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Wednesday, April 15, 2020

OPTIMISING (optimizing) a WOOZONE PRODUCT with Yoast SEO #Best Education Page #Online Earning

OPTIMISING (optimizing) a WOOZONE PRODUCT with Yoast SEO



in this video I'm going to show you how
you can optimize a Wu's own product
using the Yoast SEO plugin
so after you've imported some products
from Amazon using Wu's own I'm gonna
show you how you can go through one by
one making changes and making that Yoast
SEO light go green so that means that
you're all good for search engines so
let's go
[Music]
hello always Alex here hope you're all
well so this is a follow up from a video
I did just a few days ago where amazing
a blog post this time we're going to be
optimizing a product that product is one
that I've imported using wasone over on
boot boutique which is a site I set up
in a previous video tutorial I'm sure
you've seen it if you haven't you'll
find a link to that video in the
description and what are you looking
down there below this video why not
click the subscribe button if you're not
already subscribed to my channel we'd
love to have you on board
click the bell to be notified when I
upload new videos which does tend to be
every single week so before we get on
the computer let me just explain what
we're going to be doing so when products
come down from Wuzhou they do have a
description from Amazon and depending on
your settings that could have been spun
which means it's kind of been rewritten
by a computer doesn't always turn out
great but the problem with this is that
sometimes the descriptions on Amazon
aren't very good sometimes they're not
even there at all so there's nothing for
we're going to bring down and if you
just bring in the Amazon description
straight into your site it means that
you've basically got the same content as
Amazon so that's not particularly useful
when it comes to search engines because
Google is probably going to rank an
Amazon page over yours if the two have
the same content so it's a good idea to
go through your products and tidy them
up change the description maybe make it
a bit longer
rewrite it add a few more words a few
more details that kind of stuff and
that's what I'm going to be doing in
this video so I think that's about
enough of my face let's get on the
computer and I'll show you exactly what
I'm on about okay so I'm over a boot
boutique which is a slightly set up ages
ago I'm sure you're well aware of it
I'll put a link in the description to
the tutorial the original tutorial that
I made where I create this website if
you're interested but anyway I'm gonna
be optimizing this product I was one of
the boots on the site it's to fly london
ms women's boot and this is how it came
in with wu's own from amazon it doesn't
look too bad it's got a little bit of
description not a lot and a little bit
description there so yeah it could do
with a few more words and what
and just just filling out that kind of
thing in the tabs across the top here
I've got the oops I've got the Amazon
page here we can see that actual on the
Amazon page there is more information
than what's actually coming from Wu zone
interestingly so we can add that I've
also got a couple of other pages from
other retailers with the product on just
to get some ideas this one's got some
reviews and stuff somewhat better you
know borrow a few things from that and
these are all coming useful as we go
through the the product optimizing it
and this is the original page for not
the original page that's not the right
where this is the retailer's site I
should say or the manufacturers site
even though it doesn't really have much
information and I'm not actually sure if
it's the same boot because it's called a
mess too so I don't know what use this
will be but hey I've got open anyway so
let's start with the optimization I'm
gonna edit the product just click Edit
up top here ok and the first thing I'm
gonna do is add my keyword to Yoast SEO
by the way you are going to need the
Yoast SEO plug-in installed and
activated in order to do this
optimization if you aren't already good
at installed then you can have it just
for get into plugins and then go to add
new do a search for Yoast and should be
the first one that comes up install it
activate it and then you get this lovely
little box on your products that you can
work with so I'm gonna put my fixed
Karima it's just gonna be the product
name basically which is fly London meds
and once we've done that we'll then get
some recommendations and things appear
down here so let's go to top so the
first thing is it says it doesn't appear
in the description the first paragraph
of the thing which it kind of does
because it's there you just update and
just check that it's kind of checking it
all okay
sometimes you have to save the product
for it to work properly
okay let's see what it says I guess it's
because this gallery is here I'll drop
it down and put the text above so fly
London
I felt I just copy this let's just copy
this Oh Kate women's flight London meds
there were boots so that's fixed that we
can put the gallery in the cross-selling
a bit further down that's fine
so this first box is actually the
description that appears towards the
bottom of the page and then down here
we've got the product short description
which is what appears at the top so I'm
just can actually drag it up I find it a
bit easier when you're editing to have
it all together so let's put that there
there we go so first I'm gonna get some
stuff in from Amazon let's see what we
got now you're not going to need to do
this on every product because some
products are gonna come in fine it's
just I think it's worthwhile going
through your products when you get a bit
of time and just check-in that they're
all as good as they possibly can some
just going to paste that in there so it
