I'm going to tell you why you should
basically never buy a done-for-you niche
site my name is Doug Huntington I'm from
ditch sight project and I write about
Amazon affiliate sites and I also tell
you how to apply project management
skills processes to building and online
business so this video is going to be
all about why I don't think you should
buy a done-for-you niche site I will
I think it done for your niche site can
work but it's a small minority of people
so let's get into it what happens and
the reason why I'm talking about this is
maybe once or twice a week I get an
email from a person one of my readers or
viewers on YouTube and they say I bought
a premade niche site and it looks
awesome I have great content the
keywords are fantastic
the people that sold it to me told me
that the keywords are great because they
get you know five thousand searches per
month maybe even more and they tell me
the potential of the website is ten
thousand dollars a month I just don't
know how to get traffic they gave me a
little training but I don't know how to
make it work so can you help me Doug and
I feel terrible for those people because
there's not much I can do at that point
they have invested hundreds of dollars
in most cases on the site and they don't
know what to do with it they were told
that they could probably outsource some
link building and they should be able to
get traffic and also they need to do
some other stuff with link building
maybe guest posting the problem is they
don't have the core set of skills to
actually get visitors on their website
so it's a big issue now there are some
cases where you can make this work which
I'll get to in just a moment but first
let's look at what I proposed instead
and that is to actually build a niche
site on your
that is you know what I do right so I
build my own niche sites and my peers
some guys in my mastermind group they
build their own sites too and I think we
have sort of a similar approach and let
me get into three main reasons why you
may want to consider building your own
site if you build your own site you're
going to learn more so the fact is
you're going to learn about keyword
research you're going to learn about
content how to write content and you're
going to learn what works and what
doesn't work in fact you'll even learn
some cool stuff about WordPress most
likely you're going to learn about seeds
and that's part of the game the thing is
you're going to have more control also
so if you build your own site you're
going to be able to control the content
on there you're going to be able to
control the length of that content and
where the images come from for example
so it gives you a lot more control now
for me a control freak like myself
having control like that is key so I
really appreciate that portion of it the
other thing that you're going to have is
the ability to adapt a little bit more
so SEO changes all the time so Google
algorithm updates happen right things
change things change pretty fast and if
you are in the game learning right
you're learning about the keyword
research you're learning about the SEO
aspect you're going to be well equipped
to adapt when things change now let's
say you buy a site is already making
money if you have a larger budget for
example maybe you go to a place like
Empire flippers or maybe Fe
international and you buy a site that's
already out there making money something
changes well you don't have the skills
to adapt in the same way that maybe I I
have the skills to adapt so it's very
valuable to actually have the knowledge
to adapt and the last thing is this is
probably the most important one is when
you have those skills that you're
developing I mention
a couple times keyword research and
developing content maybe you hire some
people all those skills they're
transferable to other aspects of your
life so you know mainly you're going to
be able to apply into your jobs but
maybe you want to do a little extra for
your own company and this knowledge will
help you just knowing the lingo and
understanding the concept behind how
you're building a niche site are going
to be super helpful so now those are
some of the reasons why I really like
building your own site but let's talk
about three different kinds of people
that may be interested in purchasing and
done-for-you niche site now like I
mentioned there is one scenario where I
think buying it done for your site can
be better than building your own but I
think it's a very slim minority I'll
tell you about that one last let's say
you're a total newbie you know about
niche sites you know about keywords you
know about brainstorming and the
affiliate website model so you have some
knowledge but you haven't ever built
your own site you are unsure of your
choosing a niche you're unsure of what
keywords are going to work maybe you're
not sure about you know how long the
content should be so you find a
done-for-you service and then you know
you think you can outsource all that
decision-making out to someone else
who's more experienced maybe they've had
success in the past and you know they
want to sell you a site so the problem
there is you're unable to you know
recreate what they've done and build
another site in the future so I have a
project management background processes
and helping to organize complex systems
into something that people can follow
something that can be recreated and done
again and again I think you see where
I'm going here it's really important to
be able to recreate
and reproduce the results that you've
gotten in the past so if you buy a site
and you don't know why they pick the
keywords you don't know why they chose
the length of the content you don't know
why they organize the site in the way
that they did you're going to be in
trouble if you want to build another
site in you know be successful in sort
of scale additionally you know I'm
actually a big proponent of not
expanding too much and just having you
know one or two niche sites that are
large and quite profitable that's sort
of the model that I have because well
frankly I don't want to be too busy
right if you have more sites you're
going to be quite busy I don't want to
be too busy so so if you are similar to
me and you don't want to have too many
sites but you want to scale your own
site let's say you you purchased the
done-for-you site and it had 50 pages of
content I don't know I had 50 pages of
content and you want to expand it things
are going well maybe you figured out how
to get traffic to the site or whatever
and you want to expand it well the
question is if you don't know how to
choose the keywords you don't know why
those other keywords worked well then
you're going to be in trouble right you
won't understand how to choose the
keywords do the research and you know
further you may not have the skills to
get 50 or 100 pieces of content written
and published on your site so you know
you're sort of short-circuiting some
portion of the process and it may be
going a little faster but if you don't
have the knowledge which is probably the
most important thing if you don't have
the knowledge then you're going to be in
trouble now let's move on to the second
kind of person maybe someone like myself
or some of the guys in my mastermind
group or you know other folks that are
