What's up, guys?
Pat Flynn here with my buddy, Chris Ducker,
and today we're gonna talk about five ways
that you can make money and a really big emphasis
on the you part.
Make sure you stick around and watch.
Alright, so Chris man, welcome to the studio.
- Good to be here bro.
- Thanks for being here, man. - Alright.
Author of the brand new book, Rise of the Youpreneur,
number one best seller in Amazon.
What is a youpreneur,
can you define that for us really quick?
- A youpreneur is somebody who builds a business
based around them, their experience,
and the people that they want to serve.
So it's people like you, me, authors, speakers, coaches,
bloggers, podcasters, all those kind of people.
- And why is it good to build a business around you
versus something where you're not even really known?
- Well, because when you build the business of you,
it's 100% original.
It doesn't matter what industry you're in,
who you're serving, what market,
what products or services you're selling.
When you build the business of you, it's 100% original.
It's future proof as a direct result of that
and it's a very, very profitable business model.
- Chris and I have been friends for a really long time
and we love to have fun together and so if at any time
in this video you see kind of random things happening.
- And the old dog yet.
Hey what's up everybody, it's Pat Flynn
from Smart Passive Income and I'm gonna
And we're gonna do it without working.
- That is not what I sound like.
Please excuse us.
Speaking of profit, we're gonna dive right in
to the five ways that you can make money
as a youpreneur and business owner.
Let's start with number one.
- Number one is coaching and consulting.
- [Pat] Okay.
- This is when somebody ultimately pays you
to access your experience, right, your career, ultimately.
We're gonna be downloading.
- What are you doing with your hands?
- That's a little Michael Jackson thing going on here.
We're downloading.
- Okay.
- But, ultimately, no, we're in a position today
where people are quite happy to pay for coaching
and mentoring and consulting.
Whether you're paying, or rather, whether you're charging
on a per hour basis or maybe it's kind of a recurring
type of mentorship setup,
it's probably the lowest hanging monetization fruit
for anybody building a personal brand.
- So how do you get started with coaching and consulting?
Where do you begin?
- It begins with you and with your website, ultimately.
I mean, once you define who you are,
what you want to be known for,
and how you're gonna be able to help people,
it then comes down to you, your website,
putting a great coaching or consulting page up there
for people to be able to kind of peruse.
And, obviously, you want to focus on the benefits
and the features of working with you as a coach or a mentor
and then what people can expect to get out
of working with you as a coach, ultimately,
or as a consultant.
And then you need that big, fat Buy Now button
so they can actually book it.
- And I would focus on just getting
that one customer to start.
That's the cool thing about that versus, well,
with anything you want to focus on one,
but with coaching and consulting, specifically, it's,
you can imagine yourself having one person
that you're helping and that becomes a great way
for you to test what it is you're doing to gain experience
before you start serving even more people.
- Yeah.
Number two is affiliate marketing, something,
if it's okay with you, even though I wrote about it
in the book, I'm gonna hand this one over to you
because you are a master at this.
- Thank you.
Affiliate marketing is my jam.
I love affiliate marketing.
I think a lot more people should be
doing affiliate marketing.
And probably you're already doing most of the work already
because affiliate marketing is recommending products
that already exist to your friends, to your following,
to your family, and getting paid as a result
from the company that you're helping out.
A lot of low-hanging fruit here as well
because you don't need to spend the time
to create a product.
You don't even necessarily need to spend the time
to create a website either.
You can get started right away but I will say,
a lot of people take advantage of how easy this is
and then actually ruin the whole thing
because they find products that have great commissions
and just shove them down people's throats,
and your family's throat,
and you're not gonna be liked very much for it.
You still have to come from a place of serving,
finding a product that already exists
and letting a person know this is why it can help them.
If it's helped you, if you start with products
that you have already used yourself,
that's gonna be a lot easier for you to push out
and promote in a very genuine way
where everybody becomes a winner.
- But I will say, if you can't stand behind the product,
then you shouldn't promote it, plain and simple,
rule of thumb.
- Right.
And I would start out small.
Likely you can become an Amazon Associate,
which is their affiliate program, and you can find products
that you're probably already talking about,
probably already using there that you can recommend
to your friends.
And, yes, it doesn't pay you a whole lot to start with
but it just gives you a taste of what it's like
to recommend something and get paid as a result,
which is really, really cool.
