70 vs 500 Posts & making $2,500/Month [Success Story] - DS022 #DougShow #Best Education Page #Online Earning

hey what's going on this is the Doug

show in this episode we are catching up

with Duke and Duke was back from one of

the first few episodes and this is an

update so currently he's making about

$2,500 per month from his two sites and

one of the site's a little older one of

the site's is a little younger and the

interesting thing is the the younger

site with fewer posts is actually making

more money than the bigger site

something like 500 posts I think

something like that so anyway we dig in

pretty deep Duke is super helpful and

super inspiring and we go into like

Pinterest we talk about content and

actually I'll back it up just a tad I

won't I will try to explain everything

here but Duke was experimenting with

getting Pinterest traffic as well as

really dingy analytical about it so he

was setting up Google Analytics and some

other tools to be able to track whether

or not Pinterest traffic was worthwhile

or not worthwhile and I published this

episode the actual interview portion

over on YouTube a little while back like

shortly after Duke and I recorded this

in the early part of 2019 and there was

a ton of interest so Duke has been super

active on my live streams over the past

you know couple years basically and

people know him because he because he's

out there helpful out there being

helpful answering questions and that

sort of thing so that said Duke has so

many comments on that video and he went

back and he answered a ton of them

so at the after the interview at the end

of this episode I'm gonna go through a

few of those comments and questions that

people asked from the audience and then

Dukes answer and then I'm sure I won't

be able to shut up I'm sure I'm gonna

add my two cents into so without further

ado let's go to the interview

[Music]

