She Makes $222,000 Per Month On Amazon & Shopify At 26 Years Old #Best Education Page #Online Earning

hey everyone this is Stefan James from

Project life mastery and I'm being

joined right now by my beautiful fiancee

Tatiana who most of you already know

we've done other videos together here on

project life mastery today we wanted to

do a video to share with you guys more

about Tatiana's journey and story - now

making 222 thousand dollars a month with

her ecommerce brand Lux curves that's

combined with Amazon and Shopify and

last month to give you guys an idea she

did over three hundred and ninety-two

thousand dollars in sales so I thought

it'd be great to have Tatiana share with

you guys more about her story how she

first got started with this business all

the way up to where she is today some of

the struggles some of the challenges

some of the adversity that I think a lot

of you guys can relate to if you're

brand new and wanting to build your

online business but more specifically

starting on Amazon and with Shopify now

Tatiana and I have done a few other

videos together one of which that went

viral a few years back sharing how she's

making 40,000 dollars a month on Amazon

I'm gonna link to that video and some

others as well because we've gone a

little bit more in depth into her story

with some of those other videos that you

might want to check out but we thought

this update can share with you guys and

inspire you guys to build your business

and take advantage of the opportunities

today so Tatiana babe thanks for taking

the time thank you yeah I look back at

that video once in awhile and I just

feel like oh my gosh I was such a baby I

was so young and that was just I was

just starting on Amazon and I feel like

so much has happened since then I feel

like I've grown so much and the business

has obviously grown as well yeah in that

video that we did was the title was it

that she makes 40,000 month at 23 years

old now she's 26 years old and just

going from you know just 40k a month was

incredible at that time but seeing the

growth and the progress that you've had

in her business has been so

inspirational to watch and observe

especially how hard you've worked and

what you put into building your brand

and your business to where it is today

so for some of you watching this you

might just want to get started to make

your first 10,000 or maybe you want to

ramp up and skill to the next level and

I think what you'll learn from this

video hopefully is be inspired to see

what's possible that there's many

opportunities

available but if you commit to it and

you work hard and you learn and follow

some of the advice that Tatiana will

share with you guys that it can

radically transform your life in so many

ways so we thought we'd kind of start

things off with a screen share - we have

Tatiana share with you her online

business we'll take this computer here

and Tatiana is gonna log into her

Shopify and Amazon and show you some of

her stats I know there's some people are

always skeptical and suspicious of

things like this and so we want to be

transparent and Tatiana is going to show

you a level of transparency that no one

else on YouTube is going to show you

guys many people that teach and share

building an Amazon business they never

share what their business is and what

product they're selling and the stats of

it and the level of transparency with

that and you know I know for you by

sharing that you do have people that

copy you and knock off your website but

you wanted to share a little bit more

about that yeah yeah I mean III guess

it's it's it is unique to share these

things I know a lot of people kind of

have that scary scarcity mindset around

I don't want to tell anyone else what

Amazon product I'm selling because

that's gonna create more competition for

me and I get that because in some ways

that is true you know when I do share my

product I have my own youtube channel I

talk about my product and sure

transparently my subscribers who get you

know inspired by that that some of them

have gone and actually copied my website

copied my products copied my social

pages literally copied my business and

so in some ways I could say well I

shouldn't share this stuff with anyone

because I should keep it for myself so

that I can keep on succeeding but I

strongly believe in having an abundance

mentality and I strongly believe that

there are more than enough opportunities

for everyone there's more than enough to

go around and everyone has the

opportunity to be successful I also

believe that you have to create your own

success and the people who have copied

me you know unfortunately they haven't

been successful and that's because

they're just copying me and I think it's

important to learn how to model people

you know if you are just getting started

find someone else who's successful and

model what they've done because they can

they can share with you what works what

doesn't work and that can help you

achieve success faster but that's

different than copying someone and so I

strongly believe that if you're gonna go

and build a brand you need to create a

unique and authentic voice for your

brand and that's how you'll be

successful and that's what works for my

brand and nobody can copy that you know

there's only one lux curves and you know

it is what it is so I'm not worried

about that but I hope that by being

transparent with you guys this helps you

to realize how this is a real business

because there's so much you know to be

frank garbage on YouTube and a lot of

people who are just selling a dream and

selling a lifestyle and people are not

dumb you see through that you can tell