- Actually, an added benefit on Amazon,
unless they've stopped doing this recently,
from what I understand, when someone visits, say,
somebody links to this with an affiliate link
and somebody goes ahead and clicks on it,
not only do they get the affiliate commission
based on this book, if they buy it,
but also anything else that they buy on Amazon within,
what is it, a 24-hour period?
- Within a 24-hour period, anything that goes in that cart,
you get a commission for as well.
Once you build your brand a little bit,
there are likely other programs, software, courses,
products that you can offer that come with
a larger commission and once you start to build this bank
of recommendations that, again,
these products are not yours,
it becomes a great income stream for yourself
that just becomes a passive income stream
because you've written those articles,
you've created those videos, you're helping people out
and you can get paid for it too.
Alright, so I don't know if you know this about Chris
but Chris used to be a basketball player.
But one time we played basketball, I crushed him.
- It was an arcade game.
It was in a video game arcade.
- I still, but you talk so much smack,
I played, I played basketball when I was.
Let's go to number three.
- Yeah.
Number three is info products.
What we're talking about here is you downloading
what's in your brain.
We're going with the download thing again.
But, then we're also talking about creating courses
or developing e-books or putting together audio downloads.
- These are digital things?
- Digital products that you can just create once
and then what you're doing is selling them
over and over and over again,
actually in a very, very passive way.
Now the great thing about digital products is that
they can also be consumed on the go as well.
I mean, like, nowadays all you need is one of these things
to be able to learn.
I mean, this is how we consume most of the content
we create and get out there nowadays,
this is how people are gonna be consuming it.
Ultimately, it's a great way to not only make money,
but also genuinely bring people onboard
with your thought process and help them out
in whatever it is you're focusing on.
- Okay, info products, I get that,
but there's a lot of information out there already
that people can get for free.
Why would people buy information when they can
already get it for free?
- Convenience, plain and simple.
The one thing I come across a lot with people is that,
well, they might have a blog or they might have a podcast,
well, I've created so much great training content already
through just the course of spreading my message
and getting the word out there about what I do,
why would people pay for it if it's up on my blog
or on my podcast?
And the fact, honestly, is convenience.
People want to have everything in one location,
in a place where they can follow step-by-step-by-step.
And with you as the teacher, it's all down to you
to then go ahead and show them exactly what they should
be consuming first before they move on to the next step
and so on and so on and so on.
And by the way, these courses don't need to be 25 videos
in length with tons of workbooks or anything like that.
You can start really, really small, like maybe five lessons
and a workbook for people to print out and follow through
and just sell it for a couple of hundred bucks.
It's really, really easy to get started with it.
- One of my favorite courses is exactly that.
Five videos about 10-15 minutes each with a workbook
and it has been one of the most helpful courses
that I've taken.
It's Five Days to Your Best Year Ever, great,
by Michael Hyatt. - [Chris] Awesome.
- I would prefer information that can help me
in a shorter time period than what used to be popular
was like, hey guys, check out my course,
there's 450 videos - [Chris] Right.
and like 500 pages of workbook.
Nobody wants to do that.
- I would almost be skeptical of that nowadays
because if somebody is trying to sell you on
buying their course based on the sheer volume of content
that they've got in it,
the chances are that the quality is pretty low.
You want to try and shrink it down
and get that learning curve to be as small as possible
for people to be able to put it into action quickly.
- And you want to sell them on the transformation
that that information - The outcome.
can provide. - That's right.
Awesome.
Okay, so before we move on to number four,
how do you get started with info products?
Where do you begin?
- Well, you begin by validating your ideas
with your community members.
And I mean, you wrote a book on this.
- Will It Fly.
- Will It Fly, which I believe, knowing Pat the way I do,
he'll probably run along and get a copy of the book.
- Will It Fly, baby!
- As well as, put that right there.
Now this is actually pretty good right here.
We've got both books, can they see the whole thing?
- I don't know, let's raise the, let's raise the.
- Raise, there we go.
- There we go.
- There we go, now you can see both.
That was actually quite sexy.
It was quite, I feel like we need some music.
Dow decka dow dow, like with the whole.
(rhythmic jazz music)
Talk to your community.
- Yes.
- Tweet them, send them private messages
on Instagram or Twitter.
That's huge, by the way, nowadays.
That for me is like, and I talk about it in the book,
P-to-P, people to people.
That's huge.
When you send somebody a private video message
on Instagram or Facebook or Twitter, it blows their minds
because they don't expect it.
