hey miles here miles better calm and in
this video I'm gonna answer the question
what do I do when my facebook ad costs
are skyrocketing you know it tis the
season for big businesses and small
businesses and everyone who advertises
to pile on to the hottest advertising
medium and this year again it's
definitely Facebook pay-per-click
their ad costs rise no matter which
metric you're following whether it's
your cost per lead your cost per
customer acquisition or other metric
that you follow I'm getting a ton of
comments and I'm seeing it in my own
campaigns so I wanted to give you a few
ideas about how to approach this problem
there's one obvious answer and that's to
stop running your ads give up until New
Year's when kind of the big businesses
are out they've dumped their q4 budgets
and everyone gets started on the New
Year's but that's probably not an option
for you especially if your business is
reliant on this traffic so I've got
three real options not that fake one to
give up for you to kind of play with to
help you move forward through the rest
of the holiday season through the rest
of q4 and hopefully get your numbers
back within KPI or key performance
indicators so the first one is to
optimize your Facebook advertising
campaigns now I'm basing the other two
options and the other two ideas off of
the theory that you followed my $5
facebook ad system that I've put out
here in previous YouTube videos I teach
that you should be using the website
conversion based campaign so you're able
to leverage Facebook's machine learning
system so are you doing that because if
you're not running website conversion
campaigns and you're not leveraging that
machine learning system there's a huge
potential opportunity for you then if
you are my next question and optimize
your campaign would be what is your
relevant score on your ad it very well
could be your ad type or your ad copy is
simply not getting the click it used to
because there's so many more interesting
things on Facebook for your potential
audience to click on so taking a look
your relevance score is going to give
you a pretty good indicator of how
relevant Facebook sees your ad copy to
your landing page and the audience
you're choosing if you see a relevant
score below 7 that's a problem and you
need to you need to actively fix that
problem I think the best thing you can
do is create a long copy and this copy
goes above the image so a long text ad
with a lot of text above the image that
tells a story right I've been talking a
lot about story story powered marketing
um this is a great place to insert
stories and you need to really test your
ads to make sure you've got an ad that's
running a relevant score of eight nine
or ten because that means Facebook's
gonna give you the best feel and they're
gonna give you access to the best
traffic so be sure that you're get
you've got a great ad in your relevant
scores up and if you've been running the
same ad for a long time and your numbers
are going down your click-through rates
dropping try a video ad if you've been
doing an image ad or try a carousel ad
if you've been doing a video ad
sometimes mixing things up but monitor
that relevant score then the next
question is are you split testing your
audiences are you running one big
audience with with all your interests
and your look-alike pixels and all of
that data and those audiences all in one
if so again back to that five dollar ad
a Facebook ad program that I teach here
on YouTube is all free everything how to
do this is all free I even show you how
to analyze the data but the goal
effectively are essentially is to split
test out your audiences so you can put
more money in the audience's that are
still working and less money in the
audience's that aren't working anymore
this is what I've been doing to kind of
adapt to my rising prices I've ended up
turning off a few more ad sets than
normal so I'm running fewer ad sets but
the ones that are running I'm putting
more money into them and they're still
performing well this is allowing me to
continue to market and continue to
advertise through the holidays to
generate more leads and one of the cool
things about this time right now is
people are kind of in a buying mode
right like the Black Friday the Cyber
Monday there's a lot of holiday shopping
going on so so people are kind of in a
more of a buying mode now than the rest
of the year so
sometimes it makes sense in order to
kind of have that higher cost because
oftentimes you'll see better conversions
in this time of year but again let your
KPIs drive your decision let your
numbers your data your real actual data
drive your decision if you don't have
good numbers you got fuzzy data you're
gonna make fuzzy decisions you make
fuzzy decisions that's not really good
for business long term all right so
what's the next thing that you can do
get more money in your funnel this is
something I know a lot of people who
have been seeing the prices go up up up
they're adding on more or new one-click
upsells so if you've had a standard
funnel working where it goes opt into
one-time offer and that one-time offer
if your conversion rate is very like
standard right your conversion rate
hasn't changed much or at two and a half
percent and it was at two and a half
percent a month ago
you're still converting two and half
percent now try adding on a one-click
upsell so after they purchased that item
you give them the opportunity to
purchase more now I've got some videos
I've got some information on kind of the
right products to add as one-click
upsells right you don't always want to
do more of the same sometimes you want
to add the next most logical product for
them to purchase in a series but really
getting more money in the front end of
your funnel is the idea that you need to
be playing with so for example for a
long time I ran just a one-time offer
they opted in and then they see a
one-time offer that one-time offer I was
running I tested seventeen ninety seven
forty seven dollar price point worked
really well for me I was getting a lot
of conversions and for about a year and
a half I was able to just run that
break-even or better but recently over
the last year I've actually had to start
paying more per customer my cost per
customer went up over 50 into the 60 and
70 dollar range so what I did is I added
on a certification home study course
that helps them take what they're
getting from the first product and go
deeper to where they could become
certified at that process we teach that
is normally a 197 course or a 297 course
we offer it on special for $97 so now
someone's able to purchase my 47 dollar
and then on the next page they can buy
my ninety seven dollar product bringing
my potential front and cart value up to
about a hundred and fifty dollars
now not everybody takes me up on that
upsell but what did happen is my average
order value on the front end bumped up a
lot closer to a hundred dollars and
again I'm able to keep running my ads
the money I put into ads come back out
from that front end offer and the result
is a customer list and a really really
