Facebook Advertising & How To Run Facebook Retargeting Ads. A Step By Step Guide In The Power Editor Best Education Page #Online Earning

hey miles here miles better calm and

this video is about Facebook advertising

specifically I'm going to show you

exactly how to set up a retargeting

campaign that's conversion optimized

inside of the Facebook advertising

platform or use the power editor for

this so what I'm really excited about is

helping you understand a couple of

things in this video number one is I'm

showing you the new interface since the

last time I created and advertising on

Facebook video number two I'm going to

show you how to kind of set up what

would be the structure that would allow

you to easily duplicate out ad sets to

execute the $5 per day ad campaign

strategy that I taught in a separate

video the the links to the videos that

I'll be mentioning or all be in the

description by the way and then the

third thing that I'm really excited to

do here is help you understand how to

leverage retargeting because I believe

that retargeting ads are really the

low-hanging fruit for most businesses

and there's a lot of different ways you

can set up your retargeting ad so we

need to talk about this a little bit

first to get on the same page to make

sure you understand kind of how this

applies to your business if your

business is a little bit different than

my business and after that we're going

to get into Facebook advertising

platform I'm going to go into the power

editor and I'm physically going to set

up this campaign for you to show you

exactly how step-by-step to set up a

Facebook advertising campaign with a

conversion focused campaign ad set

essentially that is going to be a

retargeting so the first question you

have to ask yourself is who are you

trying to retarget now you can retarget

people at many different levels inside

of your kind of funnel right

you can retarget people who reach your

content and just visitors to your

website who are not leads and are not

customers

that's what i'm going to do in this

video because my funnel is based on

getting the subscriber first and that's

how my funnel works that's where I'm

going to focus but you can also retarget

if you'd prefer your email list

subscribers who have not purchased from

you and who are not customers

you can also retarget

people who go into your checkout process

they reach your checkout page but they

didn't become a customer right so you

need to figure out if well I mean first

of all are all three of those important

for you to set up then you would set up

these campaigns three of them with

different audiences right excluding

certain people and focusing on certain

people which you'll see in a minute

again I'm going to focus on visitors to

my website who have been in my website

in the last six months who have not

joined my email list because that is

kind of that key little small hinge that

swings a big door in my business but

adapt this for yourself you're going to

need a few things for you to be able to

operate and get this up and running

first and foremost you're going to need

your Facebook tracking pixel installed

across all pages of your website right

we're basing this entire campaign off of

Facebook pixel data I have a video links

below that we'll be able to show you

exactly how to do that the second thing

you're going to need is your custom

conversions set up you're going to need

to have custom conversions set up for

the lead level and also for the customer

level you're going to have a choice

we're going to use these audiences to

include and exclude who sees our ads but

you're also going to have a choice on

what your goal conversion is is it going

to be a lead is that going to be when

Facebook gives you that conversion goal

or is it going to be an actual sale now

you want to make this decision based on

which of those you're most likely to be

able to generate twenty five or more per

week that means if you're running ads

and you're confident you can get twenty

five new leads per week then set it up

to be focused on the lead level if

you're running a large volume and you're

bringing in several customers a day with

your advertising then set it up to be a

conversion optimized ad focused on the

actual customer or conversion pixel for

me I'm going to focus this on my lead

pixel so in Facebook's eyes on this

campaign a conversion or a successful

conversion with my ad is when someone

opts in to my email list again this is

because that's what I base my business

on

the reason you want at least 25 actions

in the kind of desired result per week

is your leveraging Facebook's machine

learning system with this kind of a

conversion optimized campaign in order

for you you have to give Facebook enough

data on who your perfect customers or

conversions are and Facebook needs at

least 25 to 30 data points per week to

begin really optimizing and it works

better with 50 to a hundred so odds are

if you've got a really good funnel that

kind of flows them from lead to customer

you'll want to focus it on the lead

level but again you can focus it on the

customer level you just want to be sure

you're ready to spend enough to generate

upwards of 25 to 30 plus customers per

week cool the next thing you need is a

custom audience for each of your

Exclusion audiences and you're going to

