Amazon Affiliate Example - Skin Care Niche Site #Best Education Page #Online Earning

hey we're going to take a look at a real

life Amazon affiliate site my name is

Doug Cummington and from niche site

project and we are just going to tear

down an actual real profitable Amazon

affiliate site and you'll actually have

the opportunity to get a bunch of

keywords like about a thousand keywords

for this specific site and a bunch of

others so just be sure you sign up for

you know the email list and you'll get

those keywords so let's get to the

teardown right now

welcome to the teardown of this site so

this is a very cool site is called thank

your skin and it's a skin care niche

site this particular tear Dam is really

cool because this is a public case study

so we actually have inside information

public information about like the real

stats traffic numbers in the actual

amount of traffic so it's very

interesting to look at what we know

about sort of the estimates that I'm

about to tell you from like semrush and

from similarweb and then to see the

actual updates you know so what let's

get into it here so first off I do this

for each of the sites so this site was

founded in August 2014 so it's been

around for a little while like two and a

half years I guess from doing the math

right there are at least when I pulled

this data there were 25,000 keywords

ranking the top 100

SEMRush estimated the traffic to be

almost 30,000 and similarweb says almost

300,000 which is crazy again we see like

this huge discrepancy between the two

estimates but regardless you can see

there were some great jumps in traffic

really tremendous growth at certain

periods so this is pretty awesome and

we'll get into some of the other info so

domain authority is 28 the number of

index pages is 177 average time on site

is fairly low so only 40 seconds per you

know what similar web estimates and that

sort of thing so I will mention this

site is created by a tongue train in

heat blogs at cloud living a cool story

he's actually a former student of mine

he took one of my original courses back

in 2013 right when I was getting started

and you know he bought he bought you

know one of my coaching packages and I

you know honestly I don't think he

needed it he knows a lot about SEO even

though he's a young guy so anyway what

get over to the site and we could see

the homepage here is awesome right so

this the site is really well done as far

as you know what's in on this homepage

here so it's really like an int like a

sorry magazine it's more of an authority

site if people like that term so it's

pretty cool in that way so he's working

on building the email list again you

know there's some credibility here

September 2014 you know it shows that

you know the site's been around for a

little while and there's some trust

built in with that they also say they

post you know three times a week which

is really cool that's a lot of content

to post additionally you know again on

the homepage here they have like a

magazine style so popular content that

they're trying to get folks to and then

this stuff that they're posting all the

time buying guides and reviews I mean it

looks like you know a real company

website right so it's great and then

there's more you know ways to navigate

through the site let's see what we get

to down here so actually if you think

about I will actually do tear downs of

other sites but if you think about you

know a site like outdoor gear lab or

baby gear lab they have the same sort of

layout so those are going to be others

that we'll do in the future I haven't

shot those videos yet but I will but

this is really similar so you can see

you know all these different keyword

rich titles you know very deliberately

done and you know I could see why the

site's doing well it gets a lot of

traffic we'll get to that second because

tong publishes these updates um you know

periodically there's a very nice you

know

disclaimer here at the bottom probably

on every single page I personally do

that on my sites as well um you know I

think that's a good idea to make sure

you know there's no mistake that this is

absolutely definitely an affiliate site

and you're just closing it in a very

obvious way okay

so one other thing we'll take a quick

look at is just the about page while

we're just looking at some of the

critical information we can see

eeee they do present you know just hey

here's what we're trying to do it looks

like essentially the same kind of

information as what was on the front

page

they say they publish every Monday

Wednesday Friday so on and so forth it

has to follow them on social and that

sort of thing so that's cool I mean it

really looks like a great brand in in

contrast to some of the other you know

headers that I see I think this is a

good one this is like clean it's simple

and it's easy to read and you know

simplicity is usually a good thing so so

the about page you know there's no

persona here it would be really cool to

have like an actual person behind it you

know I mentioned this a lot if there was

someone who knew a lot about skincare

and I knew that they were the person

behind it then that would be really cool

um this does actually come across pretty

authoritative so you know I think

talking said nice job here um and then

quickly we'll take a look at his latest

update so this was just like published a

couple weeks ago this is actually a 10k

challenge and update number eight so

he's been working on the site since like

2014 I think it's yeah September 2014

and if you're interested you could go to

tongue side you can go check out some of

the background and stuff so he was

aiming for 10k and he hasn't made it yet

actually we'll just I'm going to scroll

down and just show you the last quarters

data in income so there's a lot of

there's a lot of data here which is cool

but the last four months the last

quarter it looks like um so it looks

like uh he was hanging out around $6,000

and then in January it went up to about

close to $7,000 so he still hasn't quite

met the 10k goal but obviously you know

six thousand a month is fantastic now

the thing is

there's actually not an indication of

this is all gross revenue right so we

don't have an indication on the actual

profits or the expenses or the run rate

or anything like that so you always have

to keep that in mind right if you're

just looking at the top line expenses or

sorry the top line revenue that's this

is very interesting stat right but it's

