HOW TO SELL ANYTHING TO ANYONE #Best Education Page #Online Earning

This is Stephan from projectlifemastery.com and in this video, I'm going to be

talking about sales, selling. A subject that a lot of people are

uncomfortable with. A lot of people have a lot of fears about selling to

someone else. They are afraid of rejection and failure.

There is a lot of emotions that come up. Other people are afraid of

sales people. They are afraid of being sold to and they have their wall come up and their guard and

their mixed emotions, their doubt, fear, and

skepticism that comes up. I think this is a subject that's worth exploring,

and discussing, and embracing in your life because the truth is, whether you're

aware of it or not, cautiously, you are in sales.

You are a sales person because if you are single right now you

need to sell yourself to someone else. If you want to attract a partner,

you've got to sell yourself. If you want to get e new job, you've got to sell yourself

to the position to the boss or the potential employer so that you can get

that job. If you're in business, you have to sell your products. You've got to be

able to share your ideas with other people and influence other to people to buy

into them. If you have a family, if you have friends, if you have a social life,

if you have kids, you're in sales because you need to be able to sell other people on your

ideas, your beliefs, be able to influence your kids and persuade your kids to do

certain things. We're all in sales. If you have a social life, if you are

interacting with other people, then you are in sales. The sooner you can

embrace that and accept it and instead of having negative emotion towards it,

say "Okay I'm in sales and marketing, how can I improve that? How can I

take this on and actually be effective at it? How can I effectively influence or

persuade people in a better way?" Then it can really empower you in your life and

help you have a better quality of life.

Now sales and selling, there is a negative connotation to that

word. There is a negative meaning towards it for a lot of people because

they perceive it as someone that is selling something to

someone else that

isn't really going to benefit them or maybe ripping them off or whatever it is.

I think really effective selling is meeting someone's needs, identifying what

the other person wants, who they are, what their needs are, and then providing

solutions to them, helping to empower them, sharing ideas, or concepts, or

information, or products, or services to help enhance that

person's quality of life. I think that's what effective sales is. It's a win win on

both sides. It's not a win for the sales person where they make money and

the other person feels ripped off. That's not good sales. You want it to be win win on

both sides and in order to do that and effective sales person really

understands the person's needs and what's best for them, what can help them in

their life and provide a solution to them. That's what I believe

selling and marketing is. It's just meeting someone else's needs. Solving other

people's problems. Whether that's an actual specific problem and a thing that you're

going through or it's just a transference of emotion because people buy sometimes to just

change how they feel. Just to change their state. Or to change maybe

their status or elevate their status. Why does one person buy a sports

car

where as another person buys an inexpensive car just to get

around the neighborhood and the city. The only difference is the status,

the feeling, the emotion that person thinks he is going to have by having that

expensive car. We sometimes buy things not out of necessity or even out of

a need, but sometimes the need is just to fulfill an emotional need. To change

the way we feel. To feel for significant, to feel more certain, to feel we have more

variety in our lives, to feel like we're growing and making progress.

Really deep down I believe that needs are being met and emotions are

being transferred in effective selling. It's a win win on both sides.

Everybody benefits and an effective sales person is someone that has good

intentions to help enhance the person's quality of life. Let's talk about selling.

Selling, how to sell, how to sell anything to anyone.

There's a few principles that I have in this video I'm going to share. First and foremost is

understanding the inner game. I think inner game is everything when it comes

to selling. I don't believe

in techniques and gimmicks. There are some

psychological principles that are available, but I don't think you

should really manipulate people and and again in and take people down the wrong

takes people down the wrong path or the wrong course. I think that's why having good intentions is a

very important thing when you are attempting to sell or persuade anyone or

influence anyone in a good way.

Ok first and foremost Inner game.

Number one you've got to have confidence. You have to have

belief in your product in whatever it is that you're selling. If you are trying

to sell something to someone and you don't fully believe in it, you're not

passionate about that product, you don't believe that it can help enhance them and their

quality of life, then you're not going to be effective in any way being able to

sell that to someone else. They're not going to buy in to your belief and the

certainty that you have. I believe that anything that you sell, you have to

have a high level of belief in it. If you don't have that belief then maybe

it's not the right product for you. Maybe it's not the right service for you. For me,

I have strong conviction and belief behind anything that I I sell. Anything that I

create personally, my K Money Mastery program, my Morning Ritual Mastery, books,

whatever it is, I believe in them so much because I created them. I put so much of

my sweat and tears in to those products. Into putting that all together, that I

have so much belief in that, that it will help impact someone else's life. I have

not a shred of doubt in my mind that this isn't going to help impact

someone else if they actually apply it. I have so much belief in that,

whereas if I'm promoting something else that I haven't really benefited from, or

been through, or there's no emotion behind it, I can't effectively sell that to someone

else because I don't have any passion associated to it.

Other products I might share, The Amazing Selling Machine, I've been through.

I've benefited from. I've seen the value. It's changed my life. If it's helped

me and impacted me in some way, I have no problem sharing that. Having that

belief, that passion behind it. One great way to develop that is by you

using it and personally benefiting from it yourself. If you benefit from it you

also get the other benefit

of being able to share your story. This is where I was and I went

through this and I benefited from this product and this has helped me change

my life and improve my life. By you sharing your story, you are going to have

even more conviction if it's actually helped you and benefited you in that way.

