- What's up guys?
Pat here with Caleb.
And you know usually he's in the back and you can't see him
because he's doing all--
- Usually I'm like filming outside as people
take the phone call, then we like hide me in the back.
- It's a production.
- Yeah.
- But, since you're the one in here now,
we didn't have anybody else to film out there.
- Yeah, there's no outside stuff, we hope it sounds okay,
you know, we'll see.
- We'll see because we are not monitoring this,
but thank you for sticking around and watching this.
Today we wanted to talk about not just Tactics in a Tesla
and like how that is all done, but mostly just the YouTube
channel, a lot of you know I've been pretty heavy
on YouTube recently.
We wanna talk about what we've learned,
what we're discovering, what is still a mystery to us,
and we know a lot of you are on YouTube as well,
obviously if you're watching this,
and we just wanna kind of have a discussion
for however many minutes this is.
And also, Caleb, I don't know if you know this about Caleb,
but he's a pretty punny guy, meaning he's really good
and witty with puns and so you might see some--
- We'll try to pepper those in throughout.
- We'll try to pepper those in throughout this video.
So, and now we have to do it or else we have to restart
this whole thing, or just take that part out and edit
if we don't actually do that.
But, we'll see what happens.
Okay, so we've been going four to five days
a week on YouTube.
This was a suggestion from a number of different YouTubers.
But it's real interesting because then I see a lot
of YouTubers who are going only once a week,
who are going only twice a week,
who are getting amazing results, so how do you feel, Caleb,
about the whole cadence of five days a week versus,
or even seven days a week, versus slower, but high quality?
- I mean, it depends on what kind of videos you're making,
I think, a little bit.
Some videos take a really long time to make
and are little bit more involved,
so less frequent maybe is better.
You can go weekly.
You could go twice a month, once a month.
There are some YouTube channels that are extremely popular
that break the mold and they release videos once a month.
So, you could do that if you want,
but we found that the more you publish,
the more you are active on the platform,
YouTube specifically, the more likely you are that your
videos are gonna get suggested to someone that's watched
your videos, and then it's just a sheer quantity game too.
We probably did a weekly video for about a year
a couple years ago.
Got to up 50 videos in a year.
In the past two and half, three months,
we've put out 50 videos.
- Yeah.
- So, we're still trying to figure out what's better,
but obviously the growth has been better
putting out more videos.
- Right.
We've just been more conscious about promoting the channel,
putting it onto the website, putting it into the email
autoresponder to get people to understand that,
hey, this is where we're focusing right now.
- And when you experiment when you're putting out
that many videos, one might pop, as we like to say,
like, oh, this video is growing really fast,
it's getting a lot of views right now,
and when you're putting out one video a week
or one video a month, it has to do well.
Otherwise, the next video could hurt and your channel
could start to kind on a downward slide.
- You can still experiment, but it takes longer to see
kind of what's working, what's not.
We've already seen videos that I thought
we're gonna do really well because they do really well
on other channels, like--
- Yeah, let's talk about them.
So like the phone productivity one.
- Productivity video, which you put a lot of effort
into making look great.
It's high value.
Like, it's getting no views.
- Yeah.
- And we didn't do anything different.
- And then a passive income video that is filmed
like all the rest of them, doesn't have a special thumbnail,
really, it's you standing there next to some text.
- Yeah, we'll throw up the thumbnail for you to look at it.
- But just for that one specifically, for whatever reason,
YouTube picks it up, and by that we mean it shows up
in browse features for people, so on their homepage,
or other places either in the app or on the website,
and suggested, so that video is getting suggested
while another video is playing.
So, underneath videos there's about 10 videos
on the mobile app or on the website
they're on the right side, so these two places,
browse and suggested, are where videos
get kind of picked up by YouTube--
- Right.
- And get a lot of views.
So, that passive income one, was on.
- Yeah, three passive income business models,
and we'll put a link to it in the car so you can see it
and kind of try yourself to even dissect.
I mean, maybe you know a little bit more than us.
I'm sure many of you do in terms of why that one's
doing very well.
I mean, the watch time is great.