what's up Duke how are you doing today

well it's another day in paradise even

though it's raining it's still nice and

finally got done with the move that we

started back in November and so we're

starting to get on schedule again and

get our routine going fantastic it's

well I really appreciate you hopping

back on for an update so for people that

aren't aware Duke have a success story

to share about that's something like six

months ago

I'll put a link if you haven't seen it

so you can check it out so this is sort

of a check point and you're a fixture in

the live streams that I do so if you're

if you're not there one day people ask

about it and people want to hear the

update so yeah it kind of made me feel

good that people were asking is like gee

I must have made an impression yeah you

definitely did I mean you're one of the

it's one of the most popular interviews

we have on the channel and yeah I mean I

guess you're just a likeable guy back

then you were making about $1,000 a

month from Amazon affiliate revenue and

it's been about six seven months so kind

of update us what's been going on

well Christmas season was good but not

as good as I had hoped

broke over 3000 during Christmas the

smaller site is doing really well and

the return is really good the larger

site did not do as much as I had hoped

so it's kind of I don't call it

struggling its profitable but it's not

nearly the return compared to the

smaller site gotcha and so you have two

sides one of them is a little younger

than the other and one of them is a

little old yeah can you tell us just

like sort of the breakdown like the

content that you have on each one and if

you obviously we're not going to tell

mention the sites here but like if you

could give us an idea of like the

approach and difference in each one the

smaller site which is the older site by

six months it is a niche site or niche a

topic site it is geared towards

this's that use different types of

products instead of going to directly to

consumers I instead went to a business

that has a lot of questions and a lot of

needs of how to do this and how to do

that and so it is probably 40%

informational 60% money pages okay

the larger site is directly to consumers

and it's a general niche category

basically a review site i targeted 22

different product lines not brands but

types of products and then did oh

between 15 and 30 posts for each product

it is probably 20% informational and 80%

many pages or targeting money keywords

gotcha okay and over there it sounds

like you if I do my math right you have

a few hundred articles on the larger

site 540 I think okay did you write all

that no there was a lot of lessons I

learned with this larger site that is

serving me well now but was quite the

struggle at the time I didn't write

I might have wrote ten of them cool okay

all right what I want to do is dig in on

that larger site and when did you start

that one last December

okay so last December so that is like

2017 right December 20 is like yes okay

yes we're in 2019 right yeah 2017 I get

this question all the time right so it's

like oh I found several different

product line keywords can I create a

general site and my answer is well I

wouldn't do that and I never have but

people do that and I have seen some that

make money and they're successful but

usually the cautionary tale that I give

is like well that means you're competing

against like the wire cutter or other

very large sites and typically you're

spread too thin there's a lot of content

that you have to cover and you'll never

finish right it's like a never-ending

battle to catch up it's always a

compromise so I

I've never done it but from my

observations that's what I see so what

do you think what did you learn well I

had heard the same view and others say

it wouldn't be recommended but I'm kind

of a I have a little bit of a contrarian

personality in me so when somebody says

you shouldn't does sometimes I do and

and I also wanted to test my skill to

see if I could would I recommend it no

for two main reasons

a the competition is lot tougher and B

to get Google to see you as relevant for

the topic that you are trying to rank

for is much tougher I've made it

profitable so it's not like a lost money

or then it didn't work but it was five

to ten times the work in order to get

that get it profitable yep

that's a good way to put it in most

people as you know they would never

follow through as far as you did with

the your ear a stubborn man I could tell

like you published the 500 articles you

invested you know probably thousands

thousands of dollars into it just on

content without the guarantee right like

we're all taking a risk investing our

time and energy and money into it it's

great that you got it profitable but at

the same time like like you're saying it

was just more work than it needed to be

potentially yeah well my smaller site up

until just recently only had about 70

articles on it yet it made more money

than my larger site so to emphasize

again so it's like 70 articles versus

five hundred and something yes it it was

more profitable that tells you exactly

what you need to know I haven't decided

yet whether I'm I'm gonna do something

with the larger site I don't know if I'm

going to sell it I might sell it it's

brothel making about a thousand dollars

a month so I could make a little bit of

change off of it or if I'm going to

break it down into about three different

niche sites now I haven't decided yet

now there I can't remember the name of

the site but there was a large site like

wire cutter size

and they they were acquired and the new

owners broken up to like six of us what

was the name of it

about.com I think they had they'd

switched it to oh yeah there's about six

different sites now I can't think of

your names up top my head I think it's

like life something life wires one of

them life wire okay yeah so so the point

is they like about calm I've obviously

had like a crazy amount of content all

over the place and they were like hey

like let's try this but maybe it was a

lot more strategic I'm summarizing I I

read the head right but I didn't read

the whole article right so basically

they split it up and like profit traffic

like you can see it if you just do some

investigating you can see the growth

that they had so that's an interesting

idea and you said this making about a

thousand dollars a month yeah okay

what's the other site making it makes

between a thousand and fifteen now okay

so you're about 2000 2500 consistently

nice yeah and you started the older site

