all right it's stuck Huntington from
niche site project this short video is
going to be about expanding the content
on your current niche site
and basically I'm shooting this video
because last week I published an article
which I'm displaying here and the main
drivers of growth on a couple online
projects that I mentioned here were
around content so for example looking at
this project go white hat earnings and
traffic basically increased by about 40
percent and it's a significant amount
it's not you know a small site at this
about fourteen over fourteen thousand
six hundred and seventy and things look
really good for November at this point
and then the other one was a smaller
site but it's tracking too much or I
guess it's tracking to some great growth
as well so on this graph here you see
slow growth and the cool thing about
this particular site is that it doesn't
really dip many backlinks so all this
content is really sort of just longtail
and I use the keyword golden ratio to
find the keywords so you can see just
really nice steady even and substantial
growth here
okay so heading over to you know
basically transitioning over to what I
want to show you is people are asking a
lot of questions about how I actually
produce the content how I found writers
what my content manager does and
basically how I was able to add so much
content so we're talking you know 250
articles or so over the span of you know
about five months or so and I'm gonna
show you how to do it or I'll show you
what I did anyway
so the thing is you'll be able to get
these templates that I'm showing right
here and if you're already on the email
list check your email you should have
link to get this Google Doc right here
and if you're not on my email list niche
site project email list then you could
click somewhere on this page you should
be able to get this template so we'll
move pretty quick here essentially from
the content team standpoint you can see
that we have the org chart it is pretty
simple right it's not a very complex
setup at all
so obviously you do need writers to
write the content now you can have as
few or as many writers as you want so
you could have just one writer or you
could have you know a hundred riders
down here doing work it's it all depends
on what you want to do and how how much
content you need my recommendation is to
just start with one writer and then as
everyone learns their role you can add
another writer and so on but if you're
trying to add for all at the beginning
you're probably going to have some
issues moving up the chain is the
content manager and you'll notice I have
like a little box inside and that is the
editor so the editor can be the same
person as the content manager or it can
be a separate person if it was a
separate person you would have basically
sort of a dotted I'm just gonna for the
sake of argument they would sort of be
on a parallel level about the same level
as the content manager but the role
would be different and the writers would
write the content get it to the editor
and the editor would give it to the
content manager in my world the content
manager is the same as the editor so the
content manager basically does the
editing and we'll talk about exactly
what the content manager does later but
this is what the organization looks like
and then that's me or you or whoever at
the top the smiley face right there and
it's the owner the founder the project
manager whoever right
so that's basically who's driving this
whole thing now we'll put it all
together here in a second because you're
probably wondering how does this
communication channel work and I managed
it all through a spreadsheet which we'll
get to in a second but before we do that
I want to talk about exactly you know
how you want to hire these people so I
essentially hire writers first and then
if there's a strong writer I find out if
they want to expand a role and become
either an editor or a Content Manager so
you have to find someone that wants to
do it and you have to find someone that
you know understands the role so it all
starts with hiring a writer so that's
why I'm just showing you the upwork job
listing that I use so you could use
something like this but since I'm giving
it out to a bunch of people you may want
to alter it just a little bit you know
you want yours to stand out so you may
you know change some things up here but
this is a great guideline I won't read
it to you
since you could read it on your own and
you could see stuff that I've
highlighted in yellow the stuff you want
to change and I encourage you to make
this template your own don't use it
exactly as it is that doesn't really
help anyone find the right candidate so
spice it up with your own voice and put
it in your own words next and I'm sort
of skipping around but these are some
other important templates so firing a
freelancer now one really important
thing and I put it in here for a reason
and that's you shouldn't have to
negotiate and you shouldn't have to sort
of put up with crap from the freelancers
right so you're working with freelancers
so you don't have to hire someone
full-time you can not work with someone
anymore if you don't want to you don't
have to have a reason you don't have to
have any justification in fact you may
just let someone go because you don't
need their work anymore
and you really like the work that they
were doing so the point is you could let
people go and it's nice to have a
template
for that so you don't have to think
about it too much it's not personal it's
just business and you can see this
template here is one that Rob worked out
from a case study from a couple years or
maybe just a year ago and you know it's
straight to the point and short and like
I said it's not personal so you
shouldn't feel bad about firing a writer
or an editor or whatever so don't feel
like you can get pushed or I don't want
you to feel like you should get pushed
around you know if people are coming up
with the excuses all the time you don't
have to deal with it and I encourage you
to not deal with it so fire people as
soon as they give you an issue because
there's so many other people that would