It's about seven minutes watch time,
which is higher than average, so that helps.
But, you know, it's getting 2,000 to 5,000 views a day
on it's own and we have videos that have been out
for a while that are just getting,
and only have 2,000 to 5,000 views total.
- Yeah, and this can happen, not right when you publish
it, either, so the standard trajectory of a YouTube video
is, in the first 24 to 48 hours,
it gets kind of a set number of views.
Like, if you publish one video a week, every week
and you have a hundred thousand YouTube subscribers,
all your videos will get about the same amount of views
just from your subscribers coming back,
people checking the home feed and general suggestions.
- But it's not a hundred thousand people
watching all the time.
- Right.
- Not even close.
- On average to me, I've been researching YouTube
and just kind of watching how YouTube works
over the past few years.
Usually 10% of your subscribers is that number.
So unless a video gets picked up, starts to go viral
or you push more traffic to it, so I always ask you,
did you email your list, what kind of stuff
did you do on social to push views,
because if you wanted to,
you could get more views to a video because of your reach.
- I do that sometimes with certain videos
that I'm like, this would be really helpful,
even though I want all my videos to be helpful
and they hopefully are, some I know are like,
okay, I really wanna make sure people see this.
So, I'll do an email blast and I will follow up
with people who don't open that email.
I'll push it on social a little bit more
and, you know, you see a little bit more views,
but even then it's still--
- 20 to 30% of your subscriber count--
- Yeah, 30% is the count when I go and look at the traffic
and the traffic sources.
You can see that about 65% are not subscribers.
- Yeah.
- Which is kind of crazy and I don't know if that's people
who follow me via email on social who aren't subscribers
who then come and see it, but then, I don't know.
- Yeah, and as your videos get picked up more by YouTube
search, browse, suggested, your views by not-subscribers
will be way higher.
- [Pat] Higher, right.
- So on my channel, I think it's like 97% of the views
are not-subscribers because the videos I make on my channel,
or at least I have in the past, are gear related,
they're gonna show up in search, they're gonna show up
in suggested when somebody's already watching
this other video about this camera I made a video about,
so your job as a creator is to do a good enough job
when your video does show up to convert them
to a subscriber.
- [Pat] Yeah.
- So, we've also been doing a lot of work in that realm
over the past six months since we knew
we were go really heavy on your YouTube channel,
so, what are some of the things we've been doing
to get people to subscribe to the YouTube channel.
- Well, we've doing the usual, call to actions.
- At the end of the videos.
- At the end of the videos.
Click the bell notification icon to get notified
when new videos come out.
- So that helps the trajectory.
- That helps the trajectory.
- Velocity, too, is another word.
- We also offer a pen for people who comment
within the first hour, which encourages them to subscribe.
That's been pretty good.
I'm mean, even if that doesn't really help,
I still like doing it anyway--
- Yeah.
- For the community, it's kind of cool.
I think what's been really helpful for subscribers
is the give-a-way we did with KingSumo.
KingSumo is an app that you can use.
It used to be a WordPress plugin only,
but actually I just did an interview with Noah
that's gonna go on the podcast.
It may already be up there.
You can see all the links that we're talking about below
in the description.
But, he just made KingSumo free for everybody
and it's not WordPress plugin based now,
anybody can use it.
And part of the reason why this plugin does very well,
or this app, excuse me, is because you can create
a viral contest, meaning you get people to enter their email
to gain an entry, but then they can do other things
to get more entries.
One of those things you can have them do is subscribe
to your YouTube channel.
Actually, the API speaks to it so that it can confirm
that a person is subscribed.
I said, "Okay, if you subscribe to my YouTube channel
"you'll get 10 additional entries."
So it was like way more than anything else they could do.
- So it was like following on Twitter
was one or two or something?
- Yeah, Instagram was like one, but--
- So you're pushing people to YouTube through that contest.
- Yeah, totally, and it worked really well.
We saw three or four thousand new subscribers
within that month period just from that contest alone,
which was really cool.
- Collabs have been another thing.
- Collaborations have worked really well.
We had one with Sean Cannell, who is another YouTuber,
and that we saw surge.
