hey its miles here miles Becker calm and
in this video we're gonna talk about the
importance of being consistent through
your funnel and we're gonna look at
exactly what that means so the idea here
is being consistent through your funnel
and what this means is your user needs
to have a very seamless and very
consistent experience at every step of
your funnel and it's really in the fine
details it's kind of in the minutia
where this all either works for you or
works against you right and I've been
testing this a lot I've had a few
pretty well for me and I've used a few
different shopping cart systems to test
different funnels over the last months
and years and one thing that I noticed
maybe two or three weeks ago when I
shifted my new funnel is I had a button
color on my checkout page for my oto
that was a different color button from
what was on my opt-in page now you may
have heard me say in a previous video
that split testing your button colors is
a waste of energy you're not really
gonna see a bump in going from a green
button to an orange button per se but I
will put a little asterisk next to that
and say that when your user is going
through your funnel and something
significant shifts in how they're
approaching the next step of the funnel
such as your action color or your button
color then they have a subconscious
moment of wait a minute
glitch in the matrix something just just
something's not right here and they
definitely are not thinking this
logically and as we've covered in other
videos it's not a logic brain that's
making them purchase its the irrational
side of them thinking you can help them
solve a problem or the product will help
them scratch an itch if you will right
and the moment they have this feeling
that something's off that something's
not right on this checkout page you lost
them they're gone and so what I've done
is I've now aligned through every step
of my funnel that I've aligned my button
colors and my conversion rates through
to the end of my funnel have increased
by a noteworthy amount over ten percent
more second OTO conversions
right and here's how it worked for me it
was really interesting so when I am on
thrive cart I use thrive themes also so
I'm on thrive cart and I just migrated
over to thrive cart for an upsell and on
their upsell page I it's still kind of
new they don't give me full control over
colors and I didn't have control over
what color the button was the yes I want
to take you on your upsell the one-click
upsell after the OTO I didn't have
control over that color it was a green
button but my previous two buttons were
orange and it was like whoa well why is
why is this not converting as well now
that I've moved to this new cart system
and I realized they go from an orange
button to an orange button to a green
button that is a moment that they're
like ah something's not right here
literally getting that in alignment with
the other button colors played a huge
part right and now that OT the one-click
upsell after the OTO has gone up by
about 10% in conversion rate which is a
total big bump for me down the line so
the user now they go to my opt-in page
green button they go to my OTO page
green button they go to my checkout page
green button they go to the one-time
offer
after the checkout page green button
every step of the way it looks the same
second way I've incorporated this into
my funnels is using a specific image of
my wife we've got a head shot of my wife
and it's kind of um she's isolated in a
PNG so there's no background and we got
this kind of like neat little circle
around her and it's a purple border and
it's it's a really nice branded image
head shot of my wife so we now use this
all the way up on our Facebook fan page
profile so the fan page profile image is
this head shot of my wife and that's
what displays when they see my
advertisement then when they click
through the advertisement to go to the
next page they see my wife they see her
on the checkout page it's got it that's
actually my product color so I've got
this same picture of my wife at three
steps during the checkout process they
see my wife they see my wife again they
see my wife again they feel like the
same ladies walking them through the
process of the checkout they feel like
they're in the right spot now example
number three
and how I've been using this and this is
a little bit more difficult to run in
conjunction when you're doing a bunch of
split tests it's totally possible but it
just takes a little bit more
organization and I'll try to touch on
how that works here since I'm not doing
a screen share it's not that easy to
show but I'll explain it and what this
is is so I always kind of base it I find
the one button or the one look or the
one page that's like my overall theme
for the entire funnel right and for me
in this situation
it's my OTO page my one time offer which
is the page they see after they opt-in
so this became my kind of like starting
point and on this page I have a video of
my wife and the video is a talking head
video of her right so it's it's kind of
framed similar to this video you're
watching right now my wife's in the
backyard in a place we were at in Sedona
so it's got kind of like this brown
adobe wall behind her it's got like a
plum tree above her and she's wearing
this this purple outfit so I took that
video and that page and that was the
kind of starting point for the whole
thing for the whole funnel so what I did
is I took that video and she did wearing
the exact same clothes in the exact same
spot she recorded the OTO video and I
made the exact page look the same right
so when they're on the OTO and they're
on the one-click upsell page it looks
identical the video of my wife literally
looks pretty much identical
she says obviously different things but
they feel like they're in the same place
right so that was what I was going for
then I cloned this page as my opt-in
page and this is a test I'm currently
running of my opt-in page that looks
exactly like the OTO page versus my
previous winner which looks totally
totally different right so this is a
split test I'm running I didn't just go
wipe out my past opt-in page that was
converting at 45 or some odd percent
right I didn't just go wipe it out on
this on this idea I had like oh it
doesn't match I need to make that match
right I'm using science and data and
statistics to tell me if my my
theory is correct and I'm testing that