goes into the the main description you
can even add some bullet points to make
it look a bit better it's just I like
this
and then click bullets hasn't quite done
it programmers gonna have to do this
there we go now I want a little bit more
description for the top this bit here so
if I go over to this retailer they've
got a nice little bit of blurb which I
can borrow and then rewrite I'll leave
those points there that's fine
so we'll just change this the fly London
mess I'm gonna get rid of that that's
good so let me just borrow a few points
from the reviews to bulk it up again so
very comfy great boots and what else we
got sturdy and comfortable that seems to
be the vibe I'm getting good looking
comfortable sturdy stylish which is kind
of what they sit there it was flying I
missed boots are extremely comfortable
good-looking and hard wearing I just
want to add some more words just to fill
it out a bit cuz I know that you she's
going to say there's not enough words
that's it's about a spell that will help
that right nope and he spell extremely I
like that
there we go god my typing is pretty bad
today
okay it had a few product tags it helps
with product recommendations possibly
SEO as well so in my London and adfly
London mez there's leather stylish like
that I've got these gallery images that
we just have a look at these what you
want to do is make sure that the alt
text is relevant and you know fits the
image and that is a fly under mez which
is again as my keyword so I'm just gonna
add that's all these images like that
and also the featured image we can add
it up that's already done perfect let's
see what Yoshi's saying now so no meta
description has been specified so that's
this bit here so I think I'm gonna use
this with a full stop in the end and out
of there I'm gonna put women's here
let's copy that put that in here if you
need to change the title you can do that
as well although mine is okay maybe we
could do it a little longer so fly
London mayor's leather I'm here for
ladies for change and black but actually
I think there's other colors available
let me just check oh yeah let's change
it it's not just black in a range of
colors and sizes though I have to site
name at the end probably thinks it's a
bit long now but never mind so the other
problem is there's not enough words so
what I'm going to do is I'm gonna add
some more text now I'm gonna do a quick
edit you have to watch me type it I'm
just going to make up some stuff I'm
going to borrow some inspiration from
these reviews I'm just going to try and
get the count up to 300 words so let's
do a quick edit so there we go I'm all
done here it is I've added some more
text obviously rewritten some stuff that
I found over on Amazon I found this and
I'm rear it rear it it rewrote it it
reads a bit better and it's more unicode
I want to just copy stuff straight from
Amazon also found a bit of text on this
site and on this site was at this site
and I'm movin on that one but yep took
some stuff from these reviews and
basically whatever I look around the
internet found some more information
about the boot and about the brand and
rewrote it repurposed it and here it is
it looks pretty nice there's a short
description there there's a long
description so one thing you're going to
want to check and I've just had a quick
look at the product and my site needs a
little change is when you look at the
products and this is a kingdom setting
what it's doing is it's taking the long
description and it's just cutting it and
putting that as a short description
that's not what I wanted to do on to use
I want it to use my short description
which is the one I specified in the
second book so to adjust that we need to
going to customize
then if you come down to shop this bit
here where it says product details
general description which I think it
means it's the short description bigger
and I said it's a short description that
should sort that out so it's let's have
a look there we go so maybe they could
be bullet points that would look better
on there but oh man that is it's looking
much better than it was before we
started this process and we've got a
green light on us SEO so that's good so
yeah this bit I think this is a bit I
wanted to use so that's well that
setting just adjusted and let's make
these a nice bullets and that's good
okay so yeah there's one last thing you
need to do basically every night Woo's
own does the synchronization wave Amazon
and what can happen is if you've got it
set to synchronize descriptions it will
overwrite what you've done which is
obviously not good so I'm into the Woo's
own config and then if I go into the
synchronization bit which is here so
synchronization log and we've got these
tick boxes here so yeah you can update
SKU that's fine price is very important
you wanna make sure that gets updated
probably the by URL as well either
thought and he'll leave all those ticks
new variations that sounds good but we
don't want its description and title if
you've made changes them else yet they
will get overwritten every single day
which is bad so make sure you come in
here and check those settings but I
think that brings us to the end of this
video I hope that's helpful so you need
to go through your products one by one
make them as good as they possibly can
be add some alt text use Yoast SEO and
you'll find that your search engine
rankings should improve well I hope you
found that useful and
clear now in terms of what you need to
do when it comes to optimizing your Wu's
own products if you've got any questions
or comments then please do leave them
below I'll try my best to reply to as
many as I possibly can as I said before
keep banging on about it if you're
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until next time bye for now

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