Podcast Hosting & Submission Made Simple (Apple Podcasts, Stitcher, Google Play) #Best Education Page #Online Earning

- Hey guys, it's Pat here,

and I'm really excited because you are very close

to finally getting your podcast ready for a launch,

which is really exciting,

but there's a few missing pieces,

which we're gonna go over in this video.

At this point,

you likely have recorded an episode or maybe a few,

you've exported them, you've tagged them properly,

and now it's an mp3 file that's ready for the world.

So, where do you go from here?

So, in this video I'm gonna show you

how to set up your podcast host,

this is your media host where you actually

upload your files to.

That's gonna give you what's called your podcast feed link.

That is what then you will give to iTunes,

and Stitcher, and Google Play,

and then after a certain period of time,

you're gonna be approved,

and then you're gonna be ready to get

and share your podcast.

Now, you can also place your podcast on your website,

and have show notes,

we'll talk about all those things in this video,

but for right now I'm gonna show you

the podcasting host that I recommend,

and we'll get set up and I'm show you how it works.

Alright, in terms of podcast hosting companies,

meaning this is where you upload your audio files,

so that when a person calls for that file,

this is where it's being downloaded from.

It makes it very easy for you to manage all this

versus having these audio files uploaded

onto your own servers.

You do not want that, that'll eat your bandwidth,

that'll cost you lots of money.

This is why these services exist.

So, the top two that I would recommend are Libsyn,

and also Buzzsprout.

There both great, I've used them both.

There are some slight advantages to each,

but for this demonstration I'm gonna use Libsyn,

it's the one I use for the smart passive income podcast,

and we're just gonna show you

how to get set up with Libsyn from here.

I'm not gonna get into detail about account creation,

but I do wanna share some of these plans really quick.

There's a number of plans that you can get.

I don't want you to be super confused,

really what most people get is the 15 dollar a month plan,

which allows for 250 megabytes per month to be uploaded,

which is sufficient for, you know,

one or two episodes per week,

and then it also gives you access to stats,

if you do not get the 15 dollar one,

you get the five dollar one, you don't get access to stats.

So, you have 15 bucks per month

for doing what their doing is a huge deal,

and a great price.

So, that's the one I would recommend,

but you can look at details here if you wanna go further.

Okay, so for right now I'm gonna log in to a test account

that I use to set up a podcast for demonstration purposes,

and it's already set up,

but I'm gonna show you the bits

and pieces that you need to know,

and how to set those things up,

so that you can get your podcast up and running, too.

So, I'll see ya in there

Okay, so here we are in the back end of Libsyn,

and this is for a podcast called, ChangED,

with a capital "ED".

This is related to education,

I will be doing education related podcasts

later down the road, but again,

this was just a test episode.

However, it is live on iTunes right now

if you wanted to check it out.

What you need to do here is when you set it up

you're gonna register for new show,

and if you haven't done that yet,

you click up here on the triangle icon

and click register new show.

After that, you then have to start to

set up your show properly.

So, first of all, before we do anything with our mp3 file,

those are the episodes, we need to set up our show first.

So, to do that let's click out of that

and click on settings and let's go to edit show settings.

In here is where you wanna include

the things that you should already know,

such as your title, for example,

your show description which is here,

the website address where you want this show to live,

so this is where people on iTunes

can click over to when they're discovering your show,

and then here you can click episodic,

in terms of show type or serial.

Serial would mean it's more like a storytelling type one,

almost like a book with chapters,

you don't start a book in chapter five,

you start with chapter one.

If you have a more episodic one,

where each episode could live individually on its own,

then click episodic.

Then you wanna include some tags and keywords.

Just try to think about the items that

your potential listener would type in

to potentially discover a show like yours.

Then, you wanna have your public contact e-mail,

and then you wanna make sure

that Libsyn Classic Feed is selected.

You can even include a lot of

these other things here that I have blank,

but, you know, they aren't necessary at this moment.

This is mainly stuff that's gonna live on a page

that Libsyn will give you

that we don't really do anything with,

but we do need a lot of these things for iTunes as well.

So, don't worry about all these other things.

Just have this, what you see here filled out.

Especially the show title,

and the show description for sure,

and the tags and keywords and those kinds of things.

Now, when you go down here,

you're gonna also gonna upload your artwork, too.

You can see the artwork for ChangED here,

which is like a pencil on a, you know,

like notepad paper kinda thing.

You're gonna upload it just simply by using tabs here,

and then after that, you just hit save

and you are ready to go with your show.

Now that your show is successfully saved,

now we need to go into where we can get our feed,

and we need to adjust our feed settings, too.

So, to do that, you're gonna go to destinations,

and then go to edit or view existing.