hypothesis and so what I've done is I've
set up the page to look exactly like the
OTO page they see after they opt-in I
even include what looks like a play
button and the actual video itself with
a play button in it they click that play
button it pops up the opt-in box and it
says great let's give you that thing
you're asking for and your email and
your get it now when they enter the
email to go to the OTO page that looks
the exact same to take it one step
further I took that same picture I
remove the play button because you can't
have a play button on an image on
Facebook it's against their rules and
ads and I'm now using that exact image
in multiple different ads on Facebook so
I'm testing different headlines above
that image I'm actually testing variants
of that image with little text bubbles
in it saying different things so here's
the user experience in case that felt
abstract and I apologize if it was but
let me show you the user experience so
they're on Facebook and they're
scrolling through their timeline like we
all do hello what's going on what's
going on and they see a fan page which
is an image and it's a picture of my
wife a head shot of my wife and they see
this picture of my wife sitting in the
backyard in Sedona and it maybe says
free angel message and the headline is
have you got your free angel message yet
if not click this link they click the
link and the page loads
it's my opt-in page this page has a
headline up top that says get your free
angel message today it's got a the same
exact picture this time with the play
button on it so it looks like a video
and below I've got a green button that
says get it now whether they click the
green button or they click the image the
exact same thing happens a pop up pops
up in the center of the screen and it
says great I'd like to email you that
free thing now just enter your email
address and click the button guess what
color that button is it's green of
course
so they click that button that takes
them to the OTO page the OTO page has it
set to automatically play the video but
on iPhones because Apple hates everyone
and doesn't make things easy on the
iPhones it won't autoplay so I put a
screen
that shows a play button and it says
click play now in case they load it on
the iPhone and it doesn't autoplay so
they've opted in they've landed on this
page they see my wife again and the
video says hey I'm so excited you're
here I've got an offer for you and the
button below is for them to get a
special offer on one of our best
products a green button when they click
that they see a head shot of my wife on
the checkout page they've got a green
button on the checkout page when they
complete the checkout page they go to my
one-click upsell page that looks exactly
like the OTO page it thanks them for
making their purchase and it gives them
one more offer and again it's my wife in
the same setting and it's got a green
button below or no thanks link below
that and that is my expression of
continuity through the funnel the
imagery the headlines the font the
layout of the page the action color or
the button color the everything is as
similar as it possibly can be and it all
works with each other so the moment they
leave the Facebook ecosystem from
clicking on an ad and they land on my
website and they enter my funnel every
step from that point makes them feel
like they're in the same place the one I
can't really control is the checkout
page and and we just I don't know I'm
using Sam cart and there's just so much
that you know sometimes you got to let
go of control on certain things but
every page where we're communicating
directly with them and making offers
whether it's an offer in exchange for
their email or an offer to buy a product
those pages look and feel the exact same
so as they go step by step by step
through my funnel they feel like they're
in the right place and that my friend is
consistency through the funnel and
that's something you need to be very
very conscious of so as you go through
building your funnels and as you go and
add one-click upsells or Oto's to your
funnels just be sure take a moment to
kind of look at the big picture test
your funnel go through each step and
feel does it feel like something shifted
because if there's a moment when they
feel like they went from site a to site
be in there like whoa whoa whoa whoa
whoa what happened there that's the
moment you're gonna lose them and if you
could make every step of the process
feel very similar they're gonna stick
with you and they're gonna make it
further through your funnel that I
promise and again even though I just
made you a promise
don't go wipe out everything that you've
been doing that's been working for you
for this new idea run scientific tests
and let the data confirm or deny what
I'm telling you right now but I'm
confident that if you have a mishmash of
colors and layouts and fonts when you
create continuity and create consistency
in your funnel you will see a bump and
increase in your conversions all the way
down through your funnel so thank you
very much for your time that's it that
is the idea of consistency through your
funnel it is very important as you get
into it it's kind of on the fine-tuning
find tweaking side of things but if
you're building your first funnel just
start with continuity and your funnel
from the get-go if you enjoyed the video
give me a thumbs up here it helps me get
the reach out and that is my only goal
here no ads right now on the videos I'm
just asking for thumbs up to get the
reach out I do appreciate it if you want
to share it share it leave me a comment
if you have questions if you like the
videos or if you want to show me your
funnel love to check out what you're
doing in the comments that's where that
goes and if you have not subscribed
please do I've got more new videos
coming out for you I've got another
great video for you tomorrow actually
that I'm excited to share and thank you
again for your time I'll see you on the
next video
#Best Education Page #Online Earning
online earning,make money online, earn money online, online earning, online earning sites,
make money online free, online money income, earn money online free, money online, best way to earn money online, online income site, money earning websites, best online earning sites, easiest way to earn money online, earn money payment bkash, online money income site
Posts
No comments:
Post a Comment