need a custom audience for your actual

targeting audience so for me my custom

audience are visitors to my website my

Exclusion audiences are subscribers to

my email address and individual and

customers essentially right so if

someone's already on my list or they've

already purchased an item from me I

don't necessarily want to go pay money

to show them an ad to join my list right

they've already taken the action that I

desire so using these audiences that's

how we set it up and of course you're

going to need ad copy I'm not going to

write the advertisement in this for the

Facebook advertising campaign that we're

about to set up together I'm going to

use a very successful ad I've been

running with other campaigns so you're

going to see how you can leverage and

use this for other campaigns that's it

on my notes on the the basics of what we

need to cover Before we jump in so let's

get started and get inside of the

Facebook advertising system and you can

see here I'm in the ads manager I'm

going to first click up here and go to

the power editor and once we're in the

power editor we're going to be able to

begin the process of running the ads now

I've had a lot of my ads slowed down or

off over the last couple of weeks partly

because Father's Day just came and went

in the US tons of competition for me in

my niche so I'm very calm

we'll taking a break then I've been on

quite the road trip so I didn't want a

lot of ads running but here I am ramping

up so we're in the power editor I'm just

going to click create campaign here and

it asks me for the basics of the

campaign so what I'm going to do is I'm

just going to put in the campaign name

and this is going to be that's my

website indicator so I can see which

website it is I'm gonna put in the date

which is 7 - 3 - 17 and then I'm going

to put retargeting or retar and I'm

going to put OC p.m. and that to me

means optimize cost per thousand which

is ultimately a code word for myself for

a conversion based campaign buying type

we're going to leave is auction campaign

objective we are going to set this down

to conversions and this is the only one

that you're going to be able to setup

and leverage Facebook's machine learning

system which is really important in this

day and age I think to leverage those

machine learnings get the AI working for

us we're going to put ad set I'm going

to do a a 7-3 retar and then ad name ad

one and I'm just roughing this out I'm

going to go in we're going to go in and

really set up all these bits and pieces

yours might be set to go through the

guided creation it's really going to

work in the exact same way I've just got

mine set to run this way here now you

notice I'm operating within the power

editor you can see over here I've got

these little tabs behind the window and

this one's highlighted because I'm at

the campaign level and we're going to

move through these tabs here to the

right and this window is the window

we're editing everything in perfect so

this is already set up there's nothing I

need to do at the ad level so I'm just

going to click on add sets and I can see

here it's already got this checked for

me and now it brings up my ad set level

and I'm going to leave this here and it

wants to know what my conversion event

is first and foremost this is where I

was talking about are you wanting to set

your conversion as a lead or a customer

remember that you need to deliver

Facebook at least 25 data points on this

per week that is from Facebook's

engineers actually are the ones who are

I'm quoting on that number so we want to

go here and set up the

one here I'm sorry I've got I've got a

bunch of these you should probably you

probably will have less I'm going to use

this one and this is just codeword for

myself if you don't have if you're

curious about the custom conversions

again I have a video that explains it

all look in the description go to those

videos but but let's get through this

all the way start to finish take a note

of the videos you need to go check out

if there's pieces of this missing for

you or anything you have questions on

budget and schedule I'm going to start

with $30 per day that's a personal

choice if you're doing the $5 per day ad

set plan you could set this to 5 you can

set this up higher if you'd like general

rule is that you want to have a minimum

of $10 excuse me a minimum of 10,000 in

your audience per $10 so if you're doing

a $5 a day campaign you want to be able

to be sure you have at least 5,000

people in your audience that you're

marketing to at $5 per day and then you

could scale up so if you've got 30,000

people in your audience you could do up

to $30 a day if you have 500,000 you

could do theoretically up to $500 a day

but you want to increase slowly to get

there see the videos on how to scale for

that information so now the audience's

this is really kind of the big part and

you can see we've got custom audiences

and we've got exclude so I'm going to

click exclude and immediately you'll

notice we have two columns the top one

or two fields if you will the top one is

who were including in the advertisement

this is who we're excluding in the

advertisement so I want to put in and

include my website visitors so I'm going

to do a a space - all website and you

can see it pops up for me there

and our website gets a lot of organic

traffic you can see so of that it

