hi everyone this is stephanie i'm
project life master comm and I'm sitting
down right now with Ari
Mizell who's the founder of les doing
comm he's the founder of the les doing
podcast he's written many several
successful books on how you can do a lot
less in your life a lot less in your
business and he's also the founder and
the creator of the replaceable founder
of vent which I just attended here in
New York which was amazing and today
we're gonna talk about how you guys can
do just that how you can replace
yourself as the founder of your business
and create more freedom so Ari thank you
for having us in your home and sitting
down with me absolutely thanks for
having me thanks for the event yeah so
do you mind sharing with people a little
bit about your story and how you got
into doing what you do now yeah so I got
out of college about 16 years ago and
really random sort of set of events but
I went to visit a friend of upstate New
York a place called Binghamton and
Binghamton is one of the more depressed
real estate markets in the country and
while I was there my friend Tony showed
me these old buildings so he's also you
are warehouses you know kind of like
this is an old industrial building we're
in here in Brooklyn very similar kind of
thing and I was 20 years old I got this
idea that I could build lofts in
Binghamton so I made an offer to buy the
buildings that day they were very very
cheap and then for the next three years
I was learning and doing every
construction trade there is I was
running a team of 60 people it was it
was a insane learning experience and a
really crazy kind of lifestyle and a
very unhealthy lifestyle and three years
later I was 23 years old
I found myself in 3 million dollars of
personal debt yeah and I got diagnosed
with Crohn's disease and so Crohn's for
those who don't know is a chronic
inflammatory condition that affects the
digestive tract it's very painful very
debilitating and I was knocked down
really quick and went on this sort of
downward spiral really for a couple
years I was on a lot of meds I was
getting really really sick and I the
main thing for me was I had gone from
working these like 18-hour hard-charging
days to struggling to get an hour of
worked on any given day and after that
no energy no it was just yeah I when I
was sick I mean I was really like like
nauseous and you know in the back I mean
just
not able to do anything so I got to this
sort of low point of the hospital and I
started to turn things around and
started to do a bunch of self tracking a
lot of biohacking
or a ring this you know I see you're
wearing I have one too every tool in
agile every test I could do I started to
do and a lot of it was really just sort
of taking back control of my own
information my own body and I started to
feel better and I was getting stronger
and I ended up competing in my first
triathlon which was limping this is
triathlon I got off my meds and then I
did I set my sights on Ironman France
which was a year and a half later and in
that training process not only was I
getting I was getting physically better
but I also still I started training 20
to 25 hours a week and all the while I
still had this debt I still had to run
the business I still had to work so I
was presented with this really this very
real challenge which I think in a lot of
ways formed a lot of the basis for most
of the things I do now which is what
would you do if you could only work an
hour a day right and whether what yeah
and and as you heard me talk about this
yesterday it's a really different
question and you asked somebody who
works a nine-to-five job you say well
you know what you have to do if you if
you had to leave the office at 4:00
a lot of people just skip lunch ride
take an extra you know I'd skip one
meeting it's an easy question but you
say to that same person well what if you
could only work an hour a day it
requires a completely different way of
thinking so I started writing about
productivity hacks that really came out
of restrictions I'm a big fan of
artificially restrictive limits in some
place because in some cases because I
think that really drives innovation so I
started writing blog posts about it and
that sort of form into a system which is
that I would help people to optimize
automate and outsource everything in
their lives in order to be more
effective and then that quickly became a
bigger blog I started teaching it became
the first book which was less doing more
living and now over the last several
years that's really morphed into a much
more of a business growth methodology
that we call the replaceable founder and
the goal is to make people as
replaceable as possible so they can have
focus flexibility and freedom and really
remove the constraint
from the business that oftentimes is the
founder so you're mostly focused I guess
on teaching people to work smarter then
harder is that what we describe it yeah
and and that's definitely that's
definitely accurate but to me I just I
really want to get people not
necessarily working less in an absolute
sense I want them to be working as much
as possible on the thing that they're
the best at right the thing that they're
the genius at because I think that's
where the impact comes from not only in
their business but their family in the
world yeah you know I think one common
thing people deal with whether they're
an entrepreneur or not is just stress
overwhelmed and I know a lot of people
