The Keyword Golden Ratio Formula With Doug From Niche Site Project we'll see you tomorro#Best Education Page #Online Earning

all right hey what's up it's Doug

Pennington here I'm gonna talk about the

keyword golden ratio and go into some of

the details of the formula I do get a

lot of questions about the formula and

why certain things are the way they are

so I will talk about it today and I

didn't share this link to Facebook or

other areas yet so I'm gonna do it right

now and while I'm doing that I'm gonna

try and talk at the same time I will

tell you that the key word golden ratio

if you're unfamiliar with it at all it's

gonna blow your mind

first and the thing I can tell you about

it is it's a data a different way to

find low competition keywords it's fully

manual and there's no real good way to

automate it there's just not a good way

to automate it at all and that is a good

thing because basically if there's

something that can be exploited through

a tool then it can be abused and people

will abuse it and next thing you know

it's not going to be effective anymore

so that is you know not a good thing in

general so I do see that we have a few

people in and they're watching so cool

I see Wesley I see Nick what's up and if

you're new to the channel and you just

started watching recently thanks for

joining

let me know in the chat I'm interested

to hear you know if there were new

people I just want to give you a shout

out say thanks and basically get into

the keyword golden ratio I'm gonna

describe the formula I should have I

should have like wrote it on a piece of

paper so I could hold up but it's

basically on a specific ratio and I've

videos about I'm probably gonna do more

videos just so there's more material

about it but in essence the key word

golden ratio is the all-in title results

so all in title is an advanced Google

search like command so you type in all

in title colon then whatever your search

string is and then you divide that by

the search

I am the local monthly search volume

sometimes people call it an LMS so you

take the all in title results divided by

the LMS and then you get some number and

you want that number that ratio to be

0.25 or less that is in the golden ratio

area and the key thing and one of the

things I'm going to talk about today is

the LMS needs to be the local monthly

searches needs to be less than 250 I get

the question all the time people you

know they say hey I found this great

keyword golden ratio term it gets 10,000

searches and I tell them that that's not

really gonna work out how they think it

is and they need to you know make sure

the local monthly searches are under 250

okay I see Tom's on awesome thank you

for joining up cats on Dennis world

travels which is Steph and then Sarah

from Tasmania awesome thanks for joining

and Nick says one site that you have has

zero backlinks and like it's one month

old and you did a kgr and it appeared on

page 2 for eternity gets 50 searches per

month it works it's it's amazing that it

works and I should probably stop telling

people about it so by the way in the

chat let me know are there other people

that have used the keyword golden ratio

just say hey yeah I've used it and it

was awesome or I used the keyword golden

ratio and the stock that didn't work

whatever let me know about that as well

okay so the main idea with the keyword

golden ratio is that it shows you sort

of a supply and demand on the internet

or at least in Google's index of like

what's out there that's the whole title

and then it tells you the demand which

is the local monthly searches and if you

know the supply and demand then you can

make a decision based on the ratio that

you get and one of the reasons we look

at 0.25 or less

is because the sheer number of results

is smaller so we'll look at the specific

numbers so it's like really clear what

I'm talking about and let's see so

Wesley says I you haven't done any key

word golden ratio post yet but you will

shortly so let me know what happens when

you do and then Steph on from world

travel you're trying to but you haven't

published an article yet and okay so

Nick is saying I don't think it has to

be exactly 250 but yeah roughly 4 to 500

is where you'll get into more

competition you've been the 0.25 ratio

of it okay so like this and I'm probably

gonna make a whole other video after I

clean up my thoughts I mean this is

actually super helpful for me to hear

what people are saying so a few things

right off the bat first it's a ratio and

it's data-driven and I have to provide a

formula the formula must be rigid and

the numbers that I give are Ricky 22:5

LMS of 250 that's the formula right

stick with the formula however you know

you know in an art and as a musician

there are many different forms but you

have to learn the rules before you could

break them nick is starting to

understand the rules pretty well he

knows when to break them so here's the

reality about the keyword tools keyword

research tools that are out there even

if you're getting data from Google

they're all estimates right so if you

actually look at the data that Google

provides if you're in AdWords or if you

have some ability to see the actual

monthly searches like you get the