Now, when you scroll down,

you're gonna see something called the Libsyn Classic Feed.

You're going to edit this right now, by clicking on edit.

Now, here is where you select a lot of the items

that are gonna be really important for how you are viewed

and where you are viewed in iTunes.

So, iTunes categories, you wanna select a primary category,

the number one category that you want to be found in,

and ranked in, and yes these can change over time,

but pick the best one that suits you,

and you can pick two subcategories underneath that.

Then, you're gonna use an iTunes summary,

and this is similar to the description that you put earlier.

The owner name, this is you, this is the contact host,

and then the owner email,

and then iTunes Store Basics, the author,

this is gonna be also similar to the owner name

and just make that the host name obviously.

Subtitles, subtitles aren't used very often,

but when they are it's just again

something that's nice to know.

There may be a change in iTunes later down the road

where they do use the subtitles,

so you wanna make sure you include that just in case.

We're clicking the same thing, episodic show type.

Language, English, you can select the content rating here,

clean or explicit.

Explicit, you can read some details

related to what defines that there.

Keywords, just copy and paste the same keywords from before.

Here in this section which is episode item or settings,

you can actually create different podcast artwork

for individual episodes, but that takes a lot of work,

and it's something that most people don't need to do.

So, if you just want when a person plays an episode to be

the same artwork as what it is in your,

your podcast in general, your show,

just click on this button, I have that on,

and then you're good from there.

Advanced options you don't really need to worry about.

So, just hit save and then you are good to go.

Now, the most important part of this whole process,

you will be introduced to your feed.

This is a link, the really important link

that when you clink on,

you're probably not gonna know what it means,

but it's iTunes and any other directories,

that's what they use to understand

what episodes are available,

what mp3 files to serve, and so forth,

and whenever you upload a new mp3 file to this host,

that feed will update.

Any changes you make will update this feed

and therefore those directories will be updated, too.

You do not actually upload individual episodes to iTunes

or to Stitcher or to Google Play, they all read this feed.

So, any changes you make, any episodes that you upload,

it's all done here in your podcast host,

and that's the beauty of this.

You just set it up once and iTunes

and all those other directories,

they kinda work automatically from there.

So, let's go find your find here,

they've given it to me here since I just saved it,

but it's also here as well.

I'm gonna copy this because that's really important.

As you can see here, it's changed.libsyn.com/rss.

Alright, a couple things.

Now that we have our show information ready,

now that we have our feed ready, we have that link,

that's, tattoo that on your forehead,

don't literally do that,

but you know what I mean, like keep track of that link,

that's really important,

that's what you're gonna give to the directories.

So, save that right now, and you also know where to get it,

it's in the destinations folder here in Libsyn.

Now, we need to talk about your episodes.

We're going to upload an episode

and I'll show you exactly how to do that.

Now, to do that, all you have to do is go to content,

and then go to add new episode.

In here you can add that media file, the one that you saved.

So, actually gonna do that

with our test episode that we did earlier,

and I'll show you how this works.

I'm gonna click on add media file, upload from hard drive,

and then I'm gonna click on

remember the one that says final on it

because that's the final one that we want.

We're gonna click open.

It's gonna take a moment to upload.

Okay, so now that that file is uploaded as we can see here,

we're gonna go down to, go to details,

and this is where we put again,

the title of that particular podcast episode.

That's a subtile for it, description.

Again, this is just best practice to copy and paste

and add all these things here anyway,

and then scrolling down, you can change some of these things

so you can optimize your iTunes title,

you can change the iTunes summary

for this particular episode if you wanted to,

and then you can even add episodes numbers

and season numbers.

If you wanted to remove the episode number

from the title of the podcast itself,

you can just include that here,

and then, just again, any spot that is required,

it's always best do it

even though sometimes it pulls from one or another.

Just because different directories

pull from different places,

always best just to have it all in there,

and so after that's done you can go to artwork.

Now again, remember the artwork

is already embedded into that file,

but you can add new ones if you wanted to,

and then go to scheduling.

You can schedule when this episode comes out,

and then finally you can hit either publish or schedule.

Now, if I were to hit publish right now

the feed on iTunes would then within 24 hours,

iTunes and other directories often take, you know,

anywhere between 12 and 24 hours,

sometimes sooner, sometimes it's really quick,

but you know, give it 12 to 24 hours before it goes,

checks your RSS feed, it doesn't check instantly,

it just checks every once in awhile,

and then it goes and says,

oh, there's some new stuff in there

let's add that to the mix,

and if I were to do that it would take time,

but it would eventually show up in there automatically.

So, it doesn't happen right away,

you're gonna have to be patient,

but that's how it works.