that they first start a business they're
wearing multiple hats a lot of people
they're trying to build a business like
a lot of my audience they're trying to
build an online business while they're
working a full-time job right and so it
can be very challenging and I know for
you you know I think hearing with your
story is that stress was actually
amplifying the Crohn's disease because
it's creating more inflammation and
whatnot you know just in terms of the
stress and overwhelm what are some
things people can do to ease that a lot
yeah so it we sort of jokingly refer to
me as the overwhelm ologist right so we
hear that all the time and some
interesting things that we see kids I'll
get your answer from zero to forty
thousand dollars in sales which is like
straight up a side hustle right they're
just trying something out the biggest
need for that kind of a person like from
a data standpoint is to reduce pressure
and noise like that's the words that
come up right they they have the side
hustle for wearing all these different
hats you said and they just need to sort
of reduce the pressure in or so they can
expand that a little bit and then from
forty thousand to a hundred thousand the
goal there is really trying to find
product market fit but up until a
hundred thousand most people are not
full time in their businesses yeah we
see that all the time right so once they
hit a hundred thousand then it's like
alright I can maybe I can really do
something with this so the number one
thing is that optimize step as I said
and the number one thing that people
need at that point is basically to be
able to breathe so they need to be able
to just take a moment of pause to look
at the way that they do what they do and
that often my step as you learned is
extremely important because a lot of the
overwhelm that we experience simply
comes from a lack of knowing what's
causing overwhelm and while that sounds
very circular
you can't read the label from inside the
jar I'd like to say about all the time
right because there's you you're in the
machine you're in it and it's extremely
hard to be introspective and self-aware
so honestly something like the aura ring
some level of tracking which a lot of
people don't even experience is so
powerful in that level of information
knowing how many emails you sent in a
particular day like how many calls
you're doing most people that are in
this sort of scenario and they're
overwhelmed and they have a side also on
they have a family heavy things if you
ask them at six o'clock at night what
you get done today it's not like an
instant answer they have to think about
it they may have to check your calendar
like it's a lot going on and simply that
exercise alone if you were to say it
every day at six o'clock
take three minutes and just write down
all the things you've got done today
like the happiness level goes up by
fifteen percent is that because they're
reinforcing it yes the progress that
they're making yeah and and it's a it's
a problem as an entrepreneur in general
but I just think it's human being it's
like some of us are just not good at
sort of sharing that but as an
entrepreneur you know that at the end of
the day you're pretty much the only
person that really knows if you did a
good job or not
yeah so if you're not even sharing that
with yourself yeah it becomes really
hard that's true and then you just feel
like you're just sort of churning and
burning yeah so most people I'm you know
I'm sure they have a to-do list right
and I know you've shared a different
philosophy that you have around that but
they have a long list and that
overwhelms them they maybe try to
prioritize things a little bit but any
tips on how people can better maybe plan
their day or plan their week just to be
more efficient in the planning process
because I think a lot of people there
may be reactive throughout their life
and they're not planning things are
organized in that way so there's a
couple of different things to tak there
one is that yeah the traditional to-do
list as far as I'm concerned is
completely anti productive people have
these lists and they have journals and
things like that and the aspect simple
aspect having like two vertical to-do
lists with things that you are not able
to really move around through some sort
of a pipeline that you're crossing off
maybe what actually ends up happening
the really short answer is that most
to-do lists all they do is remind your
brain of all the things you're not
getting done and they just add to the
frustration and you can even enjoy the
aspect of crossing things off I can't
tell you many times yeah somebody was
really busy like what'd you get done
today and there's the answer is oh I got
12 things I'm I put 12 things on my
to-do list like that was the
accomplishment that's insane so and also
really self too like deflating so to do
listening to be much more much more
dynamic and you need to have what's
typically referred to as a Kanban view
which is like a list and you know list
the list the list and sort of phases so
at the very very basic level would be
something like to do doing done and you
need to have this sort of arc that
you're moving towards a goal not just
for racing something from a list so
that's like the very short treatment
there but the other way to think about
this is a lot of people like to plan out
their days in terms of what they're
gonna be doing or what they're gonna be
doing in certain hours or blocks and