big prospect list so do you have a
one-click upsell yet in your funnel if
not figure out what product you can add
as a one-click upsell and again they
don't enter their credit card twice a
one-click upsell means after they check
out they're presented with another offer
that says yes or no and if they click
yes it adds it to the open transaction
if they click no it closes the
transaction and takes them to the
delivery or the thank you screen so
figure out how to add on a one-click
upsell if you don't have one already if
you do have one test a higher price
one-click upsell or test2 one-click
upsells in series I have one friend who
actually runs something like 6 one-click
upsells in a row his customers actually
love it because it's a very logical
process if they like a the odds are they
want B if they want B the odds are
they'll once see some people want the
whole package and they're happy to
purchase that all at once because he
continues to give them a discount the
deeper they go into that funnel so if
you don't have one add a one-click
upsell if you do have one see about
increasing the value of that one-click
upsell or adding on another second
one-click upsell to increase that
average customer order at the beginning
of your funnel cool the next third
option is one that I'm really big on and
that is start to diversify your traffic
if you're one hundred percent on
Facebook Ads right now and the game is
changing on you and you're seeing your
numbers change that could potentially
mean your entire business model is in
jeopardy and at some point what we're
seeing right now in the fourth quarter
of 2017 with the facebook advertising
costs rising this is
gonna be the new normal now is it gonna
be the new normal in three months six
months or is it gonna take two years I
don't know but I am personally actively
very very actively working to always
diversify my traffic diversify my lead
flow and diversify the number of
different platforms that I'm getting my
customers from and this is because see
I've been doing this a long time right I
started making money in 2003 I've seen
the good old days of MySpace of Twitter
of Google Google pay-per-click I've seen
a lot of things go boom and bust
Facebook is going that same way so
personally I'm obviously driving a lot
of traffic from YouTube Google with our
blogging and we're driving a lot of
organic traffic from Google as well if
you want to start doing the organic
traffic game check out my content on
doing a 90 day challenge now is a
perfect time to start and embark on a 90
day challenge whether you decided to do
a blog post today for 90 days or a video
a day for 90 days and start to build
your organic presence so you can get
organic traffic personally I'll take
organic traffic overpaid traffic any day
of the week it takes time to build that
traffic though so that's why a 90 day
kind of challenge where you put up 90
pieces of content in 90 consecutive days
that's a great way to kick-start it and
get momentum going
I'm also very active on Pinterest I've
been growing Instagram a lot lately and
I'm seeing more and more traffic coming
through Instagram and then there's Laura
is placed for you that's potential make
sure you're running some sort of a
Facebook group Facebook group marketing
is extremely powerful to build your
tribe and then your email list right are
you emailing your list more and this is
kind of the last key and the last idea
is even though you might be cash flow
negative with your leads right now on
that front and order I'm assuming
between 1 and 10 percent of people are
purchasing most people are gonna see a
half to two and a half percent
conversion rate on their one-time offer
with cold traffic this means that 97 98
maybe 99 out of 100 leads don't purchase
from you on that first offer so be sure
you're emailing a very very regular
and don't just go offer after offer
after offer give value build the
relationship be helpful then make
another offer give value give more value
via email then make another offer and
test offers through email test other
products that you offer test affiliate
products that are very similar test
products that you know they already want
to purchase we're in the holiday season
so everyone as I said earlier is in that
buying kind of mindset so it really
doesn't take much to get the right offer
in front of the right person and then
once it's there they click and make the
purchase because we're all ready to
purchase right most people in the big
four english-speaking countries
Australia the UK Canada and the United
States of America our credit cards are
kind of close at hand right now we're
all ready to buy things so just build
the relationship with your list build
the relationship with the leads that
didn't purchase and be sure you're
making offers to them in between giving
lots of value to them that make sense
because it's easier right now for them
to pull out their credit card and
purchase when those are very logical
items and then get ready for the New
Year's everyone's gonna be ready to make
their their New Year's kind of
resolutions and we're all gonna start
new exciting things in the next year
whether it's weight loss or building our
business or some DIY project or starting
up a new hobby this is we're getting
into that time band so make sure you're
kind of building the stories in your
email and your ads that can lead toward
that if that matches your business at
this point that's what I've got for you
I hope you've got at least three or four
great ideas that you can go take back
and implement in your advertising
strategy and into your business to help
you get more money out of the funnel so
you can remain an active advertiser in
this q4 because stopping right now means
you're gonna stop displaying ads when
everyone else is buying so you want to
get in on that but you want to make sure
you're doing it break-even or better and
I've laid out quite a few perfect great
tips for you to go implement some places
for you to go look for the areas which
have the best opportunity for growth for
you on this end screen I'll put up a
link to a couple of videos that can help
you go deeper and just check out my
content and use the search feet feature
here on YouTube on my channel give me a
thumbs up
like this video subscribe to the channel
to get the new videos as they come out
thank you have a great holiday season
close out q4 of 2017 with everything
you've got
I hope this is a great year and I'm
ready and excited to help you make 2018
your breakthrough year so be sure you
subscribe a got all kinds of cool stuff
coming out the channel thanks again for
your time I'll catch you on the next
video
#Best Education Page #Online Earning
online earning,make money online, earn money online, online earning, online earning sites,
make money online free, online money income, earn money online free, money online, best way to earn money online, online income site, money earning websites, best online earning sites, easiest way to earn money online, earn money payment bkash, online money income site
Posts
No comments:
Post a Comment