Amy Landino we saw surge.
Roberto Blake we saw surge.
Antonio Centeno was gracious enough to kind of create
a video on his own.
We didn't even do a callab for his channel,
but he decided to create a video and link back to the video
and I saw a surge on that day too, so callaborations
have been great because you have other people saying,
"Hey, we are friends, now go and follow this guy."
- Yeah, and that's the fastest way I think to grow
on YouTube, other than going viral or having YouTube
help you along, is growing your network, making videos
on each other's channels.
It's been just something people have been doing
for a long time, but you're not expecting to double
your subscribers or something, like you're not expecting
a hundred thousand people to come over from so-and-so
person you collaborate with, but every little bit helps.
So if it's like an extra 500 hundred that day
or an extra thousand, even an extra 10,
depending on where you're at with YouTube,
your audience is already on YouTube.
Your potential audience is already on YouTube,
so people that constantly are checking YouTube
to watch more videos, they already follow certain people.
They already watch certain people's videos,
so if you can have YouTube recommend your videos
next to those people, one really good way
is by collaborating with them, then they'll see your face
more and they might subscribe and they might help
your channel grow.
- Yeah, like I've noticed that when I go and watch
a lot of Roberto's videos, I see some of my videos
come up now too because we've done collabs.
I've been on his channel too, so YouTube is understanding
that we are sort of partners in a way.
The interesting thing about Roberto, I love his channel.
His videos are so useful.
I was asking him about his most popular video
which is a video about passive income, right.
Like, that's what I teach.
And he has like 1.2 million viewers on it.
And I was like, "So, did it just pick up right away?"
and he was like, "No, it was kind of sitting there dormant
"for six months and then all of a sudden
"YouTube picked it up."
And that got me really excited because any of these videos
that we're creating right now could get picked up,
but we can't even begin to--
- And you can't really plan for that.
- No, you can't, that's what I was gonna--
- You can keep showing up, you can do your best
on thumbnails, titles, descriptions, tags,
all the technical stuff, but you also just need to show up
consistently and make good stuff.
And we have had a couple of friends,
Amy Landino is one of them, Matt D'Avella,
who directed the documentary about minimalism
that's on Netflix.
He showed up on YouTube weekly as well for over a year
and then just kind of got picked up.
One of your videos goes huge, just like it did for Amy,
he had one about his minimalist apartment
that went into the hundreds of thousands pretty quickly,
and then YouTube takes you and says you're a creator
on the rise, and it just kind of compounds on each other.
But, I think that only really happens to people
that have shown up consistently because when you go
to a YouTube channel to decide if you're gonna subscribe,
you usually don't just see one video
that you're interested in.
You kind of go through the backlog to make that decision.
So, you kind of have to have that library
for people to commit to.
- Library's a good key word, I mean, I remember
the interview with Sean Cannell here in the Tesla,
he was talking about how like when he started he just built
this bank of things that people were looking for
and eventually things started to get picked up.
That's different than the vloggers
who are sort of journaling their daily life.
Those aren't things that are likely to get picked up later,
but you are building a community and that's how you
are able to kind of surge from there.
I'm trying really hard to build a community as well,
a lot of you who are watching know about Team Flynn.
I, one day, was just like, "Hey, you know what?
"I need a name for my community and I'm just gonna name them
"Team Flynn because you know what,
"we're all in this together.
"I may be the team captain, but let's play this game
"together and help each other out."
And so, people have been gravitating toward that
and I think people like that because we are in this together
and those of you who are part of Team Flynn can related
to each other, right.
And so, I wanna create like shirts and stuff for Team Flynn.
I think that'd be kind of cool.
But that's where a lot of exponential growth can come
as you start to foster that community, get people involved
in sort of that element of YouTube.
- So what would be some potential shirts
that you could make?
So you say, "For the win," because win and Flynn.
- Team Flynn for the win.
Win to Flynn, no, that's kind of like a more of a
presidential campaign kind of thing.
Flynnspired.
Team--
- Flynnstones.
- No, no.
Flynnovation.
Flynnside my head, that's bad.