that's okay but one of the more
innovative ways I think to look at it is
who the time is for right so if you look
at your whole day and if you are a
parent maybe the morning a couple hours
is for your kids if you're religious
maybe there's a half hour in there that
is for God right if you're on a
committee for a charity every week like
that time is for the charity but you
have to look at throughout the day and
are you organizing your self in a way
that you're dedicating that time towards
a particular person or group spouse
children employees clients yourself I
think that gives people much better
sense of balance because the truth is
for me in a given day I have four small
children a lot of the time is for my
kids
Oh smaller part of that is for my spouse
my wife there's a good portion of that
for my team and my clients and there's
usually a small slice for me and that's
enough like and I don't mean that I'm a
martyr in any way but if I don't even if
I don't have that in a day the half an
hour that's for me and I know that it's
for me that weighs on you so rather than
looking at like oh I'm gonna get a
hundred emails done or I'm gonna write
that TPS report right think about like
who the time is for and I think you'll
be really fascinated people do that to
see how their day actually works out and
what balance truly looks like yeah so
you sit up blocks in your calendar I
guess if this is
when you're gonna focus on this this is
what I'm gonna dedicate your time to
your family going in a gym it says all
planned out do you do that for your
whole week yeah and it's it's pretty you
know rinse and repeat for me I mean
again because they have the kids like 9
to 3 is basically when I work while
they're at school and 3 to 8 is like for
them and the nice thing about that for
me also is you know hustle in itself is
not a bad thing
intermittent hustles great yeah but
hustle hustle hustle is not good and we
as human beings we need change like
change is the thing that makes
everything work better for us if you
think about it right
monotony and like consistency in some
ways hurts us a lot of times and it gets
boring and as in as entrepreneurs we
have a tendency to self-sabotage when
that happens and make things break so
that we can fix them right we see all
the time so recognizing that it's not
even so much a work-life balance is that
to me it doesn't really exist it's a
work-life integration yes yes now I know
let's talk about inbox email and I love
your thinking because everything that
already does like you look at how to
optimize it most people you know they go
about their inbox their email but they
don't actually look at how they can
improve this you know the way they're
going about it and it's such a simple
thing it's something that consumes most
of our lives we've got so many emails
and messages coming in what are some
strategies that can help people with
your inbox so we have a whole map that
around this that the the email problem
is not an email problem it's a
decision-making problem so we attack
this with what we call the three
decisions and the interesting about the
inbox is that it's a very unique
opportunity in our day to basically make
thousands of decisions right you don't
really have that anywhere else you might
make a lot of decisions throughout the
day but nothing like what you get in the
inbox and the worst thing is that a lot
of people treat every email whether they
realize it or not as if it's the first
time they've ever seen an email right
it's like ooh you know new opportunity
how many responded that's me right no
I'll get to later I'll come on right it
just doesn't work so what you do have is
you have to limit yourself to three
possible decisions you can either deal
with it right now and if you can deal
with it right now then do it and that
can include delegating it because if you
delegate effectively in that moment
done you could delete it which is you
know to say no essentially and also
sending an email that is basically a
confirmation like got it thanks
shouldn't do that or you can defer it to
a time that is more effective for you to
manage it and that could be a few hours
later it could be a few weeks later but
fooling ourselves into thinking like
we're gonna get to it
doesn't doesn't make any sense and it
also makes it very passive for us the
other thing about it is that the inbox
is an area where it's very easy to allow
yourself to lose control whereas most of
us really need control as an antidote to
stress so you know the biggest like
control freaks in the world they won't
let anybody else touch their inbox or
they won't let systems in there it's
like their thing but they're actually
really being controlled in that
environment and some semblance of
control we're saying this is our tool
and this is how we're gonna handle it
and these are the decisions that we can
make makes it extremely powerful not to
mention that this is a model for how you
make decisions in general so that's
again we you know inbox is a great way
to sort of teach this but it in truth it
really is how we make decisions in
general and there are not a hundred
different decisions for everything that
we see now I know I want to you have a
lot of tactics which I love you're very
practical you're very tool driven in
terms of emails are certain you know
email provider you recommend more than
others because there's a lot of options
that people have but there's certain
features I know that some have that