only one part of the picture and if you

have say a staff you're publishing all

this content like a great deal of

content that could actually be a little

bit expensive if you're outsourcing it

so okay going back to the actual session

so this is what blows my mind right so

this site gets a crazy amount of traffic

right so it gets like a hundred and over

over a hundred and fifty thousand on

average over the last quarter which is

amazing it looks like the users only

spend you know a little bit of time

there they seem like they don't

necessarily bounce as a decent bounce

rate for a niche site but they're only

looking at like one page typically so

that's you know kind of strange it's

very strange that we see you know a 4%

amount of growth 4% and then a drop of

20% in December very unusual and it must

be the keywords that are targeted or the

source of the traffic or something like

that

additionally you know we see you know

15% growth in January so perhaps people

were shopping for other folks in

December and that's sort of the reason

that happened

the other interesting thing is referring

domains is going up so 200 I mean that

is amazing 200 referring domains in

January you know yeah 236 so there's

just consistent growth over time as far

as referring domains that's outstanding

I'm really you know impressed with what

Tong has done here and you're the one

thing and he even mentions it here the

one thing that I will say

seems unusual is the email list right so

I think he mentions it sorry to scroll

around so much

so the key failure he notes in the

eighth update here he says haven't

touched email list building at all which

that is you know something else because

the amount of traffic that comes to the

site I mean you got to be thinking build

a list especially when you know it seems

like not it's not really converting that

well and it's not a dig on the site it's

just I bet a lot of the traffic is

coming from social like it's very we'll

take a look at some reviews in a second

but I bet the site gets a lot of traffic

from social it does seem like a very

like Pinterest friendly or Facebook

friendly type site you know that's not

where I'm focused in a lot of ways but

you know there's a tremendous amount of

traffic and you know let's say you can

just get 1% of the visitors to opt in I

mean that is a huge amount if I'm doing

my math right you know it's like fifteen

hundred per month if you're assuming 150

thousand an average over that quarter

you know you do the math that's a lot

right so a six thousand person email

list that's a lot of people that you

could drive traffic to certain areas

just by sending out an email so you know

I would suggest you know getting on the

email list and make sure that you have

you know good opt-ins in that sort of

thing okay and let's go and look at the

site here and look at maybe some of the

product reviews so this is kind of

outside of my area of expertise you know

I think you could look at me and tell

you know I'm not using lotion or

moisturizers or anything like that

definitely no concealers probably want

to cover up this whole thing here so I'm

struggling a bit let's look at body

washes okay just keep it simple all

right yeah exactly I mean we're I'm

taking a look at this and thinking hey

that's a really pitiable image looks

really cool great graphics and so on

um let's see let's let's look for I'm

just arbitrarily picking one by the way

okay it's the best body wash for dry

skin 20:17 reviews and top picks

so they mentioned a little you know sort

of call versus not a call to action but

a little credibility here so they're

just saying hey here's what we're going

to cover five reviews and again they'll

get into it so one thing that I really

like here is a no sidebar

you know I've on niche site project I've

gone to no sidebar and I kind of like it

and puts the content front and center so

I like that you know that's here the

next part is there are you know really

fast ways to get over to Amazon for each

of these products and I think that's

great um really you know good to have

those links above the fold and there's

several of them now some people will say

hey you don't want to have too many

affiliate links about full it sends sort

of the wrong message to Google and that

sort of thing however help you can get

away with it you should do it I mean

it's better to have links to go over to

Amazon so I like this one thing that I

maybe would recommend trying is to have

a sort of a half with like graphic up

here to sort of split up the text right

so you know I refer to social triggers

Derek Halpern he has like the perfect

blog post and I kind of use it across

the board for anywhere that I publish

and have you know some graphic near the

top and it makes the lines shorter so

people scroll down so the faster they're

scrolling down the faster well they're

going to scroll down so it's really

something that I sort of implement and

it may or may not you know boost

conversions on a you know on sites

across the board but in general it's a

good idea to try moving on there's a

table here and I think

you know Tung uses thrive theme so this

is one of the thrive tables it looks

pretty good you know overall again these

are links over to Amazon there's some

rankings they mentioned you know

something slightly useful to active

ingredient and a consistency so thick I

mean I guess that's kind of how body

washes are right I mean it's going to be

thick I don't that's a funny one to put

in there but I guess it gives you an

idea then oil based man what the hell is

that

is it like a least like just oil I'm

thinking like vegetable oil like olive

oil coming out of the I don't know how

you use that as a body wash so basically

I'm not sure if that means it's liquidy

or something but that's an interesting

thing I'm definitely curious I would

click that to find out what's going on

did you mention the editors rating

tongues doing this exactly right and he

has you know he's not saying it's the

Amazon rating that's against the Terms

of Service this is perfect this is a

great looking table and you know people

would have a look here um at the

different items one thing that he also

does that I think is great there's no

picture in the table right so if I see

the table and there's no picture up here

I'm curious what does that bottle look

like what is this skin coming body wash

from Eucerin look like some I would

click on it and then you know I see an

image on Amazon further you know what

