what's up YouTube this is Ryan Hildreth
and I'm here with Nazira kill I'll link
his channel down below but he is someone
who's built a social media marketing
agency back when he was 22 and this was
before social media marketing was a
thing and you know very popular on the
internet so Nazir I'll let you explain
kind of you know how you got started and
now he's working for a really big ad
agency right now but kind of take us
through your journey yeah totally yeah
this was before Pinterest was around
Instagram was in beta that you know this
is when you would making a ton of money
building apps when when Facebook of how
taps on their timeline okay and boosted
posts wasn't even invented it was all
dark and dark ad so that's that's how
this is where this is at this is 2012 oh
wow 2011 2012 and I was about to
graduate college and I realized that I'm
graduate college all these people are
getting these really cool internships
and I wasn't getting the job that I
wanted basically the dream job yes I
went back to my entrepreneurial spirit
and I started my own agency and opened
our first office right here at Irvine
Wow and then within three months landed
some some pretty big clients and enabled
us to open our second office in Orange
County and then just started bringing on
some employees but to get there it was a
hustle it was a door knocking it was
getting my name out there and really
teaching people what the power of social
media marketing was especially business
owners yeah who everybody was saying
like all you gotta get on Facebook you
gotta get on Twitter you have to make
your website mobile great this is when
websites are becoming mobile yeah and
so that's where it started okay so back
then it was even harder to I imagine it
was harder to convince a business owner
of social media marketing because social
media wasn't as prominent as it is today
I'm sure Facebook didn't have two
billion users back then they probably
had a couple hundred million at the time
how were you able to convince business
owners yeah on your services yeah it was
such a new territory that and this is
also before like before I even knew
clickfunnels and also like so you were
creating these systems like I was using
mail trip and Constant Contact the
capture leads yeah and put a database
together and then figure out how many
for the client to sell them on on a
social media maintenance package yeah so
yeah it was basically convincing them to
get rid of their what they were spending
on Yellow Pages to then convert it to
that on to Facebook advertising Wow Yelp
advertising so finding out that they
were spending two three thousand dollars
a month on yellow pages
Wow is that much hello yellow pages oh
it's not that's crazy yeah saying hey
give me that two thousand three thousand
dollars yeah and let us build you email
marketing campaigns and text message
marketing campaigns and let's put some
of that money on Facebook yeah that's
amazing that's amazing because that's
what a lot of like my students and newer
entrepreneurs are having trouble with is
like going out and getting clients so
did you have like a system of how you
went out there and got clients like did
you do
approach you know door-to-door did you
do cold calls if you do email close I
really think we can do a whole segment
on sales training okay I think I have a
lot of value to offer and I'll probably
do a couple on my channel too but I
think we should we should co-op so I
mean there's a couple different ways to
get sales there's there's a door
knocking the hustle like go out and call
it's called farming right we're going
you you find a plazo or a place that has
lots of shopping maybe it's a dentist a
law office a couple restaurants and you
literally give them info cars and
business cards giving marketing crap
collateral to find value and what you're
selling yeah and then the second is
relationship building and building on
the house relationships and those tend
to be a little long-term right so for
that I would I would I would really urge
you to get involved in Chamber of
Commerce's
okay in BNI groups and young
professionals organizations that those
businesses are there and they're
typically a lot older that are in biz
they're in Chamber of Commerce's
yeah and you being young is the number
one selling thing that you have that
automatically they've a 100 percent know
that you know social media and so
leverage that right leverage that and be
professional because they are there are
an older audience and so they expect a
little more professionalism so okay Wow
so back then was there was LinkedIn a
thing that LinkedIn was a thing no one
really knew how to eat LinkedIn was
still very new but it definitely was a
thing oh yeah
were you using that at all I was not
using that to get any clients
now so you would say what would you say
was your most successful Avenue to get
clients my most successful Avenue was
definitely Chamber of Commerce's Chamber
of Commerce Wow so for you for you guys
watching I would definitely pick maybe a
couple avenues that you're you have a
strength and like Chamber of Commerce
I'm sure you're very social it was kind
of easy to you know meet people and
mingle right and and put yourself in and
plug yourself in and bring to the
chamber value so for me I was like I
wanted to transform and almost like
innovate the chamber for them because
that was the young guy and so much so
they invited me on their board Wow for
the city of Newport and from there like
help them put on events and do different
things and then that got my name as like
the guy in Orange County that you needed
to call wow that's crazy because like
I'm sure you were kind of a disrupter in
the advertising space like there wasn't
a lot of small business doing social
media marketing like smaller agencies
totally not yeah it was there was like
either you were a big agency or you were
a graphic designer which was like and
then I had a you know Unseld Oman Hawaii
why you don't hire a web designer or
graphic designer directly yeah when I
hire a marketing person almost thought
as to like broker that deal and that's
it that's another video as well yeah
definitely
what so why did you decide to open
physical locations because I know a lot
of a lot of maybe there's a few agencies
out there that have more virtual
assistants and stuff like that so it was
there a certain strategy behind that or
because I know the cost is definitely a
little bit higher you have to pay the
rent on the building and stuff yeah
there was definitely some rents and
furniture is very expensive
yeah conference tables are in the
thousands okay
I for the niche that I was going after
which was that the the business of the
business owners right the restaurant
tours the dentist the veterinarians they