who's being authentic and who's not

being authentic and so I hope that by

sharing the stats with you that it shows

you that this is real that people not

everyone wants to share it on YouTube

for the obvious reasons as I mentioned

but people are doing this and they are

earning financial freedom through their

online businesses and so I'm one of

those people I just want to inspire you

to to be able to just at least know that

this opportunity is out there for you

amazing so we're gonna answer a lot of

those questions and share with you

what's involved in building a business

the the road box the the adversity the

challenges I think a lot of you can

relate tatiyana you'll see and hear soon

enough didn't have money and any

experience doing this and we want to

address a lot of that for you because I

think a lot of you might be in that same

position so before we do how about you

log in and we'll share with you guys a

little bit about our business and have

tatiane just kind of set the context for

everything else she's going to share so

you can understand at least what our

business is and some of the results of

it so this is the Shopify dashboard as

you can see here we're on the analytics

and last month so we're calculating the

sales from April 1st to 30th and they

are three hundred and forty three

thousand let me refresh this because

people will always ask it's not real

until it's refreshed so there we go and

as you can see it's up a hundred and

twenty percent since just the month

prior so each month has been a record

month for my business the sales continue

to grow and I'm really grateful for that

it's really exciting to see we have a

returning customer rate of about twenty

six point three five percent which is

great and then we'll go over to

Amazon so Amazon last month 39,000 and

again that's from April 1st to April

30th and and you want to explain to

people why you sell on Shopify not just

on Amazon because I know a lot of people

they wonder that and their 1in should I

start with Shopify or Amazon and then

even just kind of explaining your you

know an average you do about two hundred

twenty two thousand this is a record

month so obviously this is a very high

month but that's the average and then

just even sharing what your profit

margins are yeah the average for this

entire year was two hundred and twenty

two thousand so that's the average but

yeah so I started the business on Amazon

and that's why I recommend anyone who

does not have an existing brand start if

you have an existing brand by all means

go and sell on your website because you

have an audience that you can sell to if

you don't have an audience you don't

have an existing brand Amazon is your as

your best friend because when you sell

an Amazon you now get exposure to

potentially hundreds of thousands or

millions of Amazon's customers and that

is priceless that's something that you

just don't get if you're selling on

Shopify Shopify allows you to build your

own website but once you have a website

you now have to get discovered so you

have to do external marketing you have

to do PPC you've got to do a lot of

things to get people to your website

versus on Amazon Amazon is a search

engine just like when you go to Google

and you type in on Google the things

that you want to learn or whatever it is

that you type on Google things will show

up websites will show up blog posts will

show up whatever it is that you ask for

will show up same thing on Amazon when

you type in a product that you want to

buy different sellers listings will show

up and so that's why there's so much

potential for you as someone who's just

getting started

because if you have a great listing and

you optimize it with keywords then you

could show up when someone types

something and then also Amazon has

different pages whereas when you first

start selling on Amazon you might be on

page 15 and if you're anything like

myself as a customer I only buy products

on page one or two of Amazon I don't

waste time going all the way through to

page 50

Dean but you get to use Amazon's

pay-per-click advertising so you have

the ability to now pay Amazon to

advertise on their platform and if you

are you know the highest bidder

then you can put your listing on page

one of Amazon so even though you're

brand new you don't have reviews you

don't have sales you could still be

featured on page one of the Amazon

search results and that provides so many

opportunities so many potential sales so

it's just so much easier to start on

Amazon especially since it's growing so

much but eventually the goal is to start

selling on your own website because as

we know you know you don't own Amazon

anything could happen and you want to

kind of have more control over your

brand over your marketing you want to be

able to keep stay in contact with your

customers versus on Amazon it's there

Amazon's customers so you're limited

with how much you can contact them and

how you can contact them and on Shopify

you just have much more control over

everything and it's a it's a different

experience so definitely starting an

Amazon but eventually you want to think

about you know kind of selling on your

own website and just to be clear with

Amazon this is just amazon.com in the

United States I know you also sell in

Canada and Australia and with the

Shopify

it's more international you know

primarily the US but all over the world

it's a little bit simpler for the for

expanding in that way I guess yeah yeah

I also have I opened up kind of a store

in Europe just cuz I had inventory

stored there so the 392,000 that I made

last month was a combination of my

amazon.com store my gear up Ian store my