I'll give you an example. When I was eighteen years old,

even before that as well, but eighteen years old I had a job and I worked for

CutCo. CutCo is basically a line of cutlery, specifically knives. I was eighteen years

old, looking for a job and there was a sales job in the newspaper. They typically recruit young

kids and kids that are in college to make money on the side.

What CutCo was, is that you would have to cold call people and you'd have to put on a whole

presentation selling knives. You'd go to people's houses, you'd put on a

presentation, I remember you got to cut a penny with their scissors, you

cut the penny in half with scissor. Really high priced,

expensive knives. They were actually really great knives. I actually sold some to my

family. My mom still has the scissors and knives that I sold her. Amazing knives, but I

didn't really believe in them. I didn't have passion for knives. So I wasn't very

effective at that. Another point is that I worked in the family business. My dad, my brother,

my sister, my mom, we all worked in the family business and at one point we were

selling bath tubs. At another point fireplaces, limestone fireplaces that my

dad would build. Really amazing fireplaces. I remember I'd go to different job

sites and meet with the contractors and builders and designers and

architects. I didn't have passion to sell fireplaces.

I didn't even have one or benefit from it in any way. I was relatively young as

well, but I didn't have passion for it. I didn't believe it. So I wasn't

very effective as a sales person. I think that having that belief, that

passion behind the product, is going to increase your sales more than anything

else. You can look at techniques and all that sort of stuff, but it all starts with here.

Your passion. Your enthusiasm that you have behind what you're selling. I think also

you have to have confidence in yourself.

You have to be confident in who you are and your ability to be able to persuade and influence

someone else because you could have an amazing product that you are passionate

about, but if you're not effective in communicating that, you don't have that

certainty in your eyes, that look, the feeling. If you're not communicating that in

any way then that's not going to be effective either. You have to have

confidence. You're going to go through rejection. You are

going to go through failure. Confidence is what is going to keep you going. Not being

affected or phased by that in any way. You are going to have people that are going to

say no or object and have their fears and concerns and all that.

A confident person is someone that doesn't get rattled by that.

They are flexible and they have a strong foundation, a strong core.

They don't get affected. They change their approach or they try to address the concern

or find out more about the person to help better meet their need as well.

Confidence, passion, very important. Another thing as well

that's very powerful is helping,

is developing some level of trust and relationship with the person you are

selling to. One thing I heard a long time ago that I believe in, is that people buy from

people that they like, know, and trust...

If you can develop a relationship, a friendship, and actually

view the person that you are selling to as your friend, and actually care about them, and develop

a rapport, some trust there. Then you are going to be so much more effective as

opposed to someone that just comes in with all this energy and passion that tries

to sell something to someone. That person is not going to know that you really

care. That person is not going to feel comfortable yet with you. So developing

rapport in that relationship is very important. That's why I believe that it is

powerful to get to know the person. I think that's one of the most

important first steps in sales. Whoever you're attempting to sell to.

Whether it's online, someone in person, a family member, really

get to know them. Ask them questions. Become familiar with them. Identify with what

their needs are. What their challenges are. That's going to help allow you

to meet their needs with your product or with whatever your solution might be.

By getting to know them and developing that relationship, it's

going to help them feel like you care, It's going to help them feel like you understand them.

When someone feels understood, they're going to feel so much more

comfortable doing business with you. A lot of people do business with

people that might not even have the better product, but because

they know and like you they'll buy from you as opposed to this person over here

that they don't know who might even have a better product.

Building that trust relationship is key and I think just taking the time to get

to know someone and even adding value to them up front. I'm a big believer in that.

That's one of the reasons why I built a successful business. I just try to

help people and provide value. I try to learn about you guys that watch my YouTube channel

and you guys send me comments and questions and I listen and I

try to continue to get to know you guys and create products that can benefit

you guys. I survey you guys. I find out more about you. To create something

that can help meet your needs. I think that if you can provide a solution

for someone that helps solve their problem or meets their need that they are looking to

be met, and you have that relationship and trust, that's going to be

a much more powerful and effective way to influence and sell someone that

way. The relationship, the trust, the rapport, very powerful. I think

another important thing is to understand that selling is

a meeting someone else's needs and that's part of the process of the rapport.

Asking questions and identifying. Is there a demand

here for it? Sometimes there's a need that people have, or

a problem they have and they might not even be aware of it. Sometimes by

building that rapport and that relationship, helping them become aware of what they

don't know or helping them become aware of a need or something that they might

need or could benefit in there life, that's part of that process as well.

You can't just sell something to someone that they don't need or want.

You have to make sure you identify that there is a need or that there is actually

something that will benefit them. A lot of people spend so much time trying

to sell something and going over the different features. Nobody cares about

the features. What they really want are the benefits.

How will this benefit the other person in some way.