- Flynnside out.
- Ooh, that's a good one.
That could be the name of my vlog.
- So why don't you vlog much currently
in our current strategy?
You did it a little bit right before we start
to kind of start it--
- Get a feel for it.
- To get, kind of warm up the channel, get the personality.
And everyone that you've talked to says vlogging's
not a good way to start your YouTube channel
because no one's gonna find them in search,
maybe you're not interesting enough,
it's a hard way to grow an audience.
But, there are huge channels were people vlog.
So, how have you thought about it now as kind of a format
for making videos?
- That's a good question.
I think if I were to vlog, I would still want it
to be relatable to what my audience is primarily on YouTube
for which is for information and inspiration
and entertainment, I guess you could say,
is a part of it as well, to help them with their businesses.
Vlogging I feel is,
those videos are consumed for a different reason.
- [Caleb] Yeah.
- But, that's not to say I shouldn't do that.
I just, number one, don't have the resources at the time
right now because that's a lot of commitment, right.
- Yeah, I think people confuse vlogging as the type of video
you make of, I need to show my day,
I need to show a time lapse, I need to show food
or be on a boosted board, or whatever, and there are people
that can vlog and make those really, really well.
- Can I vlog and still be informational and inspirational?
- Right.
So to me, vlogging is a kind of a format--
- Style.
- Or style.
- Okay.
- Just like standing in front of a tripod and talking
in front of a wall is a style.
- Define that style for us.
What is a vlogging style?
- So, vlogging would just be, to me it's just how you're
using the camera and how you're using editing
to keep someone's attention.
So, when you're vlogging, there's a lot of movement,
you're moving around, the camera's moving.
There's a lot of edits, there's a lot of cuts.
So, if you can think of how you can do that
without necessarily sticking your camera on a whatever,
on the end of your arm and walking around,
you can still edit that way, have the speed,
have breaks in it with music or whatever.
- Plus you're seeing the environment where that person is
and the environment changes, right, so the location
becomes an interesting character in the story.
- Yeah, yeah.
- Yeah, I think that's why people like Tactics in a Tesla
because it's not just an interview,
but it's you're on a car ride with us.
- Yeah.
- Right, and the other guests,
we go and end up a coffee shop--
- We're literally driving in circles right now.
That's the secret to this episode.
- Yeah.
- Because, yeah, normally we go somewhere and I can set up
for the candid interview part,
wherever we are at a coffee shop or something.
Right now Pat's kind of driving us around.
- We've literally drove by our office like--
- A couple times.
- A few times now.
We're gonna head back, but as we finish up here
I'm gonna make a uey, a uey up here.
Are "uey" ready for this?
Next question.
- I am.
I can't think of anything with uey.
That's a hard one.
- Really?
- Maybe like Huey, uey.
- Huey, uey, Huey, Dewey and Louie?
- Yeah, that's what I was trying to think of.
- I was thinking of innie or outie,
but that doesn't make sense.
- No, it doesn't.
We lost that, you guys.
- Yeah, we totally lost it.
So Tactics in a Tesla.
- Mm-hmm (affirmative).
- People have responded very well to it.
- Mm-hmm (affirmative).
- And I'm excited to continue it and we have more interviews
coming, which is great.
We've discussed a second level to this style of filming
that I'm debating whether or not I really want to commit
to it because it is gonna be a commitment,
both in time and money, in terms of investing into what we
need to make it happen.
So I wanna pitch this to you guys and I want you to tell me,
this is gonna be the first time any of you are hearing
about this and I want you to tell me what you think of it.
So instead of Tactics in a Tesla where we're talking
strategies with...
Go ahead.
- I think he's waiting for you.
- Oh, hello?
- We're doing this live.
He's not gonna go.
- He's not going.
- Uh, no.
This is like in Portlandia where the two people
try to let each other go and then they set out lawn chairs
and get on their hood.
So here's our idea.
The idea is...
Go ahead.
I just set you up.
- Oh, thank you, thank you.
So the idea is instead of a Tesla, we get a DeLorean,
and a lot of you know I have this love and obsession
with "Back to the Future."