average monthly searches across the year

there are peaks and troughs in the

service volume that's just the way it is

I mean things are seasonal people are

you know looking for Christmas

decorations around the holidays but

they're not looking for them

right now so the point is any data that

you get on the keyword search volume is

an estimate it's not exact always no

matter where you're getting the data is

just an estimate so that that's one

factor that is a big factor people you

know people take data that they get from

a tool as like the truth and it's just

the best guess that you know whatever

tool has at the top so that's number one

the second part is only actually look at

the data and we actually look at them

like the sheer numbers so let's plug in

some numbers let's say let's let's stick

with the formula let's say the local

monthly search volume the LMS is 250 so

that's right at the max and we're gonna

do some math so it's always scary to do

math in my head live with a bunch of

people watching but I'm gonna try so

we're aiming for a kgr of 0.25 so that

also is the max 0.25 and then we have

the local monthly searches of 250 and we

look at you know 25 percent of 250 we

end up with like now now my math is is

family so I'm just gonna I'm gonna type

it out so it's 250 and the actual amount

that we're giving and then make it easy

so we're looking at about 62 results for

the all in title search right so that

means if we are targeting a specific

term and we are at the max of 250 and

0.25 there are only like 60 or so

competitors who are actually targeting

that so if we just do a little bit

better job than maybe we should rank at

least in the top 62 if we're generous

maybe it's the top hundred okay but

still that's normally a lot better than

you know you published I mean when I

first started making Mitch sites I

published stuff it didn't rank in the

top 250 like ever like it never ranked

so that is obviously not helpful so and

pre Tom what's up and let's see D card

Thank You Preet I'm asked a question by

the way feel free to ask questions now

we're gonna try and keep these sessions

tight so go ahead and ask your questions

as you think of them and I'll go through

the queue and answer them at the end and

Q doc thanks for the help on the math I

thought I was gonna guess it I mean I

can do the math in my head but you know

as soon as you start plugging in numbers

I get nervous okay so the whole point

here is if you plug in the max that you

can reach with the ratio when the actual

formula 0.25 and then LM s of 250 or

less you're dealing with a small number

of results about 60 let's say we bump it

up to a thousand so if we have a

thousand local monthly searches and we

go for a ratio of 0.25 that's 250 other

pages on the internet that are trying to

rank for it

so obviously it's more competitive by a

decent factor now let's go one step

further right let's go up to 10,000

let's say it's 10,000 searches per month

you find something that meets the

keyword golden ratio when you plug in

the numbers there you end up with 2500

pages to compete with that's a lot of

pages to compete with and the power of

the keyword golden ratio falls apart now

a lot of people are probably thinking

well I don't want to go after terms that

have a search volume of under 250 I want

to go after something that's more

profitable basically you can make more

money than you think with a lower volume

keywords the other thing is I can

respect someone you know I can respect

the fact that people want to let go

after higher competition keywords I

would say if you're a beginner if you

haven't had a site making you know a

thousand bucks a month there's some

threshold or if you're not getting like

enough traffic on your site I would say

you probably should start smaller

because the thing is you can compete

with bigger sites that are going after

local monthly searches like 10,000 or

12,000 or 18,000 or whatever but that

will take you more time and it will take

you more effort I think the biggest

trend that I've ever ranked as far as

the search volume with a partner my

buddy Luis could good friend of mine

Luis and I were working on a site and I

think it was like an 18,000 searches per

month term and we ranked number one for

it for quite a long time and once we you

know stopped pushing it it dropped you

know within a year dropped down to like

number five so the other thing is when

you go after higher competition keywords

there's literally by definition more

competition so that that is something to

think about there so overall you have to

stick with local monthly searches under

250 because the math tells us that

there's too much competition if you go

beyond that is it a line in the sand is

it black and white no these are all

estimates so maybe you can go up to 800

searches per month and maybe you can go

up to you know 0.75 is the ratio I don't

know it depends on your niche it depends

on how strong your site is I can tell

you I'm not sticking to the ratio

exactly as it stands I have a new

sliding scale that I'm developing and

going to be testing over the next year

and it's based on you know some

observational data and I don't have any

data yet

like my implementation of it okay um I

see there's like a lots of good stuff

