so here we are on my laptop
and what I want to do first is explain
to you the different types of locations
your ads can show up so starting off
there is the Google search Network so
the Google search network is any Google
website out there so it could be Google
search it doesn't matter what it is it
can even be Gmail and I'm gonna talk
about that in a second but any of the
Google Sites is the Google search
Network and then you can advertise on
the Google Display Network so that is a
non Google site and this could be any
site such as maybe The Weather Channel
it could be you know New York Times
anyone like that that maybe doesn't
necessarily offer a product on their
website but they still want to monetize
when people visit then they'll be able
to sell that advertising space and
essentially rent it out to Google and
Google will place your ads on there now
the Google Display Network as of today
is able to reach over 90% of Internet
users so obviously with such a wide
reach that this network has it can be
very powerful for businesses to find a
very specific niche in the market and
find a large group of people that are
very interested in what they have to
sell so without wasting any more time
let's go right into the very first thing
so text ads is something you'll see
right here so on the very top you'll see
amazon.com so when I type in Amazon
you'll find you know just a text ad
right there there's no images it just
shows up as if it was anything else but
it automatically makes you ranked number
one so what is the benefit of that well
53% of clicks on Google are actually on
the very first link presented so
obviously if you're if you're
advertising on the first link it is very
likely that you get a lot more clicks so
if you are maybe a small company and you
haven't had the SEO done yet maybe you
don't have you know the top ranking in
Google for any searches at all this
might be a good way to get your name on
the map and on top of that this will
also boost your SEO and your ranking
because as people click on this
eventually you're gonna have more clicks
and Google's gonna register that and
it's gonna boost your ranking in the
algorithm so that's why one of the main
ways that I would recommend using the
the text ads is for your own brand so
people can look up your own brand and
find you now another one let's just jump
right over here is actually through you
know adjacent company so if you target
not only your own brand by maybe
adjacent companies or competitor
or anyone who might be working with you
then that might be effective as well and
then thirdly you might want to do
keyword targeting so keyword targeting
is anytime you are targeting keywords
that are similar to your business so as
you can see here
social media marketing so Salesforce
knows that anybody who's looking up
social media marketing might be
interested in what they're selling and
that might be a potential customer now
text ads can show up not only in the
Google search Network but also in the
Google Display Network so that means
these could show up in any kind of if
you've ever read maybe like a recipe or
something like that or a blog and you're
reading down you'll find a little block
and it might have a text ad so it's
essentially just an ad without an image
so the next three ads are very similar
and can be almost interchanged in a lot
of situations so image ads and
responsive ads first of all are very
similar because a responsive ad is
essentially just an image ad or a text
ad that can be put in any space at all
so it's adaptable so you can put it in a
larger space a smaller space you make
this ad and it should fit on almost any
website or any advertising space
available an image ad is a little bit
more customizable and a little bit more
unique but essentially they're both
showing almost the same thing a video ad
of course is the same concept but it's
going to be a video rather than a
picture now all of these could be
interactive so they could have buttons
that move or make people click on them
or a lot of the image ones could also be
static so let's just go right here onto
New York Times comm and you'll see at
the top you have a banner so this banner
ad is interactive and you can tell it
it's a Google ad because you have right
up there a little X and a little ad
choices so on this website I just looked
up surf cams and this was the first
thing I found in this website seems to
have a lot of ads so right there you
have a little small banner so you don't
have the major banner on the top but you
have this other little banner and my
prediction is that this banner is
probably actually a responsive ad so
it's probably not the standard size it's
probably an adaptable ad so that it
could fit here or in so many other
advertising spaces out there now as we
scroll down you'll see the native
content for this website as well as
several ads now since I'm using a
private browser right now there are no
cookies tracking what I'm doing and
that's why I'm getting these random ads
like watch TV now and and and the border
wall and stuff like that so just random
ads were popping up but if you actually
are using you know your standard browser
and there there are tracking cookies
enabled then these ads are going to be
tailored to you so if you go to
cargurus.com this is a
classic example you can click on any
other website that has Google ads and
it's very likely you'll see CarGurus ads
popping up there so the idea is that the
surf cam didn't actually choose which
ads are on this site instead Google
chooses based on you and it's different
from one user to the next so the next
one is actually shopping ads so if you
just look up beats headphones you'll see
a little shopping banner right there
where you can have all these different
sponsored posts and people can look at
the price the picture and the title of
it and then they can click on that and
go to your website and buy it now
I predict that obviously you can go to
shopping and you'll be sponsored there
as well but if you go to images
typically you'll see along the top
you'll have yes see right there so these
are you see all the normal images are
down there but up top is actually a
little sales banner right there where
they're trying to sell you more stuff
these are ads these are shopping ads
that can be located in so many different
places within the Google search Network
so I don't have an example right here
but you can actually have showcase
shopping as well so if you are on the
Google Display Network you can have a
little banner and it has interactive
essentially just like this where you
have you know little icons and and
prices for different things that people
can buy so moving along here we have
video ads on YouTube so as you can see
some ads are usually about 30 seconds
long and this one allows you to skip
after five seconds so you're able to
have a pre-roll ad this is called a
pre-roll where you can show a video
before someone else's video or during
the video so sometimes creators will
choose to have their advertisements in
the middle or in the end or in you know
in different locations within their
video a lot of people choose before the
video so that's what you see very
commonly a pre-roll ad like this one
that's going to just show you a quick
little commercial that you can click on
if you enjoy it or if you want to buy
grammarly comm you can do that and then
on the side you'll also see another type
of ad on YouTube so you can have these
little side ads on YouTube you can also
have sponsored videos or you can even
have little banners within the video as
it's playing so I'm sure you've seen a
lot of these actually might be one on
this video right now so this next one's
a little bit different from the others
in that it's really geared more towards
local services such as plumbing so if
you're a local plumber for example you
might want to consider doing this
because what it does is it pops your
name up first your brand is first when
somebody searches a local plumber and
you also get this little green check
mark next to your name that says that
Google did the research on you and can
assure the customer or a potential
customer that you not only have the
required
documentation and licenses but you also
have insurance and everything required
for your business so it gives a customer
more peace of mind to say that they know
that whoever's there whoever they're
hiring is actually a legitimate company
and is actually very reputable in their
market now the last one I want to talk
about is on Gmail so with Gmail having
over 1 billion active monthly users it
is obviously a huge platform that so
many people use and it makes a lot of
sense that this would be a great place
to advertise so if you go over to the
promotions tab on the standard Gmail
look you'll be able to see the top to
say ad right there so these are actually
advertisements that are sent to my inbox
just from some random company so I don't
have to be on their email list for them
to send it to me they could send it to
you know anybody randomly or they could
send it to people based on that the
Google profile that they have of that
user now guys there are several others
that I can't show you examples right now
but this could be a call only ad or this
could even be an in-app advertisement so
if you're on a mobile device and you're
using maybe like candy crush or some
game like that you might see an ad at
the bottom of that or somewhere in the
app that allows you to interactively
maybe tap on that and it'll take you to
their website or to take you to a place
where you can download a different app
so there's obviously countless ways that
you can advertise on Google however
these are some of the main ones that I
found and some of the most effective
ones out there today I hope you enjoyed
this video if you did please go down and
click that subscribe button and click
the like button so that more people can
see this video and gain the same value
out of it that you did I appreciate you
all watching thank you and I'll see you
next time
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