And that's the idea, I'll just get a DeLorean.
- No, there's more, so...
And we've been talking about this for a couple years.
- For a couple years.
- So, we would have a DeLorean because we would want to
have guests, just like this.
We'd film it in a similar style, at least the car part.
- Right.
- But, you you wanna talk about people's pasts.
- Going back into time.
- So we would, or you, would talk to them
about pivotal points in their past.
- Right, how they got started and what they're doing
and not just entrepreneurs, it could by anybody.
- It could be athletes, it could be musicians,
it could be--
- Whoever.
- Anyone, yeah.
And you'd punch in the date.
- Right, we'd have the time circuits and I can go,
"Okay, Caleb, tell me the significance of (beeping noises)."
- I'd be like, "Oh, that was when, I lost my job," or
"I was a world champion in chess
"and now I did something else."
- Did you really?
- Neither of those things have happened to me.
- Oh, okay, I was wondering.
But, A, the DeLorean, you know, that's kind of--
- Write-off.
- A write-off.
I get to write-off the DeLorean, right,
and I get to use it as a prop in sharing
some really cool stories to going back into time.
Number two, I'd be able to connect with some amazing people
and it just becomes a really interesting way to do that.
Number three, I'd learn, I'd get inspired.
You'd be there in the car with us.
But number four, the second half of those interviews,
if you wanna call them that, would be us getting out
of the car and going and doing something related
to that person's past.
So, one idea was like if we had Gary V. in here,
we go and end up at a liquor store or a wine,
a place that sells wine.
I don't wanna say like BevMo!,
but somewhere more interesting.
- Yeah.
- No offense if you work at BevMo!
But then he could tell me about how to look at wine
and how to sell wine to somebody and then I wanna see him
sell wine to somebody who walks in and I'd attempt
to do the same thing.
- Yeah, so the goal would be to take something
from their past, maybe surprise them with it,
if Gary watches this it's all ruined.
- [Pat] Yes.
- This entire idea is ruined.
- [Pat] Yeah, don't tell him.
- So, you would go to do something in their past
because he used to work at the liquor store with his family
and he used to sell wine.
So we'd go into, maybe that liquors store,
if it still exits, I don't even know, have him teach us
how to sell wine.
Have Time Ferriss teach you how to tango, or something.
- Or kickboxing or whatever he...
- Yeah, so something from somebody's past that they
committed themselves to and learned a lot from,
and then learn from them what they learned
during that experience.
- Yeah, and I think that'd be really fun,
somebody we spoke to privately about this was like,
"That should be a Netflix series of videos."
I was like, "That would be awesome."
But, obviously, quite a bit of a commitment to go
and get a DeLorean, but, you know, I just wanna make sure
it's a good decision, that it's practical,
that it makes sense that I have a place to put it.
- [Caleb] Yeah.
- Definitely don't have garage space.
So yeah, haven't pitched this to my wife yet,
so we'll see what she says.
But--
- What would you call it?
Pat to the Future.
- Oh, god, that's so bad.
But, yes, no, I would say--
- Past.
- I would say like "Back in Time"
or something related to that.
There's a lot of great interviewers out there
and I've been told I'm a decent one.
You know, I watch "Hot Ones."
And I love "Hot ones."
- [Caleb] Sean's real good.
- [Pat] Sean's an amazing interviewer.
- I would love to have an interview show
where you interview interviewers.
- That's be legit.
Supermeta.
- Yeah.
- But, yeah, anyway, that's inspiring me
because he's connecting with amazing people
in his special stage with the wings and stuff
and I don't wanna jack that or steal any of that,
but I think using him and others as inspiration
is really interesting.
Yeah, as we finish up,
I wanna ask you what you think of that idea.
Is it something I should do?
Is it something you would watch?
Any other questions about that?
Help me think this through, guys.
Is it a no brainer?
- Who would you want on it?
- Oh, gosh, yeah.
- And what would be their thing from the past
that we could surprise them with?
- Elon Musk and we would sign onto to PayPal together.
That's bad, that's really bad.
No, we would build rocket ship or play video games.
Video games was a big part of his past.