going on in the chat by the way I see we

got a handful of people on which is

awesome if you have a second please

click the thumbs up like the thumbs up

underneath that says like I like this or

whatever just so other people could find

the video and if you're watching this

not live if you're watching the recorded

version you get asked questions and the

comments I'll answer as many as I can

and you know give it a thumbs up I

appreciate it okay pre tom says the

easiest way to find keyword golden ratio

keywords okay that's a tough one

everyone's a little different for me I

just like to start looking at

autosuggest

that Google gives me based on keywords

that I'm just typing in and I just kind

of it's a real sloppy method but I type

them in see what autosuggest tells me

and then I look at some of those and

then I look at the related searches at

the bottom so there's no like fast way

to do it there's no magic bullet here it

is a sloppy manual process there's not a

good way to automate it I know there are

there are some tools which you can try

to automate it but there's a lot of

overhead to actually set that stuff up a

lot of cases it's better just to like

train someone to train to be a higher

researcher on up work or whatever and

just showing the process show them how

to do it show in my videos and then have

them look it up I mean that there's no

short wait no shortcut to do it that is

why it works - again if we had a tool

that would just spit out hundreds of

keyword golden ratio

you know compliant keywords the

effectiveness would go - and there's a

lot there's a lot of us trying to do

this and it takes a while to do it and

by the way if I just gave someone a

bunch of keyword golden ratio terms you

still have to you know have that stuff

written

and you still have to publish it in that

part is tough to do so okay John what's

up thanks for joining

Nick says sometimes I'll get six to ten

results for all in title and out of

those there's not even one relevant to

the search term leaving you like one or

two sites to beat out that's awesome

that is what I see - okay Paul says you

found a keyword that 5400 searches per

month in a very low kgr does the kgr not

apply to higher search volumes no not

really

then you have to default to just look at

the top 10 top 20 results see like what

you're up against

because at that point I mean you you

have a lot that's like 1200 ish like

1300 other competitors are dealing with

this more than that but I mean there's a

lot of people to compete with there so

unless

oh sorry you did say I'm sorry you gave

me the question I was about to ask there

are only 50 all in title results so I

mean there's no harm and going for it

the awesome thing with the keyword

golden ratio is you usually rank within

like a few hours of your page being

indexed like in the top 30 now for that

term maybe you ranked in the top 100 or

the top 200 so it's not a bad thing it

doesn't mean don't go for it it just

means you're not gonna be ranking the

top 10 most likely it could happen but

probably not it means you'll probably

need to get some backlinks to it soon

that's it doesn't mean don't go after it

it just means the formula like all the

claims that I make about the keyword

golden ratio not gonna hold up okay

QDR says hey I haven't practiced this

formula yet but you can see it working

you've written a kgr esq post and get a

few people to your site every week your

website is two months old

totally by accident cool yeah yeah

that is very cool and then Nick mentions

to Paul it depends which is always a

great answer for something with that

volume Google will start to pull and

results from the other similar keywords

to fill in yep you got it so basically

you know the formula doesn't hold up as

well overall when you go to higher

search volumes plus you have so many

more people competing with you as I

mentioned before when you know I had a

site ranking for like an 18,000 LMS I

mean that there were people trying to

rank and they were getting more links

and they were doing things to try to

beat us and they did eventually because

we stopped working on it it wasn't a

very commercially viable type turn so

that's why we didn't really care okay

g-dog says I know some keyword research

tools have a question finder feature

which can help you find correct keywords

cool thanks for that each case sure

should have its own article this is a

question by Paul yeah that's right what

what if there are two keywords that are

related which have low kg R's the answer

still stands you have published them

separately unless they are like

literally serving the same visitor nick

says okay yeah q doc says you would -

Isaac is your article or content like

you would any other keyword true and

yeah so related searches this is for

getting ideas related searches getting

creative lots of testing instead of some

rush you can also use keywords

everywhere I use keywords everywhere

it's super helpful okay yeah John says

for my best guess if you were all

hundred articles if you wrote a hundred

all in title articles how many would

eventually rank on the first

Paige yeah so Nick is Nick that you're

exactly right so I think about 80% would

probably be on the first page it does