Shopify store amazon.ca so it was

combination of all of my revenue and you

want to share with people just profit

margins because people always you know

these are sales figures and it's not all

profits I just want to clarify that I

would say that with e-commerce in

general we're looking to have a profit

margin of at least 25% in my business I

have net profits of 61% for my products

and those are really good and really

high and you

the reason being is because I'm not

spending money on paid advertising so I

spend you know close to nothing on paid

advertising and that helps me to just

have higher profit margins and the way

I'm able to do that is because I'm

taking advantage of social media social

medias free anyone can sign up anyone

can post on social media and if you get

creative enough and you put enough

effort into it you can really build a

great following and then that just helps

you because then your customers come

from your social media so the majority

of my customers are coming from watching

a video on YouTube or they're coming

from seeing a before and after picture

on Instagram and so where I'm attracting

a lot of customers that way and at this

point with my business there's a lot of

word-of-mouth marketing in the beginning

of course not so much because I was just

getting started but now people really

love the products I have raving fans and

we have a Facebook group I built a

Facebook group as a support group this

was just something that I wanted to add

as value for my customers something to

differentiate myself from my competitors

and it's grown to over 20,000 women and

so it's a very active Facebook group and

they just love to talk about my products

and they market my products for me

whenever there's someone new in the

group they tell them to buy a lux curves

product it's really cool so yeah that's

how I did it there's so much to talk

about how about you show us now just

your website your product just so that

people can check it out

so this is my website so as you can see

here this is just a simple website I

just I bought a theme on Shopify when I

was first started and I just customized

it myself but I hired someone on

upwork.com who can make changes for me

at this point

so yeah that's me and these are just my

products and then we have like a sizing

guide and one thing that you do an

amazing job of is you you show a lot of

different people a lot of influencers

and just regular people using her

product and a lot of these pictures

people her customer she has raving fan

customers that I know they send you

their products they are they send you

before-and-after pictures they love the

brand they talk about it so much and

that that helps with the social media

and everything else

you do but you know people are marketing

the product for you which makes it so

powerful yes so these are all like these

here are these are different influences

that are repping the product and then we

also have like really great before and

after transformations because we do like

little challenges every couple months

and then people see amazing results from

that and so yeah awesome do you want to

shoot this explain what the product is

yeah so I sell waist trainers waist

trainers they're nothing new this has

been around since the 17th century the

Victorian era when women would used to

wrap their stomachs and wear corsets and

a waist trainer is like a very mild

version of course at of course that's

really strong and it actually has the

potential to you know break a rib and

actually cause damage but a waist

trainer does not have that strength so

it can't hurt your body doesn't shift

your organs like a lot of people think

it does it's actually the way I

discovered this product was because I

was looking to lose my kind of lower

belly fat and my mom had asked me hey

why don't you wrap your stomach with

cloth because she would do that when she

was pregnant and she swore by it and

then I kind of looked it up and I saw

that Jessica Alba did that and like a

few other celebrities and I discovered

waist trainers and so that's how I

originally came across it so it's not

like a new product it's just that what

I've done with the products I've

customized it over time and I've made it

so that it's really effective it really

does work and it's just really

comfortable and unique to my brand

awesome and you want to and this is wow

it looks very distorted but anyways

that's the Amazon listing as you can see

here the we have some items on sale

right now but some are $69.99 some are

$39.99 we just have some items that are

just kind of overstock so when I have

too much stock I'll put it on do a

little sale and yeah so there's nothing

special honestly I haven't worked on my

Amazon listing in years it's really

outdated but it's because I'm kind of

trying to drive more people to my

website awesome so that's luck skirts

that

the the in the behind-the-scenes I guess

of her Shopify and Amazon just to give

you guys an idea of that but how about

now we transition to talking a little

bit about your story and how this all

started for you so how did this all

start for you I know you started selling

on Amazon and we're first exposed to all

of this when you're about 20 years old

now you're 26 I know it was not an

overnight success took a lot of years

and hard work and everything to get to

where you are today but you mind sharing

with people the story how you got into

this and some of the challenges you had

to get to where you're at today

sure yeah wow it's been a long journey

and you've been there to witness all of

it it's been a huge learning curve and

so how where do I start I mean I guess

