Planning a Course Launch - Pre Launch Stuff #Best Education Page #Online Earning

dude a couple things I'm watching my so

I thought hey we got a couple things one

this little thing here has proven to be

okay at times I have another microphone

but it's cord is kind of a pain in the

butt so it's fun to work on tech issues

all right

is that any better Jeff still fuzzy but

it's less than before all right and then

we'll do okay better all right thanks

everybody

you're very patient and you know what's

funny it's like a I can't win now my

phone's tone hey it's a very bad

connection I'm gonna move closer to the

router in a second all right so we work

through the issues I'll just try and

talk a little out okay so here's a

couple things going on I will tell you

real quick I was working on stuff and I

have I'm actually built up a little bit

of a queue of videos on YouTube but I

thought I had something scheduled today

and it just slipped my mind so I have

been going to like publish new post a

new video on YouTube like five days a

week and sometimes those are live

streams we're getting a little bonus one

in today with this live stream so that's

cool but anyway I just published

something if you have the opportunity to

take a look go watch it and so we got

like seven people on it so what I'm

gonna do I'm gonna move here in a second

to another room where we have a little

bit more space and more people are

hopping on so if you're just joining I'm

going to talk about some of the

pre-launch that I'm working on for

my course five for your niche site it

comes out like a month or so some of the

people on are actually students in the

course already so you know like Jeff for

example Jeff if you need to set up a

one-on-one meeting just give me a shout

I think you have the link and we can go

through it but I have a big calendar

right here which I thought it was going

to use way more than that

I actually ended up using it but that's

cool is still nice to have like physical

paper to write on and stuff so I'm gonna

get this thing we're gonna walk into the

other room and we need some permanent

markers here a couple of these babies

right here and we're gonna walk out of

here so you'll be able to see a little

bit of my desk I should have moved my

drink I'm gonna end up spilling

something or dropping something all

right when I walk hopefully everything's

gonna be cool there's a big light kit

behind me which is nice

we're just gonna go into the other room

here and a little bit more space right

here-ish the angles probably funny what

I'm gonna do is I'm going to turn the

camera around I'm gonna face you towards

this calendar what I have right here in

front of me and hopefully I'll actually

be able to turn this I didn't test

beforehand so this is all alright great

this thing is not falling over anything

everything's great in can people still

hear me if so I'm just amazed

alright and there's a mess in here too I

didn't really prepare this is really

off-the-cuff here so this is this

calendar is showing September here so

maybe hard to read but September right

here and of course we are at this point

this is today right here this is the

26th that is what today is is I'm

recording this live right now then an

interesting thing is I have I've had

like relatives in town quite a bit so

I've had to plan things ahead and kind

of funny I mean I'm

project manager and planning is supposed

to be one of my strengths but a lot of

times I sort of have a lot of slack in

my schedule and I have a lot of slack in

my schedule so I kind of just like work

haphazardly unless I have a deadline the

course for me is a really good deadline

situation

I see the recommendation to have a stand

yeah that's a great recommendation I

would love to have a stand so one thing

I had like my sister and brother-in-law

come in on like the night and they

stayed all the way until the 16th I'm we

did a little bit of work on like one or

two days like right here so I mean

really this week leading up to it their

arrival I like did a bunch of planning

to make sure that I have videos

scheduled so that I'm kind of doing the

same thing right now because my in-laws

my wife's parents were showing up on

Thursday and they're gonna stay until

the beginning of the following week

actually until Wednesday of the

following week so they're here for just

under six days or so and that'll take us

to so that is kind of you know in the

crosshairs and that's gonna take up a

decent amount of time for me I'm gonna

try not to work too much just in general

so it could be present in the moment and

all that good stuff now here's the parts

that you should care about so the course

launch yeah stand would be great so a

course lunch will get me several things

the course Lodge happens in the tail end

right so the course goes live here on

the 23rd and then

closes on the 27th what I have is some

basically what I'm calling like

pre-launch stuff right so I've pre

launch things happening and some of that

is via email some of it is gonna come

out in video on YouTube some of it is

gonna be from different people I have a

few affiliates working with me and

that's kind of some of the stuff I'm

working on so like I contacted some

affiliates that I haven't had contact

with in a couple of weeks and basically

they're on board they have the materials

they need they're you're checking their

affiliate area within the course

sections so that they can basically like

get the links they need to they could

have the information they need and so on