That's being different and that's part of
being a great youpreneur is about doing things
that are different.
It's not about doing things that are necessarily better.
- Yep.
- You know what I mean?
Talk to your community members, see people at live events,
Tweet them, do all that fun stuff as well.
- You like this don't you?
- Can I have a go?
- Okay, yeah, sure.
- So I got to?
- Try to hit the little camera lens like right there.
- The actual camera?
- Yeah, yeah.
(gun cocking)
You're not gonna be able to do it.
- Ha ha ha ha ha ha!
What if I do it right now?
What will you give me if I hit the camera lens right now?
- A high five.
- God, such a.
Oh! - Oh!
Ha ha ha ha ha ha!
I'm a grown man!
- Oh, high five, high five.
- High five.
- Okay.
- High five.
- Alright, number four, the Holy Grail of passive income is.
- (ethereal humming)
- What they say is the Holy Grail of passive income
membership sites.
Why is this such a big deal?
- Because, quite frankly, the income that they create
and generate is addictive and it's recurring.
Every business on the planet needs definitely, definitely
a predictive income model so they know where they are
from month to month, quarter to quarter, year to year.
But that recurring model is genuinely what it's all about.
Because, for me, if I can get someone to say yes once,
and then bill them over and over and over again,
it's way easier than getting the first yes
out of a brand new prospect.
And so, I mean, look, understand this though,
and this is a big one, and this probably one of the reasons
why you have not started a membership site yet,
it ain't passive.
It's anything but passive.
Because you're charging on a recurring basis,
you've got to show up on a recurring basis.
- Right.
- And that's the big one right there.
It's not for everyone but if you do create
a personal brand that is very, very successful,
and you have this kind of fandom attached to it,
which you certainly do, but if you do that
and you want to get into that predictive,
recurring revenue model, then a membership site is great.
- How might an author, for example,
build a membership site?
Would it even make sense for them?
- Well, absolutely.
I mean, I'm an author.
- Yeah, I was setting you up there.
- He's good, he's good like that.
Yes, absolutely, because when you write a book
you're instantly seen as an expert on that topic.
It's one of the easiest expert position strategies
to get involved with - A book?
and it's also a book, absolutely.
And it's also one of the most rewarding as well
because not only can you start a membership site from it
but you'll get keynote speaking opportunities,
you'll get the opportunity to travel,
not to mention the fact that tens of thousands
or hundreds of thousands of people that will end up
actually buying and reading the book.
But it doesn't matter what your book is
or what you're doing, the fact of the matter is,
you can absolutely utilize it.
And it's great for people like coaches and mentors
and things like that as well that don't want to do that
one-to-one approach anymore because they've kind of just
gone too far past that and they want to create more impact.
- Right.
- They go from one-to-one to one-to-many
and that's a whole different ballgame.
Your impact is huge at that.
- Memberships sites, they are not exactly easy to manage,
like you said.
And I'm guessing not easy to create as well.
Where would you go to recommend how to get started
with building a membership website?
- Well, really, I mean there's one main source
that I personally am a big fan of.
I've also become close friends with the guy who runs it
and that's themembershipguys.com.
Mike and Callie run an incredible business
teaching other people how to run their own memberships
and I mean anything and everything you can possibly
want to learn on setting up a membership site,
they've got it taken care of.
- Great, so themembershipguys - .com.
.com.
Great resource to get started if that business model
makes sense for you.
The fifth way that you can make money is through?
- [Chris] Live events.
- [Pat] Live events.
That's scary.
- It's scary?
It's not scary, it's awesome!
Are you serious?
Okay, so this is your opportunity.
- Here's the, I think people watching are like
I can't imagine me putting on an event.
- Right.
- Like, let's, talk me through that.
- Okay.
What we're talking about when we talk about live events
is we're not talking about 3,000 people like conferences.
- Okay.
- If you're a little bit kind of skittish on this idea
because you've got this vision of standing on a huge stage
in front of all these people, calm down, Pat.
Take it easy.
- I'm sorry, I'm sorry.
- What we're talking about here is we're talking about
ultimately bringing people together.
- How many people?
- It doesn't matter.
It can be as little as just a handful
or it can be as huge as you want it to be.
But here's the thing, in this day and age,
with a very, very online connected world,
I believe we've never been more disconnected
as a human race.
And that's exactly the reason why you want to be seen
as the person to bring people together.
Very, very important.