might be better yeah so I really try my
best to be sound a tool agnostic with
what we teach I would say kind of
clearly like if you're still using AOL
which some people do like it's gonna be
really hard to be productive with your
email but generally it's fine if you're
using an Outlook or Gmail I do prefer
Gmail I think it's just a lot a lot
slicker the way it works and there's
nice plugins that make for these the
thing that you want is you want to make
it really easy to move something beyond
email right if it needs action so like
if it's a to do when you're gonna get in
trouble it's nice that there is a Trello
plugin for Gmail that I can just click
the one button and the email becomes it
to do now in Trello it's no longer an
email thing now it's a project that
we're gonna work on but also Trello has
that built in snooze function that makes
really easy to defer thing
to a time that is better for you and
that time could be you know if it's a
phone call there may be times where
you're better at phone calls if it's a
writing task or a creative test there's
definitely be times when you're better
at creating so you can do that really
well in a built-in way if you're using
like Outlook or not Gmail then you want
to use a tool called follow up then com
to also be able to defer those emails
but deferring is not procrastinating
that's a really key distinction yeah
that was a great thing I learned from
you because we have all these emails
come in but we don't have a way to
process it and you know the snooze
feature that's in Gmail you could defer
that for a certain time and one thing
you shared yesterday was the peak time
that we all have a certain time through
the day that were the most efficient and
that something some emails or projects
or work might be better later in the day
or a certain time to defer it you mind
sharing a little bit about the peak time
of course but I just want to pick on one
thing you just said which is that people
don't process their you know that word
process is really important because
that's what you should be doing hey
people
miss understand a lot of times how they
should be approaching and using their
email and it you're going in there to
process those emails which in a lot of
ways is like sorting right as a leader
you decide okay this is this
I mean octave I got it I'm not gonna
respond or this is something that needs
to go to this person so I'm just gonna
sort of hand it off there and you not
the bottleneck so peak time is a roughly
90 minute period throughout the day in
the day where you are two to 100 times
more effective than any other time of
the day and it's different for you as
different for me it's different for all
of you and by effective in that measure
we're talking about your ability to jump
into a flow state for most people the
experience of a flow state is a dilation
of time meaning you know minutes feel
like hours hours feel like minutes you
really get into a flow state so you can
identify it in a couple different ways
but we made this really cool free app
called the West doing peak time app that
uses something called the CNS tap test
where you're tapping on the screen
multiple times throughout the day and
after three or four days it'll average
it out and let you know when your peak
time is and mine is generally 10:00 to
noon if you do nothing else but just
don't schedule anything during that time
and just sort of allow yourself to
really work on your highest and best
abilities your unique ability you
amazed at the jump and productivity if
you have a team and you identify what
their peak times are and you try your
best to schedule a meeting with
everybody maybe that's not hitting
anybody speak time and you're leaving
people own times you'll see massive
productivity increases in your team and
then lastly from that once you identify
what that peak time is that becomes an
anchor for all the other things that you
might do so if I know my peak time is 10
as well which it is I have been able to
discover from that that I'm better on
the phone after noon so once my peak
time is over apparently that sort of
jazz's me up to will be on the phone but
if I try to do a phone call at 9:00 in
the morning
I'm not amazing like so and creatively I
do better at 8 o'clock at night or
beyond so these things kind of spider
off identifying when your peak time is I
love that now you work primarily with a
lot of a lot of entrepreneurs what are
some of the most common challenges that
you see people that come to you what are
they facing and what are some solutions
are things that you primarily help
people with so the fascinating thing
that we see that we're like
cross-section of industries and
everything is that at particular sales
levels the issues tend to be the same no
matter what so from a hundred thousand
to three hundred thousand in sales so
the person is just gone full time the
primary concern the primary focus at
that level is sales right so they need
to be bringing revenue in the door and
focusing on sales and to graduate from
300th out are from you know under a
three hundred thousand over three
hundred thousand they need some system
for leveraged sales so whether that's
ads or salespeople or just something
that they can sort of like depending on
them they can't be the bottleneck of
everything right right but also they
need to be able to get out of the sales
role so that they can service the
business that they're bringing in right
from 300 thousand to a million the