- Yeah.
- I'd love to play video games with Elon.
That would be a dream of mine.
But, that's a tall order.
But, I also know that you don't know if you don't try.
- Is that what they say?
- That's what they say.
You don't know, that's is, right?
You don't know what's gonna happen unless you try.
- Okay, it's just I haven't heard it that way before.
- Okay.
Um, who else would I love on?
I would love, gosh, so many people.
Marie Forleo, Tim Ferriss, but let's think outside of that.
I would love to see athletes.
- Like Michael Phelps or someone at that level.
- Yeah, gosh, like amazing.
- How do you get to that level?
How do you stay at that level?
- Part of my brain is like who are you to even consider
interviewing somebody like that, but I also know that
that's just my resistance coming and saying like,
you know, are you sure you really wanna do this,
and I do, I really do.
And I just want to make sure that it's something that we
continue moving forward with.
I think other questions are, does it live on my current
YouTube channels, become another thing?
Gosh, I'd love to interview Oprah.
- Yeah.
- Let's think big, guys.
Who should I interview on that show if it were to happen?
But, I'm getting really inspired by that,
so that's something I'd like to explore.
Maybe that's phase two of this, what Tactics in a Tesla is,
what it becomes.
This will become a part of that story.
- Yeah, I think it's just an interesting format
to ride in a car with someone, to have coffee,
to do something from their past.
- Yeah, inspired by Jerry Seinfeld.
He was kind of one of the first to do it
and then Carpool Karaoke.
It's all in the same genre of style,
but I think with the DeLorean and my interview style
and geekiness, I'd love to have Earnest Cline
who wrote "Ready Player One."
He owns a DeLorean himself.
We could race our DeLoreans together
or do some VR stuff.
- Yeah.
- He'd a be a great one.
Yeah, anyway.
Andy Weir would be great.
- Coming in 2019, 2020.
When is this, when is Pat to the Future along?
- I don't know if it's gonna be called Pat to the Future.
I don't want it to be about me.
It'll be about going back into time
or something about origin stories.
- Yeah.
- Or history, I don't know, I don't know.
But we're just jamming here guys.
You guys are in the car with us as we think this through
and I'm just so thankful that you're part
of this conversation with me and I'd love for you
to continue this conversation, like I said,
in the comment section below,
descriptions for all the things we're talking about.
Hopefully it has helped you guys
with your YouTube channel and stuff.
- You can call it Pastime.
- I got it now.
Pastime because we're passing the time.
- Yeah.
- But you meant like pastime like a hobby or something.
- Pastime, yeah.
- That was pretty good, multilevels, multilevels.
Pastime, let me know what you think.
- We'll see.
- All right, thanks guys.
Appreciate you watching.
Make sure you subscribe if you haven't already
and let me know what you think.
Any final words, Caleb?
- I just wanna know who they want on the show.
- Yeah, in this show, Tactics in a Tesla,
we're gonna do this in the meantime--
- [Caleb] Yeah.
- But you can be sure that if this other project
moves forward, you're gonna get some videos
of the decisions that we make and scoping out a DeLorean
and trying to find one.
I'd want like a legit one.
I wouldn't want like a refurbished--
- Like a clunker one.
Do they make new ones?
- Well, they're all kind of clunkers in a way,
but I mean like a 1982 or 1981 DeLorean, preferably--
- Modded out with "Back to the Future."
- Modded out, yeah.
I don't know if I want it modded out on the outside.
I think on the inside would be nice, but on the outside
I think it might draw too much attention and be maybe
a little wacky.
- Yeah.
- Maybe not, I don't know.
I think the inside would be great if it was set up
for talking about people's pasts.
- I think so too.
- For sure.
- Right, cool.
- All right, guys thanks so much.
Where can people find out more from you?
I know you have a YouTube channel.
- Yeah, my YouTube channel teaches people
how to make better videos.
You can find it at Caleb Wojcik.
Hard to spell, W.O.J.C.I.K.
That's it.
- Thanks, man.
Bye, guys.
See if these punks can do 90.
(engine accelerating)
I don't know how they found us.
- What?
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