at the end of 2017 so within a little

like in about 18 months Ash 18 months

you hit about $2,000 a month yeah nice

very very cool so with the amount of

content that you published on the larger

site from a Content standpoint what did

you learn about you know hiring writers

working with writers just running that

machine of content well I started off by

trying the up work method and hired

writers and honestly I could not find

ones that did a good enough job and I

kept on get they would say they were

native English speakers send me

something that looked good and then when

I got the real product it was not nearly

as good and it was a native English

speakers mm-hmm so I don't know if they

were firming it out to somebody else or

what but anyways so eventually I got

frustrated with up work and I went to a

Content broker that company and they

have done an excellent job for me

and so for about 20 while I pay twenty

dollars a thousand four thousand words

and they produce great content okay as

good or better than I could

okay cool we won't mention it right here

but we'll discuss after and then include

a link if appropriate so right yeah

later on I saw that John Dykstra also

uses them so okay cool friend of the

show good guy John so okay very good

so you started using the content broker

good deal high-quality so yep

and that's I still do all my own

formatting and publishing but that's

kind of I don't know if that's me not

wanting to delegate or if that's because

I really like to do it but that's where

I put in my SEO stuff to make it search

engine friendly so sure I don't ask the

writer to be an SEO in fact I give them

though with SEO instructions I just

asked him right then I put in the SEO

perfect okay cool and I think it's I

mean it's good like at some point you

have to like do the QA the Quality

Assurance at some point so that is a

it's a fine time to do it right and then

you could put in the portion right the

SEO expertise that you don't want

outsourced that's that's your special

specialty right so yeah well on to SEO

when you get the content actually just

take us through the process what format

do you get it in how do you upload it

like what are you doing for the SEO

portion I get it in a Word docs format

and I just I'll put it in the title a

lot of times a lot of times I've just

given them the keyword as the title so

they have the key word and then I'll

rewrite the title so I'll put in the

title you know not make sure that the

keywords in the title and in the URL and

the meta title meta whatever

h1 all that stuff which WordPress

normally does for yet automatically my

sites are running and we've you've

mentioned this theme before but they're

running on the rehab theme and so and it

uses

we're pressed bakery it used to be

called visual composer or whatever so

instead of using the new gutenberg i

just switched it over to visual composer

and i'll just paste the article into the

the content area then I'll add an h2

that has the keyword in it I will make

sure that the keyword is in the content

once there will be variations of the

keywords in h3 s I'll put in an original

image fact I use a Pinterest optimized

image so it's a vertical image instead

of horizontal and I'll put sometimes it

all depends if I'm getting lazy or not

but I'll put the keyword in the alt tag

of the image and usually it's best red

widgets image right and that's that's my

okay okay good yeah all right that like

what you do out the first mention of the

product link at Amazon then under

features I have a Content box that give

from content egg that shows features

price and images all you know you can

tab through them and see everything and

then I'll go through and I'll list it

once more in a little call to action box

at the bottom of the article okay good

so to summarize some of the like

technical stuff so you're using the

rhihub theme yes okay which I've talked

about a lot but partially because you

and I discussed it before I heard it

from a couple students and fight for

your niche site and then I checked it

out and it's a great theme has the

visual or the WP bakery so you can do so

yeah you know some custom design if you

want to and then you mentioned content

egg so what is that for the people that

don't know that is also a plug-in

there's a free version and a paid

version it works in conjunction with the

rehab theme they've they've collaborated

together what that does it pulls all the

Amazon API information for you you can

do it right from the backend you can put

in your product your Aysen number it'll

pull it right up you can put in a

shortcode and

it gives you a nice little

call-to-action box or information box of

some kind that type of thing the thing I

like about it the most

let's back into the plug-in itself is it

has a tab for all the products that you

are covering in your website and it'll

tell you which products are out of stock

or discontinued and you can just go

there and replace them and keep it all

up to date and it's a thousand times

faster than trying to do that manually

beautiful yeah I can't I mean that is an

auditing situation if you want to solve

that on your own without a tool yeah so

yeah was the paid version of content AG

like what is that what you get like the

extra checking well I guess with the

paid version you get the extra checking

you also get eBay Walmart you have I

mean almost every affiliate program out

there it has connection to their eight

api's I use eBay because of my reviews I

give a price comparison so they can

either go to Amazon or they can go to

eBay whoever has the cheapest priced

nice

so in what's the payout typically on the

eBay side how's that work eBay is

different they pay you a percentage of

their profit instead of a percentage of

the total sale they pay you a percentage

of the profit that they make it is came

out to be very comparable to Amazon I'm

usually between five and six percent of

the sale price you pay gotcha

interesting okay is there anything else

on the content side RS on page SEO

that's worth mentioning one of the

things I'm doing and especially working

on the small site is there's your dog I

can't remember his name

Georgie is Georgie just sensing

something in the front someone close

that door anyways one of the things that

WordPress bakery allows you to do

especially as it's fitted with the rehab

theme is you can actually do your own

related content at the bottom

the post so you just pull it up you can

do manual then it'll search for you know

you can put in like say well put it in

red widgets and every article on red