my intro to online business was first

publishing Kindle books because that's

something that you were doing and so I

wanted to learn how to make money online

but then I actually came across selling

products on Amazon through a course that

you had you had talked about yeah and if

I had a friend that created this course

was a mastermind of a mine is called

amazing selling machine and I was

already selling books on Amazon but it

wanted to transition to physical

products because there's way more

potential it's a bigger marketplace with

that and we both decided to do that

course and you might even share and kind

of before that like you didn't know any

of this stuff you didn't know anything

about like making money online I know

we've already talked about this in other

videos but just kind of I know there's a

lot of people that are watching this

they're like first time you've maybe

ever heard of selling anything implying

or building an Amazon business I think a

lot of people can relate to that yeah

okay so before that I was in university

and I was also working part-time at a

restaurant and I had no plans of

building an online business I didn't

even know it existed so I was that

person who did not know anything about

the online world and I had plans to work

in the government and yeah oh yeah that

was my my plan and my vision for my life

then when I met you I saw what you had

an

business and I thought okay that's cool

but that's him that's not me I wasn't

really interested in building an online

business but then I started to witness

the freedom that you had and how he

could just pick up and travel whenever

he wanted and have that mobility and

flexibility and myself being in school

and working a job I was very limited

with my time and even just hanging out

with him we could only see each other on

the weekends because I was working and

busy the rest of the week and so are you

with your business but on the weekends I

remember I would come rushing downtown

to see you and I'd be exhausted because

I'd be so tired from all of the work but

yeah so I saw the freedom it provided

for you and then I also felt like well

if we're gonna get into a relationship

and you know we want to travel and have

these experiences together I felt like I

would hold him back because he has the

ability to travel wherever he wants

whenever he wants and I can only get a

two-week vacation every year and so it

wouldn't really work out so I was

inspired to build an online business and

so that's how I initially got into

publishing Kindle books so Stefan has a

Kindle course and I went through his

course and I learned how to publish

books online and so that got me a taste

of doing online work so it kind of got

my feet wet with the Amazon FBA because

publishing Kindle books is similar to

Amazon of being away because you're

still using the Amazon platform and the

way that you market your books has some

similarities and so I did that for a

little bit and I published I think like

five different books and then I just

kind of got bored of it and I we came

across the opportunity of creating

physical products on Amazon and that the

thought of creating my own physical

product was so exciting for me just like

I even think about Matt we're real I

guess and just publishing books it

wasn't just like something digital it

was real like I got excited to be able

I'm very artistic so for me I was like

oh what could I create and the packaging

and the branding and all of that got me

so juiced up and so excited that I was

like okay let's do this and so we each

went through the course

and we were living separately so he was

going through it on his own time and I

was building a totally different

business than her so I was selling

supplements on Amazon was my first

product and you decided we didn't want

to partner up we just decided do her own

independent businesses and then I would

be further along in the course than him

and so then it became like a little bit

of a competition of who would you know

complete the course first and launched

their first product and so it was fun

and so my first product because I was in

cotton University and you know I was a

waitress I didn't have that much money

to get started so I had to kind of work

with what I had and so my very first

product was a cognacs sponge which is a

natural which is the natural sponge and

it's just like a face sponge to kind of

wash your face and detoxify your face

and I picked that product because it was

within my price range it was 20 cents a

unit and so my initial inventory

investment was around like $300 so it

really was what I could afford at the

time and that was fine because I really

wasn't I honestly didn't know what the

potential was with Amazon FBA I was just

like okay like I'm just let's just try

it and see what happens

and I didn't really have anything to

lose I didn't invest that much into it

and and so I launched that product

I found manufacturers I went through the

course like thank God for the course I

just went through it step-by-step and I

just trusted the process and I just did

all of the homework I was told I did

everything that they told me to do in

the course every little detail I did and

I followed it and I found my suppliers I

placed my first order like all of that

was new for me just the fact that I have

to communicate with people overseas and

how do I communicate with them and I

remember trying to appear more

professional than I am and like creating

my my domain name and all of these

different things yeah and by the way she

started just with an iPad okay she

didn't even have a computer or anything

like that you use her maybe your mom's

once in a while but because so because I