you can do and I've done this you can

add like a little call-to-action in here

so like in parenthesis you may say you

click to see image on Amazon whatever

and then someone would like I said oh

what does the Aveeno bottle look like

and they see right here I can click that

and see the picture okay so great

looking table tables are great it's a

good way to present information and

compare items additionally you know

there's the picture sort of it's not

half with but I like the way this is

done and this image is a link to get

over I would also recommend putting a

link sort of in the first two sentences

here some people like text links right

so if you're

let's say you're looking on your phone

or tablet I'm not sure where this image

would come up it may come up underneath

the text here I don't know but the point

is it's good to have the call-to-action

like really close to this somebody

Scrolls down they see this stuff I'd

want to see like a call to action that

would take me to Amazon so they talk

about some stuff about a particular item

and that's done across the board I

really like this what we like and what

we didn't like I will do like that so

it's good to have some positive and

negative views now and in the reason why

it's good to have some negative views is

not all products are great right so not

every product is going to solve

everyone's problem so it's good to

actually have a and I guess like a

realistic view towards the products some

are actually better than others and it's

okay for you to say that um the this is

interesting so what they you know it's

mentioned that the price can rise very

quickly I'm no what that means you know

like it's actually if I clicked over to

your click here for bus price I don't

know if if the price is just didn't just

rise or basically I don't understand

what that means all right

and as we go down we see like more

information about each one of the

products it pretty much follows a

consistent sort of model here and let's

see oh that does look a little more oily

it's oil-based I don't know I guess

maybe that's just a color of the bottle

but nevertheless um we're just scrolling

down so yeah pretty standard okay then

we have another table if someone happens

to get all the way down here they've

read everything they're super interested

here we even have the image we have

links and we have a button so love this

there's three ways to get over to Amazon

and it does

you know give you more information and

it's different information than what was

in the other table and as we go down

there's a sort of like the buyer's guide

about picking this particular product

okay this is great and then as we scroll

down a little bit more these are the you

know Amazon native ads it actually shows

you know the reviews it shows the price

this is all driven by their API through

their actual unit native ads so all this

is good of course it says you know ads

powered by Amazon so that's obvious in

if a person just you know read all this

or maybe they scroll all the way down

they can't just search for whatever they

want on Amazon that's totally cool so um

and then you know there's the ability to

leave a reply or a comment and then

links to related posts so everything

here is done just really really well um

excellent job and let's see let's just

look at maybe one of the skin care tips

this is probably like more informational

type post and in some ways you may have

the opportunity to push a particular

product so we'll take a quick look at

that okay so that here's a good one this

is probably super shareable ten genius

ways to use coconut oil for healthy skin

um let's see so again these little a

little check marks here it sort of like

makes me think of thrive and using

thrive themes so personally like I

believe thrive is a little little

bloated you know for my taste I've

actually like pulled it out of certain

areas on my side I have thrive content

builder it's really great to build like

sales and landing pages but like for

normal blog post it's really overkill

and usually loads like super slow

compared to like my regular theme

however it looks great and have these

cool little little check marks there's

all sorts of other like fun stuff like

the tables and as we're looking at this

that's clearly a info

traffic this is super shareable on say

Pinterest you know there's a way for me

to pin it right here and you know we

need to look too close and then you know

it's a well-done infographic there's

links at the bottom so they're able to

you know send out emails to each one of

these places to see if they'll they will

feature the infographic and then if some

you know they have the the embeddable

code so a person can just grab this code

and put it on their site and then have

it out there and that's about it I mean

that's how you know infographics

supposed to work and you know there's a

few little comments here which yeah

maybe I don't I guess some of them look

legit I was going to say it looks like

some of these may be like not authentic

but who knows it is interesting to see

that there are only two shares on this

and that's it so kind of unusual you

think the infographic would have more

more shares on it okay so overall I

think you know this is a really

well-done site telling those exactly

what he's doing and you know it's like I

mentioned it's making a lot of money

still off of the goal of like 10k per

month that tongue is looking for but

definitely on the right track

so I encourage you to go check out

tongue site it's cloud living and you

know there's links in the post

associated with all these Amazon

affiliates site you know examples and

tear downs right before we go I just

want to mention there are a bunch of

other videos where I do the same sort of

teardown and I take a close look and you

know some were you know well done like

this one and some are not as well done

so if you enjoyed this video definitely

check out the other you know the other

videos that I've done there's a playlist

and there's a bunch I'll probably keep

adding to it over time so thanks a lot

again I'm Doug Huntington and I'm from

the type reject okay so don't forget to

go grab the keywords like I said you can

get it about 15,000 total you

also get a bunch of other tips and

tricks for running a niche site

productivity project management scaling

your business all sorts of stuff so head

over to niche site project comm /youtube

keywords to get all your free goodies

thanks

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