the most simple way to look at it would
be you you optimize for a word that
doesn't exist then you created an
environment that only you control you
know nobody else is in there so you're
variables and then in the most simple
setup you'll create five pages on the
same domain that are exactly the same
and you'll index them all and then on
the number-3 page you'll change one
thing now we're down to one single
variable people ask like what about
duplicate content well if there is a
duplicate content penalty it's now
applied to all five the same anything
that was maybe there's a penalty on that
domain it's now been applied to all five
pages the same obviously you need a
unique URL so what I'll do is I'll put
the keyword as close to the dot-com as I
can and then a random letter strings so
- letter letter letter - letter
literally and that gives you a unique
URL but otherwise the the pages are
gonna be identical and then from there
if you change one thing you've got it
down to one variable so if you want to
say is the h1 or ranking factor so you
would put one h1 on say number three
you're containing the target keyword and
as you'll see it go up and you know
that's a positive factor you'll then
want to run that multiple times you want
to replicate these tests and if you can
do something four times - five times in
a row you're inside of or just outside
of statistical significance but one big
thing to think about is they're running
it in the inverse so that the first time
we put it on the number three and we saw
it go up when when you run in the
inverse you'll put it on the one two
four and five and then the three should
drop because you've run the tests the
other way and that's how we get to real
confidence in what we're doing because
you know people talk about Google could
be tricking you or something that they
can't tricky in the inverse
you know they can't run it you can't run
something and get get a repeatable
result in the positive and then also get
it in the negative and then once you've
got that then you feel pretty strongly
about that yes this is or is not exactly
wow that's like dangerously simple right
like not easy to implement I imagine but
like that's so clear
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