are professional they've been the
business for thirty twenty plus years
yeah and so I knew I knew I had to level
set on that game okay so for me it was
having that physical office space yeah
it was also nice I tried I don't know if
you got Elance this is I mean this is
before Fiverr really was around yeah
that's where you used to get people from
overseas the design stuff for you we
tried a little bit of that but just
found value in having a graphic designer
in-house okay so you'd be like hey we
need this done the client needs this
tomorrow
yeah and so kind of operate in that
traditional agency and brick-and-mortar
sense
yeah but we're always you know digital
first in social groups do you think it's
important for a smaller maybe someone
just getting started out maybe they have
one or two clients is it do you think
it's important to have that they have a
goal of you know maybe opening their own
small office or do you think it's not
really needed in today's so my
I guess recommendation kind of to
students and that is it maybe it doesn't
have to be the office that you have to
reinvest in but your number one goal
when building your your company is
building your brand is building the
agency's brand okay I'm putting money
back into that so yeah I know it could
be so exciting that that that small
business gave you a $2,000 a month a
retainer check every month and
automatically you're ready to like lease
a new BMW but the the value in putting
that back into your into your agency
whether that's rebranding yourself and
making yourself a little higher of a
caliber so you are looking like that guy
that has a brick-and-mortar store yeah
do that do that wow that's that's so
valuable that's so important because I
think a lot of new entrepreneurs and
including myself get you know I remember
when I first started making you know
pretty good amount over 5000 a month I
was like oh man I'm ready to like yeah
ready to you know get a new car and
stuff like this so well I mean I got the
Mercedes but reinvest first yeah for
sure for sure
wow so so your your agency reached like
a six-figure revenue what what worry
what was your feelings at that point
when you were at like you're you
surpassed six figures you have multiple
employees like what was your I guess
vision
let's continue to grow to continue to to
get new clients bigger clients
and that was the vision that was that
that was second division nice nice and I
know so kind of run us through the the
end the end of your agency because I
know you sold your agency you sold some
of your clients how did that process
work out so it came it was a personal
decision of mine where I was being a
business owner and being a marketer and
having doing the two is a lot of work
right you're growing your company almost
like marketing your own company right
and the logistics of managing all the
projects and managing people people that
work for you and managing the clients
and then getting new business right
because you need to keep the lights on
and keep everything running yeah and I
came across an opportunity to go work at
the biggest ad agency in really in the
world Wow
and I said I was feeding the me that I
had to really work on some really big
accounts because when you're running
these small agencies is they're really
great you're making a lot of money yeah
but if you have to decide at a time I
think as a if you're MFP or true
marketer are you an entrepreneur or do
you want to you want to build brands and
so for me I wanted to I had built a
business I am an entrepreneur at heart
but I really wanted to build some brands
something
so that's awesome in zero works with
some of the biggest brands out there so
it's pretty amazing your story on how
you're 22 fresh out of college I'm sure
you had your struggles with you know
maybe what you wanted to do in life yeah
well it's definitely that right so can
you share a struggle maybe like go back
to before the agency like what was your
biggest struggle before you started
before I started the agency yeah oh man
a few years back
yeah few years back I'm sure there was
some and a lot of people I think connect
with that and that's that's kind of why
I asked you because I guess my biggest
struggle before you getting started in
entrepreneurship and building an agency
when I first started was like building
my confidence and like being able to get
out there and put myself out there
because I didn't think that I had the
value to offer to the marketplace so
totally yeah yeah I think I had more of
a struggle well one when I started the
agency I knew I made a promise to myself
that I was going to be successful yeah
kind of manifested that and I'm
continually always manifesting and
building on that nice I think where I
could really outline some struggles is
in the trenches of building the agency
yeah I remember going to mixers okay and
they rat hotels and I knew it was Valley
only at a hotel and I didn't have money
in my pocket to pay for valet oh wow
and I would park blocks away and walk
yeah so like that's one that I raised
that I always remember yeah that's I
mean that's like humble beginnings yeah
I mean we were like when you look back
at that like I didn't even have enough
money for valet yeah that's crazy that's
awesome yeah I guess we'll close it up
with this but like what would what
advice would you give to the newer
entrepreneur getting started in you know
social media marketing building an
agency
it's not going to come easy would like
anything you have to put that effort in
and you have to be willing to go get the
sale and whether that investment for you
is farming or whether that investment is
creating relationships then eat you have
to know that there there is a payoff on
each side there were days when I would
just when I needed to close numbers yeah
and I would be on the phone all day just
cold calling a list you know trying to
set appointments but then that was days
where I was paying $200 just to go to a
dinner so I could sit with people that I
knew I needed their business yeah and I
knew that it would take me two to three
of those dinners to finally get a thirty
thousand dollar check so it you just
have to pick and choose and put in that
time to get there that's awesome man
that's really inspiring I'm glad that
you know thank you for yeah jumping on
the channel definitely subscribe to his
channel in his ear has lots of
information and a in a really big
background in social media marketing so
I think it's great hearing a different
perspective of someone who got started
when social media marketing wasn't a
thing so yeah thanks is--are for being
on the channel anytime we'll definitely
do it again let's do it cool okay
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