thought there were 12 1.2 million people

when I would had it at this level but

you can see over here the potential

reach is 700,000 people and that is kind

of based on some of the the

pre-populated locations and whatnot and

we'll address that here shortly now I

want to exclude a few of my audiences so

I want to exclude a a space - 3 - 17

and we click on custom audience here so

this is my email list I just uploaded

this today okay it's this one right here

so this is all of my email addresses

from all of my lists I'm running on

Aweber and activecampaign

I exported those I merge them to a

notepad file I uploaded it as a custom

audiences then I want to eliminate the

individuals who are tagged with my pixel

for my lead pixel audience so let's do

lead pixel audience I'm going to exclude

that one and then customer pixel

audiences the next one and again I don't

want to spend money advertising to

people who have already taken the

actions that I want customer pixel and I

take notes on this stuff to try to make

this as easy as I can but you know you

can see sometimes Facebook takes a

little bit of effort for me to find

these and that's okay this is the

process so a best customers where is

that one so pixel ah that's the one

right there so this is the audience I

want and I just set these up a couple of

months ago so these don't have the most

data on them that's why I'm using both

the email list and these because my

email lists I've been accruing that data

for a very long time but the email list

might include some individuals who

unsubscribed and no longer there so I

like to use both of them to make sure I

have the highest likelihood of excluding

people who have already taken the action

you see my potential reaches down to six

hundred and sixty thousand people what

I'm going to go down here and do now is

include a few other countries our

friends up north in the great white

north of canada which i'll be visiting

with very soon excited about that and

then the united kingdom and they might

be calling that great britain in here oh

there was the united kingdom now

should know where most of your customers

are right I'm doing this off I mean I've

got years of experience advertising and

I know that Australia the United States

Canada the UK are really that's kind of

considered the big four in advertising

I'm going to throw in New Zealand for

our friends in the NZ and we're going to

run with this here now one little kind

of note for you is once you get this set

up and you've got your advertising

campaign kind of up and running here you

really don't want to mess with the ad

set because it re-enters you into the

auction now I'm saving this from the age

of 18 to 65 plus and gender of all the

reason I'm leaving this wide open is

because these people have been to my

website right so my potential Reach is

900,000 and I just remembered another

audience I want to exclude this is kind

of a cool one here and I want to exclude

my engagement audience and these are

people this is a new kind of item that

Facebook is allowing us to include for

for custom audiences and this is anyone

who has engaged with one of my kind of

anything any post for my fan page right

and you can see it only moved the number

about 20,000 people down when I when I

put that in for what this does is it

sets my ad up so when someone comments

on my ad once they stop seeing that ad

so when someone engages they get removed

automatically from the audience so they

stop seeing the ad the benefit here is

twofold number one if my ab pops up and

somebody's like why are you showing this

I don't want to see this anymore

instantly it'll in an automated fashion

it will remove them from that ad set so

they won't see the ad again the other

reason is because if someone comments

like oh yeah I love this thank you

that's enough for me or if they tag a

friend or if they get in and leave some

sort of a comment that's enough of

engagement because that gives me a

social engagement metric which kind of

boosts my reach it's a +1 if you will in

the eyes of the Facebook advertising

system so once they've done that I don't

want to keep annoying them with my ad

right I want it to stop showing once

they've engaged or taken the action I

want this is how I set it up so this

will remove them if they become

this or lead this will remove a become a

customer this will remove them if they

engage and this will remove them if

they've already taken the action so it's

going to be a really clean kind of

audience that I'm targeting to and it

will continue to update itself over time

because I've set that up in this way now

you notice the detailed targeting this

is where we would normally put in our

interests I'm leaving that completely

blank here I don't want to narrow this

down at all I want to give Facebook's

machine learning system as much data as

it can Facebook because it's a

conversion campaign is going to look

through this eight hundred and eighty

thousand people and it's going to try to

find the people most similar to those

taking the action so in theory it's

going to take a few days for Facebook to

get the data points but once Facebook's

start seeing five ten twenty fifty

different subscribers a day I expect

about fifty to sixty subscribers a day

at 30 dollars per day advertisement just

based on past numbers then Facebook's