Alright, so we have our podcast host setup,

we have our show ready to go,

we have our first episode on there,

and now we have also our RSS feed that remember,

we tattooed on our face.

What do we do with it?

Well, now we have to let iTunes

and the other directories know that this show exists.

Now, really quick I need to tell you

because some of you might be like,

wait I'm gonna tell iTunes now?

I'm not ready yet, I just have one episode,

I wanna get more episodes up there,

which is recommended actually.

What do I do here?

Why would I go and put my thing on an iTunes right now?

Can I wait till later?

You can, however, I would recommend

making sure to get up on iTunes right now.

Yes, even with one episode.

Not everybody is gonna find it, it doesn't really matter.

This is like the difference between,

you know building your house and your housewarming party.

You're just making sure the house is stable

and everything is connected, in case there's an error,

you can fix it,

and then your housewarming party is like your launch party,

when you make a big deal, you send everybody the podcast,

it's okay.

So, having that one episode in your hosting account is fine,

and then you upload it just like we did,

and then you connect it to iTunes

like I'm about to show you,

and that way you know everything is set up,

and then you can tweak and change things, add new things,

and then get ready for that big launch day like you will.

Alright, so what did we do?

Well, to connect to iTunes,

like with the other directories like Stitcher

and also Google Play,

I'll add instructions those two

underneath this video for you

'cause I don't want to waste your time,

it's basically the same thing for each one,

but iTunes obviously is the big one.

You're gonna have to have an iTunes account

in order to get access to this.

If you don't have one, just set one up really quick,

and then again, go to podcastsconnect.apple.com,

and then you're gonna be prompted with,

you know setting up a new show,

and to do that all you have to do is include your RSS feed.

As you can see here, we are in iTunes Connect.

I connected my account,

and all you have to do is paste that URL,

the RSS feed into the space.

And now to test it, first we want to hit validate,

and this just makes sure

that the podcast is set up properly,

it pulls in the right artwork,

it pulls in the right description,

it's actually gonna tell us what's wrong if anything,

and now already you can see that there's something wrong

and the thing that's wrong

is this feed has already been submitted.

Other than that, everything else is okay,

and this is what you're gonna see.

If it's ready to submit,

you will see that this submit button is highlighted,

everything else will be okay.

It'll say ready for publication or something like that.

You'll even see the episodes

that you have in there in your feed already,

again this pulls this in from Libsyn.

If I were to add another episode in here

and hit publish on that other one,

it would automatically show here

because it is actively calling for what is in that feed.

So, actually I wonder if I could do that.

Alright now, just for fun,

but lets go in here and click publish.

Oh, well I can't do that

because I haven't filled out all the details,

but that's okay, but you get the idea

If I were to do that

and spend time filling out all the details

for that test episode here in podcast connect,

you would see it here as a another episode here.

Now, if you're ready, you just hit submit,

and then you wait.

Now, you can wait anywhere between four hours, 8 hours,

to sometimes a few days.

It depends on the human beings over there at Apple

who literally check this out

and make sure it's okay and legit.

So, that's how it is, and that's how your submit your show.

Once it's ready, you will get an email.

You'll get an email and it'll say,

hey your podcast is ready

and it'll be up on the stores very soon,

and then you can go find it using your keywords

or just, you know typing it in,

or you might get an e-mail that says,

sorry, something is wrong,

and thankfully they've been a lot better lately

at telling you what is wrong,

so you can go in there an fix it,

and sometimes it's a swear word in your description,

other times it's something to do with the size

or the quality of your artwork.

They'll tell you what's up

and they'll be able to help you fix it.

So, that's how you submit to Apple and iTunes,

and it's basically the same thing

for Stitcher and Google Play,

and like I said we'll have the links for those

right below this video for you, too.

Now, one question I always get is,

do I need a website to actually host my podcast?

Well, for hosting your podcast, no.

I just showed you how to host your podcast,

you can even submit it without a website,

but I would highly recommend having a website

for your podcast because that's a place

where you want people to come back,

where people can discover new things,

where you can have call to actions,

like subscribe to your e-mail list,

and all sorts of things,

you can potentially even sell products on your website, too,

for your podcast listeners,

and you can have show notes.

Show notes are detailed notes about each individual episode,

each episode would have it's own essentially blog post

where you can include a player,

and I'll show you really quick in just a moment

how in Libsyn, you can grab a player for

each individual episode

and just plop it right into that particular blog post.

Super simple, I actually have the blog,

obviously smart passive income

where I use a custom player that I built called,

a Smart Podcast Player at smartpodcastplayer.com.

If you want to check that out once you get up and running,

you can totally do that,

but this is a player that we created

and this is what hosts the podcasts on the website,

and you'll be surprised.