I started out doing my, I did my first live event in 2011
so we're talking a few years back now.
And all it was was me sitting around a table
with about eight or nine other entrepreneurs.
- [Pat] Who paid you.
- Who paid me to be there for the day.
And we called it the Chrisducker.com Mastermind.
It was a very original name, very original name.
And all we did really, honestly, was just mastermind.
One-by-one throughout the course of the day,
everybody has like a hot seat where we kind of deep dived
into their business concerns, their worries, their ideas,
and all that kind of stuff.
By the end of the day, by the way, I should add,
before that day happened, none of the people in that room
had ever met each other in person.
- Okay.
- By the end of that day they were all best friends.
Because when you put your heart on the table like that,
when it comes to your business, and you share all of your
worries and your concerns and your ideas with people,
it breaks down borders that you wouldn't usually break down
in a normal sort of daily basis.
That was at the first event that I ever did.
Now, we're kind of at the point now where with
the youpreneur summit.
- Boom!
- Ding!
- Represent!
- Ding!
- Represent!
- With the youpreneur summit where we do have three, four,
five, six hundred people in a location all at once,
where they come from all around the world
for a multi-day conference.
It doesn't matter what the size of the group is,
what really matters is what they're gonna be
walking away from it.
But live events are a huge plus
for a personal brand business owner because you're seen
as the hero to bring people together.
And everybody wants to be a hero.
- In the simplest form, how can a person,
let's take an author who is somebody who, for example,
wrote a book about dieting.
Let's just say that, for example.
And they're getting known in a space because of this book
and because of their website and everything we talk about
as like a dietician who people go to.
Like the go-to resource for that particular diet.
How might they create a live event in the simplest form?
- Great question.
What you could potentially do in that situation
is maybe rent an Air BNB for one day.
- Okay.
- Okay?
And you turn up with tons of bags full of great,
healthy food from the grocery story.
You invite maybe 10 or 15 people to come along
as paid guests.
You just go ahead and email the offer out
or you build a landing page or whatever the case may be
and you say, hey, on this day I'm gonna show you
exactly how to prepare an entire week's worth
of healthy food for you and your family.
Not only am I gonna show you how to do it,
but we're gonna do it together so that you can
take that home back into your house for your family.
Huge.
- Like specifically something that they could all
do together as a meal prepping and learning
at the same time, an interactive experience.
- Yep.
- And that could be done in just a day.
- Right.
And nobody wants to, I mean, yes, some people will want to
learn how to cook but when you learn how to cook
with other people it's fun, there'll be laughs and jokes,
you'll create new friendships.
- That's cool.
- And that's exactly the reason why you want to
bring people together over and over and over again.
- Now, not your whole audience, not all of your readers
are gonna go and be a part of this.
It doesn't take very many to make it super impactful.
- Absolutely.
- Not only in those people's lives but in your life
as the youpreneur, as you.
Alright, we talked about five different ways that
you can make money.
I want you to do two things for me.
In the Comments section below, tell me, number one,
which one of those resonates with you the most.
If you were to get started with one of those business models
building a business around you,
which one makes sense to you.
There's no wrong answer.
- Nope.
- It's just the one that makes sense for you
and the one that you're most comfortable with.
And number two, I want you to get excited because if you do
leave a comment like that, I'm gonna give away, randomly,
to five commentors within the next week,
a signed copy of Chris' book.
- Woo!
- We've got them already signed and I'm gonna ship them
out to you on me so leave a comment with which of these
five business models, for you, make sense.
And then I'll give away, I'll give away five
a week after this video comes out.
- What a generous guy.
So generous.
- Well, you signed the book and we planned this earlier.
- We did.
- Alright guys, so make sure you check out Chris Ducker
at chrisducker.com and youpreneur.com and also,
I'll put a little card up here or somewhere around here
to go check out his YouTube channel as well.
He's got some great golden nuggets in and around
his YouTube channel so check him out.
And final words of advice for the viewing audience?
- Just be you all the time.
When you build the business of you, you can't be beat.
It's future-proof.
- Boom.
- There's still life in the old dog yet.
See there, he's got to try and do better.
What you understand though is height does matter
in the game of basketball.
- And speed, too.
- Ha ha ha ha.
- Snap out of it, Ducker!
(slapping noise)
That probably looked totally fake but that's okay.
- Ha ha!
You should say something?
- Nah, I just wanted to see what would happen.
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