continually going to find the people out

of this 880,000 who are most like those

who have subscribed meaning my campaign

will optimize itself based on Facebook's

machine learning over time this is the

power of Facebook advertising with a

conversion focused and a conversion

optimized campaign and that's really it

so I'm going to scroll down and you can

see the placements it's got automatic

placements I am going to edit these and

then it'll be it but all the delivery

stuff I leave that the standard the way

it is so here I am going to open up

Facebook and I wanted to be on feeds

I don't want instant articles and I

don't want right column I don't want the

audience network and I don't want to

show this on Instagram so all I want

this to do is show up in the feeds on

all devices on Facebook right so that

means it's going to be a big kind of the

big timeline or newsfeed ad and that's

it and it warns me that I don't want to

do that but indeed I'm confident that I

just want that positioning and you can

see my potential Reach is still eight

hundred and forty thousand people now

the optimization in delivery I now in my

past videos of how to advertise on

Facebook I used to mess with this for

quite some time now I have been letting

Facebook run all of these numbers

conversion optimized 7-day click I leave

all of this the same and it has been

working

like a champ so I recommend you let

Facebook run this until you have data

that says that's not a good idea but

everything I've seen as long as you have

a high relevance number with your ad

right you've got a good ad and Facebook

sees the relevance there if you have a

high relevant score all of the numbers

should be as good as they can be with

Facebook I do believe Facebook wants to

be a partner with us but I do focus them

as best I can so we're done here in the

ad set level so now I go to the ads now

if you don't have an ad that's working

great I've got videos that show you how

to set up ads my other Facebook

advertising video or how to advertise on

Facebook shows you exactly how to set up

the ad essentially you need to go ahead

and come in here and put in the the

different text pieces right I've got to

scroll bars here so you can see I do I

generally do image ads ad with an image

and you can see over here you've got the

image where you select the image you put

in the URL you kind of put in all of the

content that you need the display link

the text the headline the news feed

description but like I said I've got an

ad that's been working great it

generally has a relevant score of nine

or ten and I want to add that and I've

never shown you how to do that so this

is a way for me to kind of show you how

this works I'm going to change that to

add one I'm gonna make it retargeting

add one mostly the date so seven retar

add one cool and then I'm going to go

down a little bit now you can see here

it says create add and then it says use

existing post this is what I want to do

is use the existing post here and it

asks me right here the inter post ID

number this is where I want to put this

in so what I need to do here is actually

go get a post ID from that one and I'm

going to hold ctrl when I click ads

manager and you can see it opens my ads

manager in a new window now I just need

to click back here in the main window

this is remaining open I'm coming over

to my ads manager now to pull this ad

and I want to go over here to the ads

it's going to load up all of my

different ads and there's going to be a

lot of the same ad in here which is fine

so it takes a quick minute and this is

the one I want so I'm going to click on

it and then I want to click this little

edit

kind of pencil over here and it pops out

the window now what I'm going to do is

I'm going to view this ad in my browser

in order to get the ID so just give it a

quick second for the for the load I

apologize for any delay that's happening

here but it'll load here in a quick

second once this loads you want to click

this little kind of box with the arrow

it brings up the ad preview and it gives

you a few options we want oh I got to

scroll down a little bit give me one

second here we want the option that

allows us to view with the comments so

Facebook posts with comments option it's

going to load it and this number at the

end after posts right here this number

is our actual ad ID now you can notice

one of the reasons this ad is working so

well is if you look it's a very long

copy post right it's got a big long

story above the image now this doesn't

fully display above the image so here's

what happens is users will see the image

then they'll see this call-to-action

that's how to tap into the healing power

of angels which I've identified as

something that's of high value to my

target market and then when they see

that there's a little read more button

up here they can see the first three

kind of sentences and they're hooked and

when they read this full ad in this full

story they get to the end the odds of

them being willing to click the link

that's in the end are very high and this

gives a ton of text for Facebook's kind

of advertising system to really pull out

and give me a high relevance score which

that gives me kind of the lowest cost

per click that helps me win the auction

right so my CPMs are lower my cost for

leads are lower and it puts me above a