widget it'll pull it up and you can

start adding them so you have control of

your related content you can do it once

it's done it's not done by a plug-in and

it's done relevantly

yeah so that's very important it my

small side I get well I get 1.8 actions

per visitor either its pages or its

click throughs to Amazon or Ebay or it

is some type of they have completed a

task of some time on my website and how

do you track that how do you track

actions per user well I was using Google

Analytics up until this month you can

set up an event in Google Analytics and

you can set it up to track all outbound

links or you can set it up to track

links to a certain domain which then you

put in amazon.com you can set it up to

well it already tracks page views being

set it up to track downloads all kinds

of things so you use events and then I

also use an adjusted bounce rate then

which is a timer and it so it'll ping

the browser that the person's use in

every 15 seconds so you get a much more

accurate time on site and if they've

engaged in your content at least 15

seconds I feel they've engaged with your

content and didn't just come there go

ooh

this is ugly and bounce back a lot of

people asked about how to track this

stuff was it pretty easy for you to set

up I used Google tag manager which there

is a couple good tutorials on YouTube

and also if you're a reader you know

search setting up Google tag manager

handled the analyst code is harder so I

use Google tag manager recently I just

switched I was dealt with some negative

SEO over the last year some people just

got jealous or wanted to make it fail or

whatever after I did a couple interview

and I see him come and find me I mean

I'm too transparent but that's okay I

dealt with negative SEO and I was

dealing with a negative SEO attack I

believe where they were sending bounce

BOTS to my site to bounce in and bounce

out to give me bad user metrics with

Google and that was being tracked the

only thing that could have been tracking

because they were coming in actually

using it was obvious they were BOTS they

were using Microsoft Internet Explorer 9

and Windows NT or Windows Vista or

Windows 7 as like who uses Windows Vista

anymore yeah come on so they were

obviously on a old machine that they

were just you know they did a program

well I got concerned I would see that my

Google referral traffic would drop when

these guys would come and do their

little thing so I eventually switched

and I switched out of analytics and

switched server side of peewit kids

called matome oh but they provide the

server and so and it has all the same

analytics and it's 9 bucks a month so no

biggie and so by doing that does that

like well remove the effectiveness of

the balance SEO I'm not sure I am

assuming that Google you they have said

they don't but I never believed anything

Google says they don't do they say they

don't use analytics but I noticed that

it was affecting my traffic my guess is

they may use analytics as a confirming

signal maybe not a ranking signal but a

confirming signal which would be okay we

think we should rank it here with is

analytics show sure interest that's

that's my guess and that's just a guess

and I could be wearing a tinfoil hat you

know right there's so many factors in

like you know the correlation guy who

knows so what was the name of the

analytics well it's P wig you know P

weeks been around forever but you used

to have to put it on your own server in

order to get it to run it is called

ma t om oh I typically stick to

analytics for simplicity and then I've

actually never even as data-driven as I

am I've never gotten into tracking the

clicks and the activity and the stuff on

the site as much but a few months ago

you know I try and keep up with folks

even if I don't do like a proper update

but you were telling me about some of

the Pinterest experiments that you were

doing and because you had things set up

like like you mentioned with a tag

manager you were able to get some decent

data from the Pinterest stuff that you

were working on so tell me about what

you did and some of the findings that

you have so far what I did I already had

the articles so people who are doing

this if they're just starting out they

probably won't see the increase as

quickly as I had it I redid all my

featured images on the website to a 600

by 900 pixel featured image now that's

not when they come to my site they don't

get blasted with this huge featured

image before they can see anything I in

fact I don't even have a featured image

at the top it's just the website header

and then the title but then in the

content I have a narrowed down or a

smaller version of that featured image

in the content near the top I did that

for all the articles I had an old

Pinterest account that I fired back up

and I did keyword rich description for

the account then I did 22 boards for

each product line and those were keyword

rich both in the title and the

description and then each pin basically

I used my Google meta description you

know where you put in the hundred fifty

characters or whatever for Google I used

that as my pin description and then did

relevant hashtags with it and so I

started out I was getting just a trickle

of traffic without doing anything

between one and five visitors per week

and I

grew that in three months to 100

visitors per day and that happened at

the time when Google started all their

updates in August you know medic and

whatever sometimes I would get ding

sometimes I wouldn't get ding but it

irritates me when Google does updates

and I haven't been doing anything wrong

and I get dinged and so I decided I was

gonna have a second source of traffic

right and so that's what I did now it is

not the same as Facebook or Twitter or

those social media it is actually a

visual search engine people go to

Pinterest to find out how to do things

and to learn about what they need for

projects they have and everything else

and it's not just women believe it or

not I have 45% men and 55% women that

look at my profile which is I got a

higher percentage of men than women

compared to the site but there's enough

men on there to make it worth your while

and it's not all recipes and you know

Etsy crafts some of my pins are getting

repin like crazy because they're

beautiful images of the product so I did

that and then I used there's a free

version of it and then a paid version of

it but a program called tailwind that is

a scheduler for Pinterest and Instagram

but I use it for Pinterest it makes my

workload about an hour per month in

pinning and repenting content and doing