was not in the online space I didn't

have a need for a computer so I had my

iPhone 4 and my mom

had an iPad and so before I started this

business I never owned a computer right

I didn't need one and so so yeah I just

started kind of looking for suppliers on

my mom's iPad I remember I used to fall

asleep as I was browsing my phone for

suppliers on Alibaba like I was really

obsessed with this business I really

went all-in and and then eventually by

the way you are gonna need a computer so

just I mean I know you started with that

but eventually you go home but just

saying though people always ask me how

did you start with $300 well that was

six years ago you know but eventually I

did get a computer I bought Stefan's old

computer and that worked for me for many

years and and yes so so I got my first

order launched my product on Amazon and

I recall that at the time that I was

launching the product on Amazon was that

when we were at seller con I think that

was the when you got your first sale was

that seller con which is silicon is a

big event that is put on by amazing

selling machine so they're the people

that create the course that we went

through they they have a huge community

they put on these big seminars 2,000

people there whatnot so we went to that

event in Las Vegas yeah and so at that

event we were in the hotel room and I

remember I got my first sale on Amazon

and I was just excited and we were

celebrating and it was so it was an

amazing experience because I was like

wow someone somewhere in the world

bought my product and guess what I

didn't have to trade my time for money

that was the first time I really felt

like I didn't have to trade my time for

money because yes I invested time in the

beginning but I've now set my business

up I set up the listing I you know

ordered the inventory and now I can

start having you know people placing

their orders from all over the world at

any time and it is really cool so yeah

so that was that was a first product I

want to share it a second and then how

you found the third one so so I knew

that I needed 10 best more money into

this business I saw the potential at

that point I was making like a couple

thousand dollars in revenue

I think maybe up to 5,000 on a really

good month with that first product but I

was constantly reinvesting that revenue

back into the business and I knew I

needed that to you know pay for the

inventory and to just kind of scale the

business and I never thought about

paying myself at that time I was like

fine with working my job and still going

to university but then eventually I just

kind of realized that this product does

not have that much potential you know

it's selling for $10 a unit on Amazon

and at that time I remember I was so

frustrated because there was like a

pricing battle myself and all the other

sellers there was a price war and then

everyone would just sell for a dollar

less a dollar less a dollar less and

then you no longer competitive selling

at ten dollars you got to sell it for

eight dollars and I wasn't making any

profit so I just scratched that product

I sold out of the inventory and then I

discovered my second product which was a

3d fiber mascara and this product I

actually decided on because at the time

there was a brand called unique and I'm

sure all of my ladies watching this know

what that brand is because it was so

popular at that time everyone was

wearing unique mascara and it was really

expensive and so I thought hey I know

how to like source products from China I

could find a very similar product at

half the price and sell it for less on

Amazon and I'm sure it would do well

since everyone's buying this product so

to be honest I didn't really do a lot of

market research and that's something you

guys should always do that's my warning

but I was like excited about it and so I

did the same process fall it's you know

you learn this process once of private

labeling a product and then you just do

it again and you do it again and you do

it again it becomes easier and easier

easier each time so I did it again and

then I this time you know I put I

started a different brand for that

product I called the product Wow lash

because at this time I was working at a

bank a credit union and I was wearing

because I got samples from my supplier

was wearing the mascara every day I went

to work and I swear like every day the

people who had come up to my toe would

be like wow your lashes are so

I was like wow that's a great name for

my branch so I called it well ash it was

probably one of my favorite logos today

and I love that logo but one one lesson

learned was that we eventually learned

that was a trademark right and then your

is that the one oh no and that wasn't

the one okay I'll tell you which one was

so with so with this product so with

this product so yeah I received the

product I started selling on Amazon and

actually started to do really really

well and I was really excited about it

because it was a product that I would

wear and so I started to post pictures

of myself wearing the product I started

to do some Instagram and some social

media and it was like a really fun

process but one day I gave the product

to my best friend Victoria and Victoria

has the most sensitive eyes I've ever

seen anyone have and her I went

bloodshot red and I got really scared

and so I thought oh my gosh what if this

happens to a customer from Amazon what

are the risks here I learned about

liability risk I learned about liability

insurance I didn't have any and I just

kind of figured you know what I just

don't want to get my hands dirty with

anything that you know cuz it was