depend on the niche the more you know

information that I get from readers that

are testing it out like if if it happens

to be a niche that is in say the medical

or health field like you may not be able

to beat out like WebMD like there's some

stuff like that and by the way there's

like ten other sites that are like WebMD

so you may not be able to crack it if

you are up against like super

authoritative sites but generally ten

percent are just not gonna like ten to

twenty percent are not going to do that

well they just won't perform and then

the rest are gonna probably rank

eventually so and University of

WordPress cool welcome I didn't see your

question before but thanks to Nick for

answering that yeah so Paul says have

you tracked your keyword rankings a

usurp lab and apparently you can get

fifty keywords to track in the free camp

which is cool I pay like six or ten

bucks a month or something and I can

track like I don't know 800 keywords or

something more than I need to so

basically you know once you hit a point

where you're making you know enough cash

Paul you can go ahead and cough up a few

bucks a month and pay for that service

in world travel says do you mean give

the kgr article its own page and then a

lot of WordPress themes seem to hat

sorry a lot of WordPress themes seem to

have several articles on a page or is

that opposed so basically yeah publish

everything in a post or page whatever

you're doing on

site I usually do post but there's no

like right way to do it but yeah each

kgr term gets its own okay last couple

questions here so just if you have them

type them in now it only it's from super

fast Steph asks can you explain the

difference between posts and pages do we

make each kgr article a post or a page

basically posts and pages are just a

like an entity thing within site like

inside WordPress and typically if it's

something like more permanent it would

be like a page like your about page your

privacy policy page your contact page or

maybe you have like a really awesome guy

that is sort of permanent and you would

make it a you know blah blah blah guide

on a page it doesn't matter a ton you

usually it's like how your theme

interacts with pages versus posts I

usually publish most everything except

the things I just mentioned as a post so

there are better definitions I'm not a

wordpress guy it doesn't actually matter

a ton but I typically do post and yeah

Nick is right we're talking about making

each kgr article its own post and I

think you know again like Nick mentions

a page is much different than a post and

then I think well I'm basically ignorant

on the actual interworkings

but in general I know like you can't

convert a page to a post and vice versa

all that stuff like you can just you

know get a plug-in convert the

converting back and forth so if you if

you set them up differently like that's

okay you can catch up later but it also

has to do with like the data that is

inherent for like a post versus a page

so like a page can have a

parent-child relationship and a

hierarchy for like it's yes that's

that's it it can have a hierarchy a post

can be placed in categories or tagged

but really it like just depends on like

how your your theme deals with it you

can actually set it up so that like both

of them would look exactly the same so

it just depends and it doesn't matter

much yeah Qi says it doesn't matter

about posts or pages Google finds them

both

of course yeah yeah for sure and posts

are easier to manage in to Doc's

perspective they're so cool I think

we're all set

that is oh and Dennis did mention four

pages Dennis has about contact and

policies pages and articles reviews as

post that's what he does that's exactly

what I do

and then Steven what's up haven't talked

to you in a while but yeah I'm doing

live streams most days although just

quick bit of news I'm gonna step that

down I'm actually gonna do live streams

only twice a week coming up but I'm

gonna be trying to publish like

something new but I'm trying to do it

five times a day there's a day five

times a week sorry once a day once a day

but we will see how it goes i think you

know i was talking to my mastermind

group this morning and i think like i do

really well to like do sprints of work

what you talk about all the time the

rest of the time I'm scattered I'm like

distracted and not sure what to work on

just like everyone else but like when I

focus in like for for content like I

think I may schedule out content until

like mid-october and have everything

like you know there's a lot of work to

be done of course but I know exactly

what to work on you know exactly when it

needs to be done and if I can ramp that

up that's good

so cool cool cool all right I'm out of

here

thanks everyone thanks Steven and Q dog

and the rest of the crew will see you on

tomorrow tomorrow will be Q&A so do

yourself a favor

hop on the stream just a couple minutes

early type in your questions in the chat

I know pre time did that the other day

and it'll be really cool to have like a

queue of questions just to work through

otherwise I'll just you know ad-lib and

tell stories that are unrelated to

anything you want or not so okay cool

we'll see you tomorro

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