the strategies and basically the

strategy is have your own boards have

boards that are related say for instance

you're into lawn care and you're pushing

lawn mowers well then you can have an

outdoor barbecue board because people

barbecue on their lawns or barbecue in

their yards and you attract similar type

of customers to what your products would

be geared towards nice so it's like if

the audience think of the market not

just yes the blood product exactly think

of your market who is who would buy your

product then think of what else would

they be interested in they

it doesn't have to be you then you can

bring in pins from other people who are

fitting that nice they in turn will do

the same for you and pretty soon you've

developed a network and you don't have

to talk to anybody which is the goal

that's our goal anyway yeah okay cool

it's funny because you know we were

chatting beforehand and I'm doing some

updates with other people everyone is

like so interested in Pinterest there's

a student of mine she's in town so I

invited her over you'll hear it on the

podcast scene on the YouTube channel as

well but we were sitting right here

earlier and she was telling me about

Pinterest she was telling me about

tailwind and like the exactly what

you're saying she spends a little time

each month she batches it she sets up

her whole month and then like it's set

yeah I spend about an hour a month you

said you went from like basically you

know a few visitors a day from Pinterest

to about a hundred within three months

so has it leveled off or does it grow

it actually has declined a little bit

since Christmas is over but everybody

I've talked to that does Pinterest says

that's normal but it is steadily growing

I mean it dropped down to like 70 but

it's still 70 to 90 and it's it's still

growing

okay so cool now did you notice a

correlation between the posts that were

being pinned or the most activity with

their ranking so was there a correlation

between those the correlation I've seen

is the more engagement your pin gets the

higher it will rank in the Pinterest

search traffic

it really has very little to do it has

to do with the relevancy of your

description and title but it has little

to do with what you've done on your

website and how great your website is is

more about the engagement of that pin so

in all honesty you could have a really

crappy website and make this great pin

and you'll drive traffic from that point

of view like it's all about that image

right yes so how did you create the

images did you do it yourself

Forsyth High outsource the first batch

again didn't like too much what I got so

then I went and found life where's

cousin it was in the same niche it's I

don't remember the name of it but it's

one of the other about comm I found

their Pinterest board and looked at

their pins and they are all it's

obviously it's Madison Avenue you know

they they've paid somebody to do their

pins so then I went and took their

format not their images but their format

how their styling and stuff and I when

duplicated it in Adobe Illustrator and

use that different colors you know

different fonts but basically the same

format okay cool and that's interesting

so you found something that was working

and then you emulated it without copying

it which I'm sure I mean yes there's

hardly anything original I'm sure they

got that yeah I'm somewhere else right

so yeah and then I've done some

experimentation since and I've actually

found a really good review template to

use so I'm not now using that okay like

review template like for review for

review posts instead of a best list for

a review post basically a big huge

beautiful image of the product

underneath it with a gray gradient I

have just the product name like the the

acne red balm you know and then below

that I have in my branding colors I have

the name of my website oh and then I

have a small under the title I have a

small italic product review in

comparison in smaller font and italic so

they know it's a product review in

comparison price comparison and that's

working great okay very cool and just to

rewind so you said you had a decent

amount of content when you first started

on Pinterest so how many posts did you

have I was up to the 540 mark okay so

did you more I start how did you decide

what

you create pins for I did for everything

everything so just hundred percent and

then did you put everything into

rotation and I understand tailwind has

some intelligence so you could be a good

stuff right yes I pinned directly to my

boards first so I'd do about ten a day

ten to twenty a day I might do ten in

the morning to the night until I got all

my pins on there then I started rotating

them through tailwind and pinning him to

relevant boards and that kind of stuff

okay but I pin directly first how can we

use tail wit to start the pin use it to

pin from Pinterest okay in it at this

point we're getting to area which I

don't even know what you're talking

about but I understand so you create

your guys over so you create your yeah I

could care less about Pinterest but I

think I'm gonna get into it since I've

heard about it so much I'm like you know

what there's probably an affiliate

program for tailwind right so let's go

check it out you create your own board

you created 22 of them you populated

each of those boards with all of your

530 posts and then after that you

started pinning other stuff into your

boards also not into my own personal

boards that my products I created

relevant boards pinned other products

plus my products into those boards okay

other people's pins plus mine gotcha so

that the 20s will struggle through this

together

so the 22 boards you filled with your

own stuff and then you created other

boards yes in which you pinned other

people's stuff as well as yours yeah for

instance okay if you had these fruits

let's use fruits like pears and apples

and bananas okay so let's say you have

pears apples and bananas boards then you

could have a tree horticulture board you

could pin your articles from pears

apples and bananas I don't know bananas

code yeah bananas come from trees and

also you know maples and

that other people are doing plus tree

care and pesticide or pruning or

whatever you do into that board you

could then have say a fruit recipes

board where you know make fruit salad

and how to make apple pie and different

things and you can do your apple and

your fruit into that one as well

honestly if you're thinking about your

target audience and what they're gonna

use stuff for and what they're gonna do