one of my friends Dom human proof

designs he's you know I he's gonna like

take some screenshots do some reviews on

inside the course so he could like show

people what it's really like in there so

that that's pretty cool and a neat thing

with DOM is he also has some form of a

course but he and I have a different

take on things so technically we're

competitors though I have a focus more

on the course and he has a focus on

selling premade sites and providing

services around sites but we have the

same audience and we worked well

together and we don't treat it like

we're competitors we just treat it like

you know people that could help each

other so he's a good guy I've known him

for years

and there's a few other affiliates in

the similar situation so the thing is

you know the course is launching in in

this period here and basically I already

have exactly what I need to send four

emails on Monday Tuesday Wednesday

Thursday and to

on Friday so like I already know exactly

what I'm going to send in those emails

and it's tens of thousands of words

right part of the reason why I could

like tell you and publish like what I'm

doing is it's very hard to replicate a

course launch and I mean it's it's

pretty tough to sell a course it's hard

to build an email list like every step

of the way there's like some basically

seemingly insurmountable piece of work

so just creating the material of the

course is you know tens of thousands of

words these launch material is tens of

thousands of words and everything is

like really intentional leading up to it

now one thing I haven't mentioned but

you may have noticed Jeff I know you've

probably seen this before

but I almost always do a free

mini-course the week before so I know

some people like Adrian and a few other

folks don't or maybe you haven't seen it

if you're newer to my channel my my

email lists and stuff you haven't seen

this pre-launch material which is a

actually it's a it's a great course

right I have students who have already

taken my course they redo the mini

course just because it's a good exercise

in understanding where you're at and it

takes you on a bit of a journey like

some of it is harmed right you have to

put time into and I remember you going

through this stuff Jeff and I know we

don't have a huge number of people

because this was an unscheduled thing

but like I said I mean the mini course

is good enough where people actually

like sign up for it because or not sign

up for but they participated in it even

though they've already done it before so

that material comes out this pre-launch

week now the other thing that I'm doing

and then I basically have been doing for

a while is webinars and this is like the

thing that I was gonna try and figure

out today so I'm doing webinars on

Thursdays so this is part of like my

livestream stuff and there's gonna be a

webinar every single week here even on

the launch week and I typically don't do

a pitch even when I'm selling the course

but I'll I may put in a soft pitch here

but it really doesn't matter cuz I've

spent all this time leading up to it and

there is a webinar this Thursday so if

you're not signed up or if you're

watching this later you can't go to a

niche site project com and I think if

you go check out a blog post there's a

link at the bottom of all the blog post

and here's what I'm gonna you know

figure out today so this week I'm

actually doing there's a keyword

research yep that's right yes seeing I'm

doing a webinar in the 28th so I'm doing

keyword research here on the 28th and I

actually wanted to like figure out what

topics I'm gonna do so I'm probably

gonna do I'll probably do content here

and by the way I've done you know

probably close to 20 unique different

types of webinars some on various topics

which some people don't care about some

maybe it's the wrong audience and I may

throw throw one in here that's not not

perfect but if people attend it and they

connect with that webinar in a certain

way then that's really good and I'll put

content here and we'll call it like

really well we'll kind of focus on

creating content that's what we'll do on

the 12th and hiring for content that's

what we'll do on the 19th and for the

week of I'll probably do something

let's see probably the perfect Amazon

review and if you've been around for a

while you'll notice that I go back to

the ones that have been good so I don't

I had like a new one every now and then

but I've created material and I go

through and improve it over time I get

better at presenting it also and you

know some people they just like to

attend these sessions so they pick

something up a little different each

time and I can't think of another topic

here but maybe something like here's a

ever-popular as SEO for niche sites so

easy enough I have all this scheduled

out and what all do additionally is let

my affiliates know each week like hey

here's the schedule here are the links

for each of the individual ones you can

send out whenever you want you can you

know share on social you could put it

wherever you want and I don't pressure

the affiliates to send anything out

specifically I give them email copy

based on what I've seen that works and

basically they have the option to send

this stuff out if they want I'm gonna

turn my camera here so basically they

have the ability if they want to to send

out emails like for a webinar if they

like but they don't have to they can

send out emails just as I wrote them

like basically the promotion emails they