If you can effectively communicate that, and if you can identify what the

person's needs are and say "this product over here can help benefit you"

if their needs and their values or family, share with them your product can help

benefit their family. If their top needs are health, share by buying this product

it can help you enhance your health. If their problem or whatever

they are going through whatever it is

is their career or money, you can identify

that by building a rapport and getting to know them, then share how your product can

help benefit them with that as well

There's a lot of deep, fundamental things that are happening with sales. Not a

lot of the surface stuff that a lot of the people focus on a little bit too much.

I think another important thing to understand

is that people buy things for emotional reasons as well. To change how they

feel. To change their state. One thing I learned from Tony Robbins years

ago, and just through basic psychology since, is that human beings are driven by the need

to move towards pleasure and the need to avoid pain. Anything that is

pleasurable we want to towards. Anything that is painful we want to avoid.

If you can help show people, communicate with them, that your product or

service will help them get more pleasure in their lives and you can associate

your product or service to help enhance pleasure in their life, then that's

going to be something that they are going to be moved towards. If you can also show them and

help them actually to associate to the fact that your product will help them avoid

pain in their lives, either present pain or future pain, then that's another

effective way of influencing someone as well. Sometimes you have to stir

up things a little bit for people because a lot of people are a

little bit too comfortable with themselves and their lives. They are afraid

of pain, of experiencing that pain. If you can remind them "Hey are you happy

with where you are right now? Are you happy with your current job? Are you

happy with the way that you look right now? Your body, be honest."

Sometimes you've got to have them experience a little bit of pain

to feel a little bit uncomfortable with where they are at and remind them of that.

You are actually doing them a service by doing that.

To help them make a new change in their life. Maybe your product or service can

help them get out of that pain that they might be living in right now in

their life, but they don't fully acknowledge it.

They just hide from it and pretend it's not there when they are in pain and they are

suffering in their lives as well. I think another important thing

is just asking for the sale. Going for the close. A lot of people are afraid of

that. They're afraid to attempt to close someone. You can do everything else

right and they can be ready to be sold, but you have to close the deal.

You have to actually ask for the sale and get them to sign up or get them to buy

and have some form of call to action on what you want them to do.

If you are going to sell someone in that way, you have to be assertive, you

have to be confident. Understand that some people are going to say no and

that's okay. Sometimes people have objections. Sometimes not everybody is

just going to buy right away. I think an effective sales person is someone that

doesn't just try to persistently slam their product down the person's throat

because I've had that happen many times to myself and it doesn't feel good.

I'm sure you've had that happen before as well. Instead of trying to

keep selling the person, which a lot of sales people do, actually understanding them.

Actually finding out what's holding them back.

What's their challenge. What comes up for them. What is their objection because that

can allow you to help address it. Maybe it's a concern that they have or

maybe it's not having the time or the money. Maybe

there is a solution that you could provide for that objection and if not,

maybe there isn't. Actually understanding, that's what helps

build that trust and rapport, and that's why it's so important. I can't tell you how

many times here in Bali right now, people are trying to sell

you all the time, but they're not establishing

rapport. They're not identifying your needs. They're not passionate in any way about what

they are trying to sell to you. If you have an objection, they're not

taking the time to find out what that is and help you feel

comfortable and help you meet your needs and actually care about you. I think

that if you can really embody those principles that I've shared so far in this

video, and really there's a lot more that goes in to it, but I think these are the most

important ones that can really serve you. I think that you will be much

more.

effective selling anything. Whether it's yourself, whether it's a product, whether

it's in your business, whether it's in your friendships. These

core inner games, these beliefs that you have can shift everything. I know

some people still have that fear of selling and they are afraid of

what other people are going to think and the rejection and going for the close.

I think that comes back down to you having that belief, that conviction, that

passion behind what it is that you are selling. I know for myself,

things that I've created, I have no problem selling them. I have no problem

trying to stir people up a little bit, ruffled up a few feathers, get people off

the fence and trying different things because I know deep down inside of my heart

that it's a great product. It's something that will help the person if they buy

it and they apply it in their lives. That's helped me be effective and not have

any fear from that. At the end of the day, you have to be the one

that looks yourself in the mirror and be happy with what you see looking back at

you. If you are trying to sell something or scam someone or something

that's not quality, that's going to come across. If you end

up persuading people to buy it, you're not going to feel good about yourself. You're

not going to be able to look yourself in the mirror.

That shadow that follows you around, you've got to be happy

with that shadow. It's going to follow you around for the rest of your life.

Make sure that you are coming at selling from the

position of caring and love and trying to serve and add value. I think if

you do that you should have no worries. You should have no fears. You shouldn't be

worried about trying to sell someone if you have a good agenda and good intentions

to help impact someone else's life.

That's what I've got for you guys on selling. How to sell anything to

anyone.

Hopefully this will help you, not just in your business and have more success, but

also in pother areas of your life as well because the more you improve yourself and you develop

the right mindset, you'll be more effective at sales and everything else

also. If you guys enjoyed this, leave a comment below,

let me know what you think, and I'll see you guys in the next video. Take care

Hey this is Stefan and thank you so much for watching this video. If you enjoyed

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more great videos like this. Now if you want to take your life to the next level,

then I want to offer

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best of the best what I have to offer in terms of videos, articles, and

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