focuses has to be on systems and
processes that replace what you as the
founder do well because now you're gonna
become a victim of your own success and
we see this all the time I can't tell
you how many times I've seen companies
that are stuck and you know it's a it's
a great problem to have but stuck at
$900,000 $950,000 they cannot break a
million dollars because they're crushing
themselves under the weight of their so
they're on success so you need to be
looking at systems
processes that replace what you do well
and the question at that point for the
founder from 300,000 and million is
typically and you can think about this
for yourselves if you're at that point
is how do I get ahead when you flip over
the million dollar mark and the next
range is a million to 3 million now the
question becomes how does my team get me
ahead and at that point you're really
focusing on building a team and putting
in those structures for the team so that
they can grow and then from 3 million 3
million to 10 million the question flips
from how does my team get me ahead to
how does my team get ahead so from 3
million to 10 million you're actually
becoming a real leader and you focus and
you have to focus on leadership systems
it's fascinating 3 million to 10 is
where we start to see people really
developing a c-suite oh yeah and again
across industry like these are the
issues that we see yeah you know I can
relate to this and I think a lot of
people when they first start off like a
lot of my audience they start something
on Amazon or publishing books and
they're more of a solar entrepreneur
solopreneur but the level of thinking
that got you to a certain point it's not
gonna get you to where you want to go
right and there's different beliefs
because I know for myself I struggled
with that where I had fears that and I
think a lot of entrepreneurs can relate
of giving up control or only I can do
this no one can do this as great as I
can it's like an ego thing and you have
to release that and start to think in a
different way to bring on a team and
outsource and you also won't maybe talk
about this in a bit you share ways to
outsource that are different because a
lot of people you don't necessarily have
to have a team there's outsource
services where you can bring someone in
or have the aides that help you without
having to spend a lot of money or have
full-time staff but yeah what are your
comments yeah I mean so I I'm I'm very
very protective I guess would be the
right word of allowing people to become
team members right and not in for
several different reasons but not the
least of which is that you just don't
need people that are team members when
you can outsource and work in a
contractor way with so many different
people it expands your ability to be
able to work with people across the
globe technology and obviously enables
that
thinking that a you're the only person
who can do it is obviously very limiting
right because then you really don't have
a business what you have is you own your
own job yeah if it's right the second
aspect there is that to imagine and
think that the greatest talent in the
world which you have access to but to
think the greatest accessible the
greatest town in the world is in your
zip code that's a problem right so and
and that's that's just limiting believes
it's just sort of the past and thinking
that that's how the way that's the way
the things were done but and then
furthermore is that when people are able
to work in their own environments in
their own way and have their own
flexibility you're going to get better
work out of them I would rather a
contractor that's working eight hours a
week in their own home in their
comfortable environment than a full-time
person that's 40 hours a week in the
office because we know that for most
sophisticated hours work anyway right
and you just create this culture that
makes no sense so on my team I have
three people that work for me and I
actually had seven when we were smaller
and we've gone down to three which has
been sort of a natural process of people
replacing themselves and then we have
hundreds of contractors working for us I
also have companies in our program that
have gone from you know five hundred
thousand dollars in revenue to twenty
five million dollars in revenue without
it without increasing their team so that
just be more efficient optimizing system
you yeah and and the thing is is that
the people that start out at sort of an
entry level and grow with you you have
to allow them to grow and if they can't
be replaced then they can't grow into
another position and when they do grow
up into another position then they can
manage a lot more outsource contractor
type people and there's one other thing
I wanted to point out about that which
is it's really empowering right because
they become part of that growth engine
and they get to almost be intrapreneurs
in the company themselves because they
get the freedom and the resources to
make that happen so you can grow and the
biggest myth that I think a lot of
people have is that they think that when
they're growing or when things get
complex like we just need more people so
many people come to me saying like we
just we
help hiring more people it's like why
don't we look at what you're hiring them
into first so do you mind sharing with
people some ideas or things that you
outsource in maybe your personal life
just to show people give them examples