manufactured in China you know it's just

not a good idea and that's for the

reason like I've sold supplements

certain products that are applicable

topical products on your skin or that

you ingest you actually want to source

them from the country so probably in the

United States just because there's more

regulations with it I know you had some

issues at one point importing it I think

that was another product that was that

was the one yeah okay yeah yeah so I

learned later on that if there's any

kind of topical product ingestible

product you want to source that in the

country of which you're gonna sell in I

didn't know that at the time so I just

learn as you go right you see the theme

of being an entrepreneur you don't need

to know everything before you start you

take action but as you're taking action

you learn throughout the process and you

learn what you need to know when you

need to know it honestly guys I I feel

like because I was so young I had this

naive way of going about things and it

actually worked to my advantage I just

did it you know I didn't worry

everything that everyone else does

coaching for people these days everyone

wants to know about what are the tax

liabilities how do I do this how do they

want to know they want to paint the

entire picture and know everything

before they get started

but the challenge with that is that

there's so much and you're never gonna

know everything and that prevents anyone

from ever getting started I was the

opposite I was young I was like cool I

like this let's do it and I just did and

I just took action and yes I made

mistakes and some of them were costly

mistakes but when you make a mistake

once especially when it costs you money

you don't make it again and even if you

know all the you know you paint the

picture ahead of time you're still gonna

make mistakes there's no way you can

avoid mistakes so for me it was just it

worked to my advantage because I just

did things I got done you know I

like took a lot of action and I didn't

have to know all the answers before

doing it I just did what I was taught

and just went with it put one step in

front of the next and for the next you

need to know the whole staircase you

just need to know what's the next step

and then you just learn that next step

in the course and then you do it and I

as a teacher and something that creates

courses myself I don't have an Amazon

course but you know I've taught a lot of

people a lot it often when people know

the whole steps and process they get

analysis paralysis they get overwhelmed

and they don't do anything with it and

you don't need to know everything

because a lot of things are so advanced

and so far out there at a different

stage where you need to know it but what

you just got to do is just get momentum

and as you get momentum going it just

gets easier I'm glad that I didn't know

everything before I got started because

if I knew everything that would be

required of me to build this business to

where it is today I would have never

gotten started I would said oh my god

that it was like so much I don't know

how to do any of that that's

overwhelming and so that overwhelm leads

to paralysis and so I think it was just

better to just do it one step at a time

learning as I go and you know we're

gonna talk about later some of the

challenges but one of the the heart

biggest challenges is just learning

everything for the first time not having

a computer and learning how to do

marketing learning how to like there's

just a million things that you got to

learn and you got to be willing and open

to learning those

things in order to see success with this

business

yeah and just add to that the learning

never stops so don't think you need to

know again everything to start but like

every day we're learning everyday

Tatiana's learning new things about

every part of her business and that's

just the ongoing process of being an

entrepreneur it's exciting it's fun we

get excited to learn new things but

there are you know definitely things

that you'll learn as you go through this

journey yeah yeah so to wrap up you know

the mascara I decided okay I want to

move on to another product and so I sold

out of that and and then I actually

decided to kind of take a little bit of

a breather from selling on Amazon and

just kind of need a little bit of space

and I was actually a huge blessing

because through that space I was able to

kind of get my creative juices flowing

again and I said okay what is a product

that I would buy on Amazon as a customer

what's something that I would buy and to

be honest I wasn't a big shopper losing

a big shopper on Amazon at that time now

I love shopping I've got Amazon Prime

I'm like always shopping on Amazon but I

wasn't at that time but there was one

thing that I was buying quite a bit and

so I looked at my shopping cart and it

was waste trainers and I kept on

repurchasing them because they kept on

falling apart and they were low-quality

so immediately I had the idea of okay

well if I'm buying this product maybe

other people are buying this product and

if I'm having these problems with this

product maybe other people are too and

so I started to see reviews and do more

market research and I learned more about

waist trainers and eventually said you

know I want to sell this product and to

be honest it was not an ideal product to

sell on Amazon because of the

complexities of a product it's in the

clothing category which is not something

I would recommend for you guys because

clothing has so many different sizes

style differences everyone likes a

different type of clothing if someone

returns a clothing item to Amazon you