can take those as they are and I give

them full flexibility and I don't have

that many affiliates because I don't

want to make sure I know and trust

whoever I'm working with so you know

there's probably there's probably a lot

of other people I could work with but I

just haven't developed the relationship

with him yet now one thing that did

happen when I first developed my course

I would get

people that you know started some

internet marketing blog they basically

have no followers and they wanted my

course for free so they would say hey I

want to be an affiliate can you let me

into the course and I'll review it and

then I'll publish it on my blog and

basically I would you know ask them we

take a look at their blog to see if they

add like followers or comments or

anything like that it's pretty clear

like right away there's not much content

and at that point I know they're

basically a scammer or they're just

trying to take advantage of me which is

not cool and you know if they say hey I

have an email list and a bunch of

followers like then you know I could

work with them like we could see if it's

a good fit but even then there are

people that are not folks that I want to

like associate with and at that point at

that point I can you know work with them

or not so cool and what I'll do is I

guess schedule out the emails I mean I'm

looking down at the calendar but you

know I need to schedule the emails I

need to make sure each of the webinars

are done and basically I've done most of

the work up front and I could focus on a

huge part of launching such a course

which is customer service so I have like

one person helping me on some of the you

know common questions that I may get via

email but essentially I don't have

anyone on staff I don't have a VA like a

general VA that does like my email for

me so any questions that people send in

via chat any questions that people have

that they send in just to my email

account like I see all of those and then

inevitably there's always some people

that have some issues with checking out

or maybe they they purchased they

purchased the course and then they

decide hey it's not for them so I have

to like process refunds so there's a lot

of work around that and I've been talked

about this either but

I was just thinking about it as I'm

chatting here so there are some people

that will try to negotiate with me and

when I first launched the course I mean

I'm a nice guy trying to work with

people right so if people were like hey

I can't afford it I really want to take

the course I've been following you for a

long time blah blah blah and I have like

some you know story I'll like humor the

story like I'll listen to him for a

minute and see what they have to say

what happened was basically every single

person that I ever gave an exception or

worked with them they either refunded

their money or they actually like filed

a claim against me and PayPal which is

bad for me right so if you file a claim

against someone it's like a negative

case against you and I've only had you

know a few of those but basically it's

like a really kind of a jerk move to do

so anytime that I gave someone an a

exception or I tried to work with them

specifically they ended up screwing me

over so I don't negotiate at all if you

miss the deadline if you want to sign up

the next day you can't I say no you

can't do it and I you know I think I got

some inspiration from were meet safety

over at I will teach you to be rich and

basically you know he had the same

experience so I heard him say that but I

didn't listen to it until I went through

a few launches where people screwed me

over and then I was like hey you know

what like it was literally like a

hundred percent of the time if I gave

someone an exception they found a way to

make it bad on the in fact in a recent

situation someone they signed up for the

cheapest level of the course and then

they were a customer service nightmare

they sent multiple emails per week and

and then after the refund period I have

a lenient refund period 60 days is

basically no questions asked things

happen

understand you got a problem it's cool

so he went through did all the material

and then filed the charge back with me

hon Pay Pal and he took advantage of the

policy which is it's not built for

someone to take the full course and then

ask for a refund so kind of a jerk move

overall and I won't ever let him buy any

one of my products again I mean frankly

have I don't I want to help people right

but I don't want to be taken advantage

of at the same time so okay cool I see a

couple a couple comments you know

Adrienne mentions it's not nice and then

you seen says jerks we'll learn the most

from your course and then ask for a

refund and then sell the information to

their audience yeah that's kind of I

mean that's kind of the situation in a

lot of ways so all right cool I'm going

to end it up here hopefully you got

something out of the behind the scenes

here and like I said I did forget to

publish something at 10 a.m. today so I

just published it a few minutes ago

head over to that video we talked about

content for niche sites so anyway we'll

see you next time and hey you know I

don't think tomorrow is supposed to be a

scheduled live session at 10:00 a.m.

mountain time so check it out then I

don't know what I'm going to talk about

but I'll figure something out

alright see ya thanks for joining up

#Best Education Page #Online Earning

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