of that and then also in your
professional life as well and maybe I'm
not sure if you're able to share some of
those services that ya utilize for that
but that'd be great - yeah so the the
main virtual assistant service that we
use something called magic so people can
go at a Les Deux slash magic and
experience link to that below so les
jeux slash magic ma G okay so magic is a
team of virtual assistants that's what's
called an on-demand service so we don't
get one person which I don't like having
that because to me that's just another
bottleneck and it's they work Graceling
was together their response time is 30
seconds 24/7 and we probably do 3 to 400
hours a month with them between the
business and my personal life the
personal side of things I have four
small children seven under magic handles
everything with insurance and health
forms and applying to schools and
signing up for summer camps and
arranging travel piano lessons like they
deal with all of that stuff so that I
can focus on being a dad right I never
have to worry about logistics or
anything anytime we have to buy
something that's not on Amazon I pretty
much have them do it because I don't
want it to sign up for things and then
on the business side of stuff so they
deal with a lot of our customer journey
so we have touch points with people that
are Facebook messages or text messages
they'll do some of that we actually use
them to optimize several of our
processes in a very manual way to figure
out where things working where they
don't the event that you were at
yesterday they planned the whole thing
that they booked the space they dealt
with the caterer they did the
invitations everything was wrong to them
so we really try to push the limits of
what can be done and when we hit a limit
it usually just means that we need to
create a process for it and then they
keep going and one thing you do is you
just send like a voice message to them
like hey send send this book to
so-and-so or book this flight or
research this for me and then how faster
they typically get back to you and then
how much training I guess is involved
because I think some people might think
oh I don't want to give up that control
what if they make a mistake or what if
they do this wrong anything around that
so the yeah there were small times
roughly like 30 seconds you know 24/7 so
they're they're so fast that when I I
travelled quite a bit and when ever
there's an issue with the flight I
usually get a notification from them
before the airline notifies us right and
they'll be like oh we just heard that
actively called us it's incredible so
the other day I'm supposed to go to
Toronto and five hours before my flight
they messaged me and said that the
flights been delayed two hours and we
know that you have to be at dinner at 8
o'clock because they planned that dinner
so they're like we already found in
flight an American Airlines you want to
switch yes done you know great here's
your boarding pass you know you have 24
hours right before to check-in you get
the 24 hour notice 23 minutes later
they've sent me my boarding pass you
know so it's it's just excellent that
way and then I was saying look so just
on that points are you training them I
guess initially for that and maybe
providing like a system that you first
crate before you outsource like here's
here's my preferences here's you know
might give them I guess some personal
information like credit card information
passport information yeah so obviously
I'm pretty good now it like sort of
foreseeing what might be need needed but
the the biggest thing is that when
you're working with outsourcing or with
virtual people in general or you know
remote people you can't look at it as
like you're just sort of like moving
through time like you really have to be
retroactive or retrospective about some
of this stuff so a lot of times if I
were to ask them something and they
needed more information from me I would
give it to them but then I proactively
will say to them like add this to the
process for next time you know so I like
my calendar invites to be very detailed
I like the address I like all the notes
to be in there so that just took one
time with them making a calendar and
right for me and not having the address
in there for me to say look every time
from now on when you make the invite
then put the address in and now they put
that in their processes but a lot of
people would just be like oh like that
was annoying and then next time they'll
go yeah you know like I don't want to
make the effort to like go back and tell
them to fix it so they can't fix things
if we don't they don't know they're
broken so a lot of this is just a round
communication and you can communicate
this stuff and not assume that it's just
going to be fixed on its own yeah
and then in terms of the fear I guess
people have even around like people
often ask me how do you give like your
credit card information or things like
that to a team member or someone that
you're outsourcing that to because I
think there's a bit of fear around that
yeah so for those people who really do
have those kinds of issues with it those
sort of really ingrained issues and you
just have to start with something small
and it it's not that they're gonna you
don't have to look at a virtual
assistant as like an all-or-nothing you
know we talked about this yesterday but
it's not a binary activity there are
levels of delegation we actually think
there's six the way we teach it but