you know be great to work with okay what
do we have next the content manager
roles and responsibilities so this is
what I do right so this is what I have
for my content manager but you could
change or adapt it to whatever you want
so off the bat I do have my Content
Manager edit the content so they I have
basically style guidelines and it's
they're pretty basic you know use the
standard font size use a standard font
use h2 and h3 headings and stuff like
that the Content Manager also checks out
like the voice and make sure that it
sounds like the other articles on the on
the whole website whatever website that
is and then of course just you know
super basic they do grammar and spelling
and stuff like that
other things they do are add backlinks
to external sites so these are like
Authority websites like newspapers CNN
Wikipedia that sort of thing the other
links that they add are inter links to
other articles on my site so it's
important to really have a lot of
interlinking in your site I do that
pretty religiously for every single
article or rather the content manager
does that for me
the content manager also adds the Amazon
affiliate backlinks if it's relevant for
the particular article and then they add
you know media to it so it's images
they'll grab images from Creative
Commons
they'll put picture sorry videos up from
YouTube and that sort of thing and this
should say YouTube so YouTube you could
pretty much embed almost any video as
long as the owner allows you to and
that's sort of set by default so it's
fine to put those videos in there and
I'm gonna get some coffee here next we
have the tracking sheet so I'm a project
manager by trade and a lot of people
want to use tools they wouldn't use a
sauna Trello and you know a number of
other project management or task
management type tools but when it comes
down to it I pretty much just use Google
sheets and Google Documents for
everything just because it's easy for
someone to get access to it you don't
have to train them and basically you can
keep it super simple and that's what
I've noticed here I just have six
columns nothing complicated I have the
keyword and the topic there's an outline
column if I need it you can see none of
these articles here have that outline
because this is a pretty straightforward
type article I have the status so
started or not started or done or
whatever and then word count
so I'm targeting a specific number of
words and then paid or not once they
finish the article dole the writer will
put the link here so basically the
writer can the writers can manage
everything through the sheet as long as
they don't you know mess up fish even
destroy it this should be good to go so
in this way you could communicate with
your team without having to send emails
which tend to get lost right at first it
seems easy to
you you know manage everything through
email but at the end of the day things
get dropped when there's multiple people
on the team there's different you know
interfaces different people talking so
the greater number of conversations it
could go on the greater the chances of
something will get lost so this is sort
of like the core like what to do so if
we go back to the very beginning you
should hire writers and then promote
writers that are doing a good job
you should try and you know start small
with like one writer from a promote a
good writer
hire another writer and then you could
have a writer that's being edited and
sort of managed by someone that's not
you and then at that point you can add
more writers to the system you'll want
to manage it through you know a simple
spreadsheet or whatever tool you want
but I mean from my perspective it's a
lot easier to send someone a spreadsheet
then try to get them to understand how
to use Trello you know Trello is a great
tool I use it for my own personal
content management on Mitch site project
but if someone has never used Trello
before they're gonna have to take time
out figure out how to use it
and so on if you're using a spreadsheet
you know people can add comments and tag
you in the spreadsheet and you'll get
notified and really you could just keep
it that simple so unless you're you're
pushing out a great deal of content then
I don't think you need to go outside of
a simple spreadsheet and essentially
what happens is you ramp up your team
once you have enough writers you can
start you know feeding them more and
more topic ideas and then they'll push
it out to the content manager and get it
over to WordPress so my my I guess I
didn't write that specifically because
it's sort of agnostic to you know what
you're working on but I actually have
the content manager put the drafted or
sorry they it
the article that the writers write and
then they draft it in WordPress so
that's something that I sort of left out
here so I say they edit the article but
they also basically up load and draft
and WordPress so that's the distinction
there I'm actually the one that hits the
publish button but you know I actually
would not have an issue
letting the content manager publish it
at this point and then you know I'd just
like to take a look at it to make sure
everything looks nice and then I'm still
connected with the articles and I
understand what's in there
and that usually only takes me about
three minutes to actually hit publish to
review the article and hit publish so so
that's it and a quick recap is that if
you want to use this sheet you should
make your own copy of it and if you're
on my email list on the niche site
project email list already check your
email you should have a link to the
document and if you are not on the email
list you can get ahold of this all you
have to do is you know click the link
I think it's above this video and then
put in your email address shortly after
that you'll get an email with a link to
the downloads page and you should be
able to grab this it's labeled something
like you know content planning or
content templates or something like that
alright so I guess that's it if you have
any questions let me know in the
comments below and we'll see you next
week
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