesn't

really provide much value or in from

is if you get let's say you leave a blog

comment on a highly relevant blog and

sure it's nofollow but it's still a

relevant blog and maybe some people

follow that link over to your site the

point being sometimes blog comments end

up being shown in many many different

URLs sometimes are listed like in a

sidebar in a widget so you may have one

comment on one blog show up 300 times so

in that case you would have 300 links

showing but only one referring domain

hence I'm more interested in referring

domains so to me this is probably one of

the more important metrics to look at

next up is do follow links so obviously

do follow links are the ones that count

nofollow links are you know nice to have

in a you know full backlink profile for

your site so maybe you have some through

blog comments like I said or maybe your

mentioned and you know on a site but for

whatever reason they they nofollow it

I'm not sure why that would be maybe it

was a you know a sponsored post of some

kind but anyway you look at the do

follow links and you want to have more

do follow links just in general next is

a quote reasonable distribution of

anchor text in a giraffe's and majestic

respectively

we'll take a look at that in a second

but essentially you don't want to have

the anchor text for your site to be

listed as you know 35% exact match like

keywords that you're trying to target so

we'll look in a second at mine and

you'll be able to see for new site

project it's very natural I don't do any

link building I do some guest posting

but you'll see that it's very natural

and most of the links are actually from

other people linking to my site because

I chose to and the last thing that I

listed just it kind of gives you a

baseline to go through this and then

come back to it in the future after

you've done link building because then

you can see the progress that you've

made so moving on to the last little

section just the SEMRush

and that's the number of ranking

keywords in the top 100 in semrush so

essentially that just gives you a

picture of like how well your site's

ranking in general so nothing huge there

but after some amount of time you would

expect that number of keywords to go up

that's what you hope for

okay so let's take a quick look over at

majestic or sorry let's go to age rough

first and we see here a niche site

project is listed the number of

backlinks is 984 right okay so that's

you know just a number and then the

referring domains is 228 so obviously

just a fraction of the referring domains

are we're sorry a fraction if the

backlinks are referring domains and the

thing is I mean that's a you know a fine

number but it would be nice to have more

referring domains now the thing is there

may be you know certain sites where

there are legitimately multiple links so

you can't throw everything out but it

does give you a general idea I mean when

you compare the two you know it's like

almost four times as many backlinks for

that are listed here

so obviously the operating number that

we're looking at is the referring

domains that's sort of what I find more

valuable okay next up is sort of the do

okay so we're looking at do follow

referring domains so that's 159 so

that's good to know

and that's actually to me again more

valuable so 159 of those referring

domains are actually do follow when we

go to the more general backlinks we see

that about sixty four percent so 631 or

do follow and 308 are nofollow so

probably a lot of those are blog

comments I do like blog comments

occasionally moving on let's see what is

the next thing so referring domains do

follow no fallout

all right and then anchor text so in you

know there's other nice information in

here as well but we'll get down here to

the anchor phrases so here we see niche

site projects so that's like the

brandable domain and niche site project

com accounts for quite a large amount

Doug and Doug Huntington that's about 25

percent are actually probably blog come

in so that's fine no text for about five

percent so those are probably images of

some kind or maybe infographic and there

are a few other brandable type keywords

so nothing really alarming and you know

this seems like a okay spread I'm not

specifically targeting like a product or

anything like that but you can see you

know this is one of the more popular

pages on my site and you know a lot of

people link to it so that's actually it

shows up is one of the you know anchor

texts out there and that's not really

that surprising okay and then anchor

terms so those are the specific you know

when one word term so that seems fine

everything seems sort of normal now when

we go over to majestic I actually like

the display that they have for the

anchor text distribution a little bit

better and I'll tell you why once we get

over there so let's move over to

majestic and we see okay it's a new site

project and then we have about 236

referring domains and 8,000 backlinks so

we can see the big like enormous

discrepancy so external backlinks are

listed as you know over almost nine

thousand ten times more than the nine

hundred and whatever listed on a

giraffe's however the referring domains

are pretty close they're like with

a few dozen I think was it over here it

was 228 so they're pretty close to one

another and as we scroll down so no like

really interesting data till we get to

the anchor text so first off we see most

of them are follow and we can just you

know I sort of assumed that you know

that ratio is about the same even though

the number is way off so that seems good

and then the big thing is you know we

have like my name so this blog comments

and then basically brandable type

keyword or sorry anchor text out here

and then the great part is most of it is

other anchor text and that indicates

that people are probably linking to you

know other specific pages and just a

natural link profile they're linking to

a bunch of stuff probably or at least

you're using different anchor text to

get there and that's almost 65% the

anchor text is other so for my niche

sites I hope that it can be this sort of

ratio but a lot of times this may be

like 50% is other and that's pretty good

because when I first got started doing

niche sites it would be maybe like 15 or

20 percent of other and then everything

else was very rich

you know keyword rich type anchor text

and that's definitely less natural to

have so okay that pretty much concludes

the you know breakdown of what we're

looking at here what you can do is you

know the pages that you want to rank on

your site you can take a look at your

overall domain right so that's what we

just did our overall domain but when you

really want to dig in and figure out why

a page a specific page is not ranking or

post then you can take a look at that

specific URL and then that'll really

give you a good picture of you know that

page and how well it's doing and

probably what you're going to find is

there's just not enough backlinks to

that page hence that's why I was

mentioning before generally you just

need more backlinks right so you may

think that you know you just get a guest

post or two and you should be good but

it turns out you probably need more than

you think and it takes time to do that

so anyway if you have questions go to

the post or if you're watching this on

the post just leave a comment and I'll

answer if you are interested in you know

I guess or want to contribute your ideas

about what else could be in this off

page checklist let me know I'll consider

adding it in here but obviously you know

having a one page and keeping it simple

is really good additionally if you have

any questions just let me know in the

comments thanks

#Best Education Page #Online Earning

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