start with something really small like
and something with low risk like making
a reservation for dinner I know that
sounds silly but people have issues with
that I don't want to have the back and
forth it's like but yeah if you if you
free up your time even by 10 minutes to
let them do something and so you can do
what you're doing that's a win you know
it's not all or nothing so if you really
don't even credit card fine but most
virtual assistant services will charge
your card and only the managers have
access to that and then they'll use
their own card to buy things so they're
not gonna run off of the card if you're
really worried about it get another card
that has a 500 dollar limit you know
which is really easy to do if you have
an American Express or visa you can do
that so it those to me are just excuses
honestly it's just somebody who hasn't
made that effort yet because where
there's a will there's a way
yeah do you think people should start
outsourcing and delegating things like
regardless of whether or not they have
the financial means like because I'm
certain things with your business you're
gonna make money you can invest more
back in but someone that might be
watching this right now that just has
their nine-to-five job is there is it
worth them looking at right now to
outsource some of these things that it
might be doing because maybe that could
free up their time to start their
business or to make more money in their
life in a different way so for that for
those people for that situation you
really want to look at automation first
because there's so many things we can
automate now that are free and one of
the most obvious ones for me is social
media marketing and getting the word out
there as I showed you guys yesterday we
can use machine learning now to get free
press like there's always ways to do
that don't require a person and are less
than 100 bucks a month if not less I
mean it's not like free things IFTTT
it's totally free and something as
simple as saying
like if I post something on Facebook I
also wanted to be on Twitter and
LinkedIn
right that's something that will take
you maybe an extra four or five minutes
but if you automate it for free then you
never have to think about it again and
people have to get that mindset that
they can understand like there's a value
to that once you move beyond that and
even with limited funds there's some
very simple things that you can
outsource or I mean not even simple but
you can very cheaply outsource things
with websites like Fiverr comm right so
it doesn't matter how strapped you are
for cash if you want to launch a podcast
you need intro music and you can get it
for $5 on Fiverr rather than just be
like oh no I'll wait or I'll just you
know it spend the $5 have something
that's somewhat decent and build from
there
but you don't have it's not like oh I'm
either gonna have to invest 1,500 hours
full time in a person or it's nothing
yeah and I think you know one can it's
always helped me is you know seeing what
I'm what I'm doing throughout the day
how I'm spending my time and putting a
monetary value on those things because
there are certain things you might be
doing that is like a five or $10 an hour
task that you're still doing it doesn't
make sense because by outsourcing that
it's gonna free up their time to focus
more in the high leverage the more
money-making things that you could do
that that you know so I think youyou
look at the same way eliminating those
those ones that they're inexpensive
things that could easily outsource it
you can focus on the most important
aspects yeah and you know so everyone
knows their own time is money but to me
it's more like there's a cost of
inaction right so everyone that is
watching this and you and I included
there's a thousand other people they're
all that do exactly what we do right and
what differentiates ourselves is our
content and our message and our
perspective and our personality
hopefully and every second that you're
not getting that out there somebody else
is doing it faster so speed wins in a
lot of these situations right if you
want to sell something on Amazon there's
we know there's like a hundred other
people that are selling that product and
what you do and the way you do it and
the best the speed would that you do it
is gonna make you make you better so
this idea that something might be too
expensive yes there's the cost of like
your hourly rate or what you can do in a
day but there's also that cost of
inaction yeah yeah that's that's one
thing that you helped me with yesterday
cuz I noticed that was holding me back
at different times right
think I'd always look for ways to get
something done cheap you know and
sometimes that would not be the best way
of going about it but yeah just how you
frame things I'm looking at ok what's
the benefit that by doing this can
provide for you and then what's the cost
of inaction you realize that you're
missing out on that that growth that
financial finance is it you can earn by
not doing it so well so and I think a
really nice way to sort of put that is
that sometimes the bargain is being done
right yeah it's awesome so what are what
are some tools what are some of your
favorite tools that you use in your
business or personal life so Voxx are
with a V is probably o X yeah so boxers
like single-handedly it's really
transformed my business so voxer is
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