There's actually a lot of people who actually listen

to your podcast not on iTunes or Stitcher or Google Play,

but actually on your website,

especially those who are finding you for the first time.

So, you want to make sure their able to listen to a podcast

and obviously within your podcast,

you want them to be inclined to subscribe,

so they can get it automatically downloaded

onto a device later.

So, I'll show you really quick

how to get a player from Libsyn,

and where the code is that you can plop into your website.

Okay, and over time you're gonna see your stats increase,

again remember this is a test episode,

so that's why I'm only getting a couple downloads a day,

if that, but once your podcast is up

and running it's really cool,

you're gonna see the stats grow over time,

you'll see that when you publish a new episode,

you're gonna get a giant spike from all your subscribers,

it's gonna go back down again,

but not down as fasras it was,

and then your gonna get an even bigger spike,

and that's kinda the sequence of events that happens

as you begin to get consistent with your shows,

it's really fun.

Now, to go to your older episodes here,

you just go to content, and you to previously published.

Here are the three previously published episodes

for this test podcast,

and I'm just gonna go and click right here where it says

link and embed.

So, I'm gonna click on that,

and this will give you a number of different player styles

if you scroll down below.

So, I can get for example, you know the standard one

or the legacy one, I can get this custom one.

Typically the standard one works out pretty well,

but you can do the custom one with it's own image, too,

if you wanted to. Either one it's all good.

What you do is set there parameters for the embed code,

and then you hit preview get embed code,

and that'll give you the link,

and you can get a preview for it up there.

As you can see, it just automatically pulled in my artwork,

and this is what you include in your WordPress

or your Squarespace blog post,

so that you can actually play your episodes

within your content, too,

and then it terms of the written content

that goes along with your podcast episodes,

you can be as detailed and summarize as much as you want.

Remember, a lot of people are coming

to your website to see this,

and the more detailed it is,

perhaps the better impression it will make.

You can even make it very useful,

saying I talk about this at this time stamp,

I talk about this topic during this part of the podcast.

You can even have information in links

related to your podcast,

which is really the big benefit there for us.

Any links and resources that you mention on the show,

you can say hey by the way,

all these links and resources are mentioned

on the show notes over my blog,

you can go there by going here,

and that way even sometimes those are affiliate links

or product links so that you can even begin

to start making sales and monetize your podcast, too.

So, that's how you can get your podcast

connected to your website and how show notes work.

Okay, so sequence of events one more time.

You get set up with your hosting company,

you can try Libsyn or Buzzsprout.

Then, you can get your show setting all correct,

collect your RSS feed,

that's again what you submit to iTunes,

and Stitcher and Google Play.

You also wanna make sure you upload your first episode,

put in all the details there,

and that way there is an episode that lives on your feed.

Actually if you were to submit your feed

without an episode already in it, you will be denied,

so will have to have to have

at least one episode to get approved,

and then you kinda wait a little bit

until you get that email from apple

and the other directories to say yes, your podcast is live,

and then you can go out there

and share it with the world in whatever way that you want.

Wow! We covered so much across the last three videos here.

I'm so proud of you for getting this far,

and getting you show just ready for launch.

Now, obviously there's a lot more to this podcasting thing

then getting your podcast up and running,

and you're essentially there,

but there is so much more to this.

For example, the launch of your podcast,

how do you make sure that there are listeners

there on the other end the day you launch?

What about over time, how do you keep growing it,

how do you get more exposure for the podcast,

how do you connect with other guests

who are gonna share this?

There's so much more to this,

what about monetization and sponsorships,

and advertising, selling your own product?

What about tactics for helping listeners stay

and listen on further through that episode that you create?

There's so much more to this,

which is why I created my course Power-Up Podcasting.

For those of you who want to go all in with me on this,

you kinda get a gist of the style of my teaching.

If this is something you like,

and you wanna get everything you need to know,

in a way that allows you to do it,

and execute and get results from it,

like the hundreds of other students

who have taken this course,

I highly recommend at this point

you upgrade to my course Power-Up Podcasting.

In addition to that content,

you're also gonna get access to me in office hours

and access to a community with all of those other students,

alumni, and current students who are there

to help motivate and support each other.

So if that's something that sounds interesting to you,

all you have to do is go to poweruppodcasing.com,

you can check it out right there.

If not, that's okay, perhaps you're just ready to go

and that's just totally fine, too.

I'm just super thankful that you are taking action here,

and that you're committing to podcasting,

and Power-Up Podcasting will always available to you

if you change you mind in the future.

So, for those of you watching this on YouTube right now,

best of luck to you.

I'm so thankful, and I'm exited

to see your show up on iTunes,

and the other directories very soon.

Good luck.

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