lot of the advertisers who have poor or

low relevance ads and then I simply post

that number in there and I click Submit

and what's going to happen is you're

gonna see it just automatically pops up

in here and that's it for the ad so this

really now I just simply click review

changes and what's going to happen is

it's going to upload everything it wants

to confirm with me but I've got one new

campaign I've got one new ad set and

I've got one new ad which is the same ad

it pulls all of my information my kind

of social proof the shares the comments

the likes the hearts etc all of that

comes through once this adds in and it

automatically active

so super easy right this is really

powerful but here let me show you kind

of the next level on it what you want

what we can do you don't have to do this

but if you wanted to run this with that

five dollar a day set and you wanted to

test this audience against another

audience it's super simple all you do is

you come in here you click duplicate

it's going to let you duplicate you

keeping the original campaign if you

want one duplication click create and

then what I can do in here and I'm just

kind of taking it 2.0 when I deliver as

much value in this video as I can so I'm

going to say 7 3 and I'll do look alike

right and I'm going to let everything

else be the same I want everything to be

the same other than the audience so I'm

going to take this website visitors off

I'm going to click X there I'm going to

do look alike now I've got a lot of

look-alikes I didn't make one up for

this I wasn't expecting to do this but I

wanted to show you exactly what was

going on i'ma do look-alike on my us

customer pixel audience to bring up two

million people since this is a little

bit broader what one thing I'm going to

do is I'm going to tweak my age range

just a wee bit because I know

oopsies I know that my perfect customers

are a little bit older and I'll do 33 to

65 that's perfect I'm going to choose

women but that's really all the changes

I'm going to make you can see one point

eight million people in here and that's

it let's go look at the ad and you'll

see it automatically duplicated that ad

out for me

and it's running it to that exact ad and

we can see that here because it's got my

look-alike checked here if I click look

like and retargeting to select both here

on the left you'll see that the ads

it'll show up to ads here you can see

both of them so they got the same name

and then I click review changes let me

actually go change this I don't want 30

a day here I'm going to put this look

like one at $5 per day because this is

much less testing going on here but I'll

run this and see what comes of it

because I like getting more traffic and

on a click review changes so at this

point what I've done is now I have two

campaigns running to the same ad I'm

testing them against each other I'm

excluding people who have engaged in my

ads I'm excluding people who have taken

the actions that I desire to see right

and

this is how you can grow out an entire

ad set so if you want to set it up like

this with an interest and then you just

add new interest new interest new intros

new interest by duplicating out those ad

sets super duper easy especially once

you have an ad that works but if you're

just interested in running retargeting

ads super powerful way to get those

retargeting ads set up make sure you're

focusing on what works best for your

business not every business works the

same as mine I wanted to show you my

real-life example these are actually

going to get run these ads are going up

today I'll start driving traffic and

bringing in leads here in matter of

minutes and you got to see how easy it

was to put it all together so if you're

not running retargeting advertising on

Facebook yet I highly recommend that you

do it's generally the lowest hanging

fruit for most businesses out there

people have looked at your stuff who

have added things to your shopping cart

who have engaged or become leads helped

them take the next step in your funnel

with a targeted advertising campaign on

facebook focused on retargeting I really

like this conversion based campaign

setup I hope you've enjoyed this video

if you have any questions hit me in the

comments below if you need help with any

of the little bits and pieces that I

maybe seemed to gloss over if you're new

to my content know that I have little

videos all throughout this channel and

on my website myles Voeckler comm slash

I think it's how to advertise on

Facebook a link to that will be in the

description to look in the description

to find all kinds of links to the other

resources they're here for you I'm happy

to answer as best I can any questions in

the comments and if you enjoyed this

video give me a thumbs up here in

YouTube it helps me get to reach out on

these videos which is my only goal I

thank you again for your time and I look

forward to connecting with you on the

next video

be well

Best Education Page #Online Earning

online earning,make money online, earn money online, online earning, online earning sites,

 make money online free, online money income, earn money online free, money online, best way to earn money online, online income site, money earning websites, best online earning sites, easiest way to earn money online, earn money payment bkash, online money income site