at a similar level as me so I've built
many sites that had some successful
sites out there I've sold some sites and
just to give you a range of
like the number of years so I've been
doing internet marketing for four years
so just four years and it was a total
beginner when I started four years ago
so this is the experienced internet
marketer and they know the affiliate
model and they know what they're doing
they know how to choose keywords so
let's say the person has a portfolio of
at least two to two to three sites or
more right so a few of the folks that I
I consider my my friends and peers they
have you know maybe a dozen sites maybe
only a few make some money but they have
a lot so this is an interesting
situation the thing is most of us at
this level are very specific about what
we want the reason why is because we've
done we've done this right we understand
how to do keyword research we understand
how to build a site we know how we like
to have sites design and we know what
works for us that is the thing we know
what works and you know different things
work for different people but we're
quite particular about what we want so I
wouldn't want to buy a done-for-you site
simply because I know exactly what I
want done and you know I have a VA that
can help me set that up
I have editors that can edit the content
I have you know a VA that can do keyword
research so the fact is I know exactly
what I want
to a level that is you know a little OCD
but I'm ok with it because it works and
I think many other folks that are making
a full-time income from affiliate
marketing or internet marketing we are
so OCD about how we want our sites set
up that we almost won't even trust
another person to do it so it kind of
falls apart at that point now actually
if you are an experienced internet
marketer and you do buy done-for-you
sites let me know in the comments I'm
really interested and I'm actually I
would want to know who your vendor of
choices because
you know maybe I have misjudged this so
we've covered two so far that's the
total newbie and then the experienced
niche site owner or affiliate marketer
who has a portfolio of sites now the
third person that I want to cover here
is someone who is finding some success
and this is by the way this is the only
one the only type of person that I think
buying a done-for-you site could be
beneficial so first off this is a person
that has you know a site that is making
some money we'll say between $25 a month
and maybe $500 a month it's in that
range where you know it can grow fast
and a person is discovering that you can
actually make money online right that's
a key distinction that a person goes
through you can actually make money
online and they want to scale right so
they want to build a few more sites
instead of making you know $100 a month
from one site they want you know five
more sites so they can make money from
so in that case it shows a couple things
one they understand how to do the
keyword research that's very important
in the brainstorming niche selection and
then they know how to deliver the
content publish the content and get that
content written whether they whether
they write it themselves or if they
outsource it to writers or however they
got it they know how to get content that
actually converts so that's important
you know I emphasize that before and
it's important to have that knowledge
base so that you can actually you know
apply those skills again and again and
grow so in this case this is the only
time I think it done for your site is a
good investment that is if you have the
chops right you have the skills to build
a site on your own but you have more
money than time and you're able to
invest into a site and then
let's say let's let's just spell out a
specific scenario where you you buy a
site maybe it has 20 pages of content on
there I don't know how much that would
cost but let's just keep the numbers
easy let's say it costs $1,500 and
you're able to get that site built and
it has 20 articles and a handful of
keywords that it's targeting and what
you can do after that is say expand the
site to a hundred more post right so you
can get I can't remember what I said you
can get like 80 more posts written and
publish those and then you've grown the
site to a point where you'll be able to
you know get potentially longtail
traffic through you know keyword golden
ratio if you don't know what the keyword
golden ratio is you know look it up on
my youtube channel you should be able to
find that pretty easily
but the point is you'll be able to use
your money to invest in a site that's
already built and then you can apply the
skills that you have around keyword
research and building a niche site to
actually expand the site and of course
the most important thing is to get
traffic which is a whole other story if
you are struggling right if you're
watching this because maybe you bought a
done-for-you site go check out one of my
live streams it's a basically a webinar
that I did and it's an SEO plan for
niche sites that actually works so I'll
link to it in this video or sorry in the
description but basically if you're
unsure about how to get traffic I do go
through sort of a step-by-step process
and the phases that you can implement to
actually get traffic to your site so I
hope you enjoyed the video please let me
know what your opinion is do you think
done-for-you sites are a good investment
do you think a better approach is to
build your own site you know that's what
I do now I will also tell you that there
is a roundup posted this is actually the
bate post and I you know I have a lot of
friends in the industry and several of
them actually offer this sir
so I was about to publish this post a
couple months ago and I thought hey it's
pretty one-sided if I just use my silk
box and use my blog to tell you what I
think wouldn't it be cool if I got the
opposing view and actually why don't I
get like five opposing views and ask a
bunch of other people what they think
and why they think their service is good
so I have people like Dom from human
proof designs I have ten from content
ken i've andrew from brand builders and
several other people to actually favor
my approach to in full disclosure right
i sell a course right i sell a course to
tell people how to build their own site
and the other group of people actually
sell the done-for-you service so it's a
pretty interesting mix is totally biased
right everyone has their own opinion
we're all selling something right but
it's pretty interesting to hear the
different approaches and you may relate
to a certain you know a certain person
that we're describing so you may think
hey why don't I don't want to do all the
keyword research
I would rather outsource everything at
the beginning and then you know later on
if I need to outsource little pieces
well then I could figure out how to do
that it's much better to like understand
what your personality type is then to
try and either force your your
personality into something that doesn't
fit so I've rambled on quite a bit if
you haven't subscribed to this channel
and you enjoyed this video please
consider subscribing definitely check
out the blog niche type project I would
definitely appreciate that also so have
a good day
we'll see you soon
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