can't resell it because it's considered

used so it wasn't like the ideal not an

easy product yeah and I remember even

you telling me like don't do this

product this is bad

idea and I was like persistent and naive

once again it was like no I want to do

this I'm passionate about this I'm

excited and so I did the same process

again followed the course went and found

a supplier overseas in China negotiated

some terms and got that product up on

Amazon and when I first started with

this product it was just one color yeah

one color hot pink I was like oh yeah I

love hot pink and so I thought if I had

a hot pink waist trainer on Amazon the

other sellers they're all selling black

so I'll stand out and I had like only a

few different sizes and so since then

I've expanded that product line to

having like 600 SKUs I think 600

different SKUs around that and so many

different colors and sizes and style

variations and it's grown a lot which

increases the complexities of the

business as well but yeah about that and

you know I think there's a really

important lesson here that I want to

make sure you guys caught

Tatiana's first product wasn't this

product that has had all the success her

first product and I know many of you

that are just in the beginning of stage

right now you just need to get a product

up there her first product yes it got

her some sales but it served her for

that a beginning initial stage and

starting her business she picked a

product that was within her budget a

product that was a simple product a

small product a product that would it

allow her to gain a lot of experience

and from that now position of experience

and confidence and having gotten some

success that helped her see there's

another opportunity of a better product

and she was able to pursue that and

there's a lot easier now this time

because of the confidence and the

experience she'd already gained with the

first product and then selling the

second product she did better with that

product had more success gained more

experience from that but it's all

because of the experience that she

gained that allowed her to find the

product in the business that she has

today so I think a lot of people they

don't take action because they're

looking for the perfect product the

perfect product does not exist you got

it you know often when you go through a

course even like amazing selling machine

the waist trainer would not fit

in their criteria but when you get a

course they give you a criteria because

they want you to to have early success

and a hat when you have early success

you get confident you feel good about

yourself and yes there's many other

products you could sell that are outside

of that criteria but you only want to

pursue those once you have more

experience there are a little bit more

advanced products a little bit more

costly a little bit higher risk there's

more variables to that and so that's a

really important lesson because I think

a lot of people are looking for the

million dollar product like you just got

to get in the game and gain experience

and just one metaphor I like that I

think is useful here that we talked

about is you know we talked about you

don't need to know everything to start

and to do everything in a business you

learn as you go I always look at it

there's kind of two different types of

people okay it's almost like you're

shooting a gun and you're trying to hit

a target that target is there a goal how

much money you want to make a lot of

people they wait and they wait and they

wait and wait until they can aim

perfectly before they pull the trigger

because they want to hit the bull's eye

what are the chances of you ever hitting

the bull's eye if you've never shot a

gun before very slim slim to nuts

you're not gonna do it especially in

that bull side that target of what

you're trying to hit if it's ten

thousand a month a hundred thousand a

month and a big number that's gonna be a

very far away bullseye so a lot of

people they never start because they

want to hit there they're a

perfectionist they want it to be perfect

that when they pull the trigger it's a

perfect perfect product and it leads to

all the success Tatiana on the other

hand and what I believe is you don't

need to hit the bull's eye the first

time okay you just gotta fire the gun

and when you perspire it yeah it might

be way off over there

but you course-correct and then you aim

a little bit better next time and you

fire and you get closer to the bullseye

now you fire again and get closer and

closer and closer and then eventually

you you make better decisions and you

have success you hit the bull's eye and

so you know sometimes just got to be

shooting you got to be you know you got

to be taking action and you you modify

your approach you change your approach

you look to see where where you're at

you just get better and better as you go

and that's the philosophy that I think a

lot of people need to have especially if

you're the one if you're that kind of

person that just doesn't start anything

it doesn't take

and has a lot of fear to do so I think

just understanding you're gonna learn as

you as you go through this journey

neither of us ever went to business

school there's many things that people

that went to business school that we

just not know about business but to be

honest we don't really need to know

everything about business we don't need

to know everything you need to know and

you learn in business school we just

need to know what we need to know at

this stage of our business and that's it

and we can learn that through courses

and mentors and and you know a variety

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