around this stuff you can have an

endless amount of boards okay do you

create keep creating new boards or are

you kind of you're happy with where it's

at right now I'm happy where it's at

right now when I started doing tailwind

more I found I had I was lacking in some

categories and I can just tell you these

categories because they have nothing to

do with they have to do with my audience

but not with my site you know there's a

lot of clothing websites that use

Pinterest so I did a clothing deals

I'm never going to review a piece of

clothing but I'll do clothing deals

I have electronics that's a rod and I

have some my stuff in that and a lot of

other people's stuff I have jewelry and

home crafts and food tips these are all

things that would be around some

products so like when you start pinning

other people's stuff do they see that

you pinned it and then they'll check out

your stuff potentially at times and

times they'll follow you and the good

thing about Pinterest it doesn't matter

if you have one follower hundred

thousand followers honestly Pinterest

doesn't use that anymore

in their search rankings which is what

you want is their search rankings okay

cool cuz I I mean I remember there was a

stretch where I I recall you know it was

a very big deal to have so many

followers but I guess they've changed up

their algorithm a bit yeah okay yeah

it's it's based on the relevancy of the

pin and people's reaction to it okay

interesting

very good and like I said I'll have to

have to get into it now that I've heard

tailwind like multiple times already in

the last couple of days the nice thing

about Pinterest is ax

it converts better than Google traffic

it is not a lot better but it's a couple

percentage points higher than Google

traffic okay in the this is tying it all

back together thanks Duke so basically

you were keeping good track with the

Google tag manager so you saw that at

least more people were clicking over to

to Amazon yeah okay yeah I can't track

it past that I look at it as I've done

my job if I've gotten somebody clicked

the Amazon but what we can take away

right so let's say someone hasn't

started a site yet they start a site

they get maybe thirty pieces of content

on there pretty quickly maybe they need

to get more on there but they get some

content published they can start pinning

stuff they could start that activity and

potentially get traffic you know long

before they're gonna get much traffic

from Google exactly in my head that was

one of the things I was trying to figure

out is if I was going because I got some

guys that want me to teach this stuff to

him I'm not pastoring a church right now

but old members of my last church and

they want me to teach this stuff how do

I get them to get some traffic even

sooner than the six-month mark or Ricky

and Jim's eight month mark or whatever

you know how do you get it in Pinterest

is the way you can get quicker traffic

yep the Christie like I was talking

about earlier who lives in town her site

she started it in like mid October she's

getting you know some traffic from

Google but she's been able to really

take advantage of like Pinterest traffic

primarily through just smart outreach

and being active on Pinterest so she has

like quite a bit more traffic than most

people would have and you know three

months time because she's like taking

advantage of Pinterest like right you

know it's not going viral but it's like

big for a brand new site because I kept

outreach smart connections and like

being active and trying so interesting

okay so one final thing so you were at

very little traffic you started

Pinterest you got up to about a hundred

visitors from Pinterest per day like

what was the build up like like how long

did it take for it to start working it

took about a month to start seeing a

difference and it was I don't know 25 or

so and it kind of jumped it was 25 or so

then you know next week it was 35 and

then the next week it was 50 and kind of

that yep yeah hockey stick hockey stick

yes a gotcha type thing yeah I have

heard a couple people mentioned there

seems to be like a sandbox period for

Pinterest where they you know you have

to earn your credibility before they

start you know pushing your stuff a

little bit more so so maybe that month

month or so little bit yeah interesting

cool so from a link building standpoint

can you tell us a little bit about what

you've done there on the big site I used

a couple services to acquire some guest

post I did 20 guest posts to the large

site

I also used another guy I know who got

me ten newspaper you know local

newspaper links as well and other than

that I basically did Pinterest is the

only social network I ever see in Google

Analytics are not analytics Google

Google search console at least a portion

of your Pinterest links in search

console so that's all I did

the little site I didn't do a darn thing

in fact I didn't really do much to it at

all for almost the entire year I'm doing

stuff to it now but I didn't do stuff to

it almost the entire year just let it

cruise along because I was bound to

determined I was gonna make that large

site pay I was going to lose my money

interesting so for the smaller site

basically no link building at all right

yeah okay and then is that keyword

golden ratio based or is it some like

pride pride 30 percent keyword golden

ratio based the rest was just keyword

research I started off using keyword

finder I don't use it anymore keyword

finder works fine for informational

articles I think it fails some with

buyers keywords it does its keyword

competition too metrics doesn't work as

well okay cool so that's what I did

some of them were pillar posts I got a

couple really huge pillar posts and some

best lists and a lot of product reviews

but that's changing so so it sounds like

since you did a lot of you did a lot of

link building for the larger site and

then you haven't been doing as much and

you're making more money on the smaller

site so it sounds like maybe you're not

that interested in doing link building

is that accurate I've never been

interested in it and at this point I'm

just not seeing the return on it there

was a time when I used to be able to

build links and rank you know you would

see movement I haven't seen any movement

and so I'm looking at it from a business

standpoint and I can spend a thousand

dollars link building or I can spend a

thousand dollars on content well a

thousand dollars of content